Summary
Overview
Work History
Education
Previous Experience
Personal Information
Hobbies and Interests
Skills
Certification
Timeline
Syed Hannan

Syed Hannan

Programmatic Associate
Hyderabad

Summary

Dynamic Senior Associate at MediaMint Inc. with a proven track record in account management and performance optimization. Skilled in managing complete campaign lifecycles, optimizing delivery strategies, and ensuring compliance for major clients such as Amazon, Apple. Proficient in Excel, using formulas, pivot tables, and data analysis to track performance, identify trends, and support data driven decision making. Adept at problem solving and leveraging ad operations expertise to drive successful outcomes in programmatic marketing.

Overview

3
3
years of professional experience

Work History

Programmatic Associate

MediaMint
Hyderabad
10.2024 - Current
  • Delivered impactful programmatic campaign results for top-tier clients by trafficking ads across different DSP's platforms
  • Successfully managed high visibility CTV campaigns for platforms such as Tubi and Disney, ensuring seamless delivery, creative QA, and zero discrepancies in reporting
  • Executed native and display campaigns across Amazon, Apple, and l'andango, streamlining the trafficking process while minimizing turnaround time and maximizing impressions
  • Collaborated cross-functionally with internal teams and external team to launch CD and native campaigns on time
  • Ensured 100% ad delivery accuracy by rigorously testing creative assets, tracking tags, and pixels before deployment on programmatic platforms
  • Received consistent client appreciation for precision, speed, and attention to detail in handling last-minute trafficking requests and resolving campaign issues
  • Experienced in handling campaigns and delivery operations on the PUBLICA CTV platform

Digital Marketing Executive

Panjetani Buildwell Pvt. Ltd
Greater Noida
05.2020 - 12.2022
  • Managed and optimized Google Ads and Mera Ads campaigns to generate high quality leads for civil construction, interior, PEB, and turnkey projects across India
  • Planned and executed social media strategies by creating project progress videos, client testimonials, and educational content to Increase brand visibility and engagement
  • Managed and updated the company website by improving service pages, adding project details, and aligning content with search intent to boost inbound leads
  • Created digital assets such as reels, blog posts, and infographics showcasing construction services, strengthening top-to-bottom funnel communication
  • Tracked campaign performance across Google and Meta Ads, analysed CIR, and lead quality, and implemented data driven optimizations to improve ROI
  • Implemented geo-targeting strategies to reach high-intent audiences in specific locations, improving lead quality for residential and commercial construction projects
  • Coordinated with the sales and project teams to understand client requirements, refine audience targeting, and create campaigns aligned with business goals

Education

MBA - undefined

SNGI
11.2025

B.tech - undefined

NIET
01.2020

Intermediate - undefined

SSRC IISS
01.2016

Iligh school - undefined

A.P.S
01.2014

Previous Experience

  • The Marketing Launchpad, Kraftshala, Online, 2023-10-01, 2025-10-01, Boosted website traffic for brand unleavable by 26% within 8 days through a strategic google search campaign, targeted keyword strategies, ad placements, and optimized budget allocations with
  • 1500, enhancing visibility and driving conversions., Drove significant organic traffic and boosted sales for a dog-themed boodie brand within 3 months, surpassing competitors and achieving brand goals., Implemented strategic facebook campaign planning, optimizing budget allocation, targeting tactics, and ad placement for maximum impact and desired outcomes., Executed an assignment utilizing Excel data analysis techniques, employing pivot sheets and multiple pivot tables to conduct comprehensive 8D analysis revealed performance insights and drove impactful solutions, highlighting key points with detailed sections covering root cause, hypothesis, verifying hypothesis, and solutions.
  • Digital Marketing Executive, Panjetani Buildwell Pvt. Ltd, Greater Noida, 2020-05-01, 2022-12-01, Managed and optimized Google Ads and Mera Ads campaigns to generate high quality leads for civil construction, interior, PEB, and turnkey projects across India., Planned and executed social media strategies by creating project progress videos, client testimonials, and educational content to Increase brand visibility and engagement., Managed and updated the company website by improving service pages, adding project details, and aligning content with search intent to boost inbound leads., Created digital assets such as reels, blog posts, and infographics showcasing construction services, strengthening top-to-bottom funnel communication., Tracked campaign performance across Google and Meta Ads, analysed CIR, and lead quality, and implemented data driven optimizations to improve ROI., Implemented geo-targeting strategies to reach high-intent audiences in specific locations, improving lead quality for residential and commercial construction projects., Coordinated with the sales and project teams to understand client requirements, refine audience targeting, and create campaigns aligned with business goals.

Personal Information

Title: Senior Associate

Hobbies and Interests

  • Cooking
  • Photography
  • Traveling & exploring new places

Skills

  • Ad operations & programmatic marketing
  • Real-time bidding
  • Campaign management
  • Product training
  • Problem solving
  • Google Ads & Meta Ads
  • Website Content Management
  • Social Media Strategy & Content Creation
  • Market Research & Competitor Analysis
  • Landing Page & Inquiry Funnel Optimization

Certification

The Marketing Launchpad, Kraftshala, Online Oct 2023 - Oct 2025

  • Boosted website traffic for brand unleavable by 26% within 8 days through a strategic google search campaign, targeted keyword strategies, ad placements, and optimized budget allocations with ₹1500, enhancing visibility and driving conversions
  • Drove significant organic traffic and boosted sales for a dog-themed hoodie brand within 3 months, surpassing competitors and achieving brand goals
  • Implemented strategic facebook campaign planning, optimizing budget allocation, targeting tactics, and ad placement for maximum impact and desired outcomes
  • Executed an assignment utilizing Excel data analysis techniques, employing pivot sheets and multiple pivot tables to conduct comprehensive 8D analysis revealed performance insights and drove impactful solutions, highlighting key points with detailed sections covering root cause, hypothesis, verifying hypothesis, and solutions

Timeline

Programmatic Associate - MediaMint
10.2024 - Current
Digital Marketing Executive - Panjetani Buildwell Pvt. Ltd
05.2020 - 12.2022
SNGI - MBA,
NIET - B.tech,
SSRC IISS - Intermediate,
A.P.S - Iligh school,
Syed HannanProgrammatic Associate