Syed Naseer

Campaign Management Excellence:

• Successfully managed and optimized Google Ads campaigns for multiple clients.
• Improved click-through rate (CTR) by 25% through compelling ad copy and strategic bidding strategies.
• Increased conversion rate by 15% by implementing targeted keywords and optimizing ad placements.
• Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
• Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
• Oversaw account activity on search platforms using Google AdWords and Bing ads.

Shopping Feeds Optimization:

• Enhanced product visibility by optimizing shopping feeds, resulting in a 20% increase in impressions.
• Achieved a 30% reduction in feed-related issues by proactively monitoring feed health and implementing best practices.

Conversion Tracking and Reporting:

• Implemented robust conversion tracking mechanisms leading to accurate measurement of campaign performance.
• Generated monthly reports with actionable insights, contributing to a 10% improvement in ROI over six months.
• Identified and rectified attribution gaps, resulting in a 15% increase in attributed conversions.

Innovation with Performance Max:

• Stayed updated on industry trends and introduced Performance Max campaigns, contributing to a 40% increase in cross-channel conversions.
• Utilized Performance Max to allocate budgets effectively, achieving a 25% increase in impressions across search, video, and display.

Video and Display Excellence:

• Planned and executed engaging video and display campaigns across various platforms, boosting engagement by 20%.
• Improved view-through rate (VTR) by 15% through A/B testing and optimization of creative assets.

Client Relationship and Communication:

• Collaborated closely with clients, understanding their objectives and needs, resulting in a client satisfaction rating of 90%.
• Communicated campaign results and recommendations effectively, fostering stronger client relationships and repeat business.
• Interpreted clients' needs and introduced services to fit specific requirements.
• Followed all company policies and procedures to deliver quality work.
• Listened and responded to customer requests and forwarded necessary information to superiors.
• Built and managed relationships with key clients and partners to drive growth.

• Responsible for meeting the Client SLAs and Internal OLA Targets. Driving the Key Performance Indicators for the team which include SAT, TRT, NCC and Quality & Utilization.
• Sync up with the Manager end of the day to discuss day targets and challenges in case of Metric Dip
• Responsible for Pre and post shift meetings with Senior associates, SME to discuss the day metrics and challenges in case of Metric Dip
• Build strong employee engagement activities to connect with people and understand their challenges at workplace
• Maintain Day to Day reports for performance of the employees, Quality metrics,
• Share 1X1 Feedbacks to associates and identify the Bottom Quarterlies and initiate desired action plans and monitor their performance through the focus period.
• Build strong initiatives in the team and mitigate existing challenges by building solutions that help leverage workflow in the process.
• Handle Client and End User Escalations and perform a statistical approach on the misses and do a deep dive analysis to understand the customer pain points and build actions around it.
• Ensure that all the associates have their desired role based access levels to perform the activities on Calls/Chats & Offline tickets.
• Drive team to achieve process SLAs / engagement metrics with customers. Drive new customer sign ups and deliver customer success stories for Product adoption.
• Deliver communication received from senior management to the team members through, team meetings and regular workshops Work with leadership and operations team to establish/maintain & continuously improve operational processes
  Representing success stories with the stakeholders Leave Management - Resource availability & contingency Mentorship to other peer Team leads.

• Receiving calls from customers based out of US
• Solving quarries and concern on calls
• Arranging any service required by customers
• Provide customer with product and service information
• Upsell product and services
• Follow up on customer quarries and resolve
• Recommend process improvement

• Provided clerical support to company employees by copying, faxing, and filing documents.
• Kept reception area clean and neat to give visitors positive first impression.
• Corresponded with clients through email, telephone, or postal mail.
• Responded to inquiries from callers seeking information.
• Maintained confidentiality of information regarding clients and company.
• Resolved customer problems and complaints.