Summary
Overview
Work History
Education
Skills
Timeline
Personal Information
Timeline
OperationsManager
SYED MANZOOR IRFAN

SYED MANZOOR IRFAN

Communications Specialist

Summary

Professional Communications Consultant with 16+ years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out PR, Marketing and Corporate Communication strategies which have shown results right from the first quarter of engagement. Collaborating and driving teams have been a passion and not just a KPI in my career. Understanding the requirements of top executives and effective storytelling skills have helped in building 100+ IT brands in my career.

Overview

16
16
years of professional experience
4
4
Languages

Work History

Senior Communications Consultant

Change Agents Media Services
Bengaluru, Karnataka
7 2018 - Current
  • Developed and executed comprehensive communication strategies for international and domestic companies, increasing brand visibility and engagement by 30%-40% across multiple online platforms by leveraging media opportunities and content management.
  • Directed and retaining existing business and developing new businesses increasing the annual revenue by 30% and client retention by 40%.
  • Overseeing the PR client servicing for IT clients.
  • Directing the team on content creation for press releases, interviews, case studies, social media and website.
  • Orchestrated on building media communication plans which enhanced the brand image by 10-15% every quarter for multiple IT clients.
  • Providing consultation on marketing and brand building resulting in 25-30% increase in brand presence.
  • Providing consultation on corporate communication, change management and internal communication for IT companies.
  • Carried out media training sessions for CXOs IT companies.
  • Prepared organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Increased media coverage for clients with targeted press releases and media outreach efforts.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Supported public relations managers with writing, researching and preparation of materials
  • Negotiated partnerships with external vendors, leading to cost savings and enhanced service offerings for clients.
  • Supported new business development efforts by preparing compelling proposals showcasing agency capabilities.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Assessed competitors' communication strategies to identify gaps and opportunities for differentiation.
  • Managed budgets and resources efficiently, ensuring projects were completed on time and within scope.

Group Communications and Employee Engagement Manager

SAGlobal India
Bengaluru, Karnataka
06.2016 - 06.2018
  • Spearheaded the design and implementation of a company-wide employee engagement strategy, enhancing communication channels and programs, which led to a 25% increase in staff satisfaction scores as measured by annual internal surveys.
  • Strategizing and executing internal communications plans for the company across 8 entities.
  • Orchestrated Change Management and Employee engagement plans for the company.
  • Crafted and executed group communications plans for the top management.
  • Project manager for building the Intranet for the organization, resulting in ease document storage and access by 60%.
  • Oversaw driving and usage of internal tools like Yammer,Intranet, Microsoft Teams, etc. among the employees resulting and increased usage by 90%.
  • Crafted and oversaw communication plans which addressed 90% concerns in change management projects.
  • Orchestrated PR articles for the company which helped achieve 30-40% enhanced brand awareness every year.
  • Oversaw the development of internal WIKI which reduced the basic project and HR queries by 60%.
  • Orchestrated customer database management to achieve meaningful data out of it.
  • Conducted focus groups to gain in-depth understanding of specific issues affecting morale or engagement levels among staff members.
  • Cultivated strong relationships with management to align company objectives with employee needs and expectations.
  • Developed performance metrics and dashboard interfaces to keep track of internal benchmarking and progress against goals.
  • Increased employee satisfaction with tailored training and development opportunities.
  • Developed effective communication channels for increased collaboration between departments.
  • Designed comprehensive onboarding processes to ensure new employees felt welcomed and supported from day one.
  • Developed and monitored employee recognition programs.
  • Leveraged team exercises, group discussions and videos to instruct participants.

