SYED MOHD MIYA
BUYER & MERCHANDISER
Mumbai
Summary
Detail-oriented and intuitive Merchandiser with over 9 years of experience managing merchandising projects to optimize product visibility, availability, and sales performance. Leveraging strong interpersonal skills and a collaborative mindset to excel in team settings, thriving under pressure and motivated by challenges. Bringing a creative approach to tasks and proficient in Merchandising, Planning, Target Achievement, Competition Analysis, OTB, Sell Through, NWC, PPT, and MS Excel (including pivots, formulas, and logical functions). Eager to contribute expertise and drive success in a dynamic merchandising role. Procurement expert with a proven track record in strategic sourcing, supplier negotiation, and cost reduction. Prioritizing team collaboration and adaptability for reliable and consistent performance. Skilled at analyzing market trends, managing vendor relationships, and optimizing procurement processes. Known for high standards and delivering impactful results.
Overview
19
19
years of professional experience
2014
2014
years of post-secondary education
2
2
Languages
Work History
Procurement Manager
Leayan Global Pvt Ltd
06.2024 - Current
- Developed and managed footwear assortments aligned with ORO goals and market trends, resulting in increased customer satisfaction and sales.
- Implemented assortment creation by carefully considering type, quality, source, timing, delivery, mix, and promotions to meet consumer demands.
- Continuously evaluated pricing, demand, forecasting, and product flow to effectively manage assortments and drive sales and margin growth.
- Achieved and exceeded sales, margin, and turnover plans by strategizing and ensuring effective execution of merchandising strategies.
- Devised and implemented a successful visual merchandising strategy that supported sales, margin, and turnover objectives.
- Ensured accurate point of sale records by efficiently managing and processing orders.
- Maintained up-to-date and accurate product descriptions on the ORO website, aligning with vendor pricing requirements.
- Conducted extensive analysis of economic, market, and industry data to assess current strategies and identify future business opportunities.
- Anticipated customer needs and aligned merchandising strategies accordingly, resulting in improved customer satisfaction and increased sales.
- Built and nurtured strong relationships with vendors, leveraging these relationships for product selection and pricing negotiations.
- Identified and anticipated customer needs through proactive engagement and keeping abreast of the latest trends in outdoor apparel, footwear, and activities.
- Collaborated with the Floor Manager to develop and execute effective product displays and layouts, enhancing the overall customer shopping experience.
Category Planner
Sara Suole Pvt Ltd
12.2023 - 06.2024
- Managed the Exclusive Brand Outlets (EBO) of Ruosh and Multi-Brand Outlets (MBO) such as Metro, Mochi, Regal, Inc.5, Centro.
- Maintained stock-keeping units (SKU) at both EBO and MBO outlets, ensuring effective inventory management.
- Conducted thorough sales data analysis for MBO, identifying areas for improvement and implementing strategic changes.
- Evaluated brand positioning in MBO stores, conducted competitive reviews, and performed situational analyses to refine brand strategy against competitor brands.
- Developed compelling brand narratives and attractive product stories to enhance brand positioning and attract more customers.
- Monitored inventory levels, analyzed product performance, and utilized data-driven insights to optimize stock levels, preventing overstock or stockout situations.
- Conducted comprehensive market research to identify emerging trends and incorporated them into category plans in a timely manner.
- Implemented effective demand forecasting techniques and data analysis to enhance inventory accuracy, resulting in improved forecast accuracy and optimized stock levels.
- Reduced stockouts and overstocks by maintaining close monitoring of inventory levels and adjusting replenishment parameters accordingly.
- Stayed updated with industry trends through ongoing competitive analysis, facilitating proactive adjustments to category plans as required.
- Collaborated with marketing teams to support new product launches by devising go-to-market strategies and effective merchandising initiatives.
- Implemented efficient allocation methods leading to reduced markdowns and optimal stock levels, ensuring cost savings.
- Streamlined supplier negotiation processes, contributing to cost savings and improved supply chain management.
Assistant Category Manager
Metro Shoes Ltd
10.2015 - 12.2023
- Handling category of Formal & Casual and responsible for Merchandising, replenishment, Analyze product performance on range option level & store level sales performance.
- Inventory control, Annual sales planning, seasonal forecasting and reviewing OTB, Purchase plan, EOSS plan, inter branch transfer, new articles creation in system, Discount updates in system and informed to front end and operation team.
- Identified and reported key performance indicators to define successful category management.
- New store opening follow ups about inventory & display material should be reach in given time.
- Suggesting replenishment stores, SKU to control inventory level.
- Removed out-of-dated, non-moving option form inventory to control MOI, option and maximize sales.
- Planned and coordinated product availability for advertising and promotion purposes.
- Coordinating with Store managers for special stock requirement, solving operation related issue, Approving Customer claim product as per company policy.
Customer Service Associate
Pepe Jeans
05.2006 - 12.2007
- Provided exceptional customer service to resolve an average of 50 customer inquiries per day, achieving a 95% customer satisfaction rate.
- Implemented a new feedback collection system, resulting in a 20% increase in customer feedback response rate.
- Collaborated with cross-functional teams to streamline the customer service process, reducing average handling time by 15%.
Education
MBA/PGDM - Marketing
BBD University
B.Com - Commerce
Mharashtra Board
12th - English
Maharashtra
Skills
Strategic category management
Interests
Cricket
Kabbadi
Passport Information
- Passport Number: R9225524
- Passport Date Of Issue: 01/20/18
- Passport Expiry Date: 01/19/28
Timeline
Procurement Manager
Leayan Global Pvt Ltd
06.2024 - Current
Category Planner
Sara Suole Pvt Ltd
12.2023 - 06.2024
Assistant Category Manager
Metro Shoes Ltd
10.2015 - 12.2023
Customer Service Associate
Pepe Jeans
05.2006 - 12.2007
B.Com - Commerce
Mharashtra Board
12th - English
Maharashtra
MBA/PGDM - Marketing
BBD University
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