Syed Hamzah Eqbal

Manager - Growth Marketing (June 2022 - April 2024)

• Drove full-funnel growth initiatives across performance marketing and email automation, optimizing for high-quality Sales Qualified Leads (SQLs) through iterative A/B testing and audience segmentation.
• Led the end-to-end revamp of RazorpayX Payroll’s pricing strategy, resulting in a ~45% uplift in Monthly Recurring Revenue (MRR) from SME customers — aligning monetization with customer value.
• Identified and activated offline events as a scalable growth channel, enabling direct engagement with Ideal Customer Profiles (ICPs) and generating a consistent pipeline of high-intent enterprise demos.
• Assumed leadership of a 6-member Pre-Sales team by Q4 FY23–24, streamlining the lead qualification engine to ensure seamless SQL delivery — from top-of-funnel capture to sales-ready handoff.

Senior Manager - Growth Marketing (April 2024 - Present)

• Optimized Pre-Sales team structure by reducing headcount to 4 while shifting focus from volume-based KPIs (80+ calls/day) to outcome-based metrics — Demos Scheduled as the primary KPI and Demos Completed as secondary — improving efficiency and lead quality.
• Launched and scaled a Retention initiative post-pricing overhaul in 2023, building a dedicated 4-member team to address and reduce monthly churn for RazorpayX Payroll through targeted engagement and lifecycle interventions.
• Uncovered and activated a renewals growth lever by segmenting RazorpayX Payroll users based on platform and feature adoption, enabling timely, pro-active outreach to accounts likely to renew.
• Initiated a structured cross-sell motion by positioning RazorpayX Powered Current Accounts to existing Payroll customers, tailoring messaging across three distinct value propositions to boost product adoption and ARPU.
• Currently leading the setup of a cross-functional Activation Team tasked with improving early-stage product engagement across RazorpayX’s suite — focused on onboarding, usage nudges, and habit formation.

• Responsible for day-to-day strategy for games under the umbrella of MPL Originals such as Pool Champs and Carrom Champs via channels such as Google and Facebook with monthly spends of INR 40L+
• Overseeing growth via digital channels for MPL Sports where the main objective is to promote and sell jerseys of Indian National Cricket Team
• Key POC from MPL directly in contact with the agency responsible for day-to-day digital operations for MPL Originals and MPL Sports
• Part of the core Marketing team for Mayhem Studios and worked on Pre-Launch and Pre-Registration of UGW, a hardcore mobile game

• Responsible for paid campaigns on Google, Facebook, Twitter, Snapchat & Outbrain with combined monthly spends of Rs. 1.5 Cr
• Led the new website creation project and acted as a bridge between the agency and the different teams like Tech, Product, Finance etc.
• Responsible for the growth of Associates assigned for the role of SEO/ASO and Affiliates

• Responsible for auditing accounts of potential clients for end-to-end performance marketing
• Participating in BD pitches for potential clients
• Create strategy for 20+ SEO and SEM projects based out of Europe
• Lead a team of 5 SEO and SEM Analysts who were responsible for execution of aforementioned projects

• As a Business Analyst, the core responsibility was to understand client goals and then perform day-to-day execution of strategies to meet and exceed those goals
• Responsible of training and growth of a four people cluster within the team as well as growth of accounts assigned to that cluster
• In 20 months, scaled up the FoodTech accounts to 5x on Google Search and 3x on UAC with ~30% and ~60% improvement in the KPI respectively
• Achieved 3x more revenue for an e-Commerce client while maintaining the ROAS of 5
• Part of the journey for the e-Commerce client that oversaw expansion from just website to both website and an app