Account Manager

Change Agents Media Services
Bengaluru, Karnataka
03.2010 - 05.2016
  • Managed and grew key accounts by 40% in annual revenue by establishing robust relationships and strategic partnerships, driving a 20% increase in client retention rate over a two-year period.
  • Controlled the PR teams of IT enterprise and IT consumer spread across Bangalore, Mumbai and New Delhi.
  • Maintaining media relations for help increase the brand presence of clients 10-15% every quarter.
  • Crafted press releases, case studies, industry leadership articles, contributory articles etc.
  • Planning and executing press conferences, customer events and partner events.
  • Part of the new business development team.
  • Orchestrated crisis communications plans wherever required.
  • Preparing business proposals and communication plans to facilitate new business development.
  • Generating businesses from existing and prospective clients through other marketing activities.
  • Met with clients to discuss advertising options and future growth goals.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
  • Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
  • Secured new business through targeted prospecting efforts, expanding the company''s client base and market share.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Senior Marketing Executive

Di-Techno Machinery & Equipments
Bengaluru, Karnataka
01.2008 - 02.2010
  • Preparing marketing plans for product sales
  • Taking care of brand promotions, planning the designing of brochures, pamphlets, in-store banding etc
  • Planning and executing partner events, partner schemes, road shows etc
  • Recording sales on a monthly basis and reporting the same to the higher management
  • Assisting the management in setting up sales targets.
  • Delivered compelling presentations to senior leadership teams, securing buy-in for new marketing initiatives.

Education

MBA - Marketing & HR

Bangalore University
Bengaluru, India
06.2008

Bachelor of Engineering - Computer And Information Sciences

A.M.C, VTU University Belgaum
Bengaluru, India
06.2006

P.U.C - PCMB

Christ College, Bangalore
Bengaluru, India
06.2002

SSLC -

St. Joseph's Indian School, Bangalore
Bengaluru, India
04.2000

Skills

Creativity

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Timeline

BANGALORE, INDIA, SYDMANZOOR@GMAIL.COM, Senior Account Director, Change Agents Media Services, 07/01/18, Present, Responsible for managing the PR client servicing across IT industries, Responsible for PR operations executions, Building media communication and execution, Providing consultation on marketing and brand enhancement for IT companies, Providing consultation on corporate communication, change management and internal communication for IT companies, Ideating and executing marketing, internal and corporate communication strategy, Media training of CXOs, Responsible for retaining existing business and developing new businesses, Experience in servicing both international and domestic accounts., Group Communications and Employee Engagement Manager, SAGlobal India, 06/01/16, 06/01/18, Strategizing and executing internal communications plans for the company across 8 entities, Change Management & Employee engagement, Group communications, Project manager for building the Intranet for the organization, Responsible for driving internal tools like Yammer, Intranet, Microsoft Teams, etc., Project manager/ coordinator for many projects which involves change management, Building PR articles, Heading the team for developing internal WIKI, Customer database management., Account Director, Change Agents Media Services, 03/01/10, 05/01/16, Handling all India PR operations which included PR teams of IT enterprise and IT consumer spread across Bangalore, Mumbai and New Delhi. Team of 16, Maintaining media relations, Preparing press releases, case studies, industry leadership articles, contributory articles etc., Planning and executing press conferences, customer events and partner events, Travelling across India to generate new business, Crisis communications wherever required, Preparing business proposals and plans, Generating businesses from existing and prospective clients through other marketing activities., Senior Marketing Executive, Di-Techno Machinery & Equipments, 01/01/08, 02/01/10, Preparing marketing plans for product sales, Taking care of brand promotions, planning the designing of brochures, pamphlets, in-store banding etc., Planning and executing partner events, partner schemes, road shows etc., Recording sales on a monthly basis and reporting the same to the higher management, Assisting the management in setting up sales targets

Personal Information

  • Date of Birth: 08/24/84
  • Nationality: Indian
  • Marital Status: Married

Timeline

Group Communications and Employee Engagement Manager

SAGlobal India
06.2016 - 06.2018

Account Manager

Change Agents Media Services
03.2010 - 05.2016

Senior Marketing Executive

Di-Techno Machinery & Equipments
01.2008 - 02.2010

MBA - Marketing & HR

Bangalore University

Bachelor of Engineering - Computer And Information Sciences

A.M.C, VTU University Belgaum

P.U.C - PCMB

Christ College, Bangalore

SSLC -

St. Joseph's Indian School, Bangalore

Senior Communications Consultant

Change Agents Media Services
7 2018 - Current
SYED MANZOOR IRFANCommunications Specialist