Syed Rahman Ur Lateef
Secundrabad,Telangana
Summary
E-commerce Executive with expertise in Amazon PPC management and product catalog optimization. Proven track record in enhancing product visibility and driving conversions through strategic ad campaigns and performance analysis. Skilled in compliance, issue resolution, and cross-platform marketplace operations.
Qualified with solid background in e-commerce operations and strategy development. Successfully managed online sales platforms, leading to increased customer engagement and streamlined processes. Demonstrated expertise in digital marketing and data analysis to drive business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
E-commerce Executive
Daredia Life Sciences Pvt Ltd
10.2023 - Current
- Amazon Product Catalog Management: Managed health and supplement product listings, ensuring accuracy and optimization
- Amazon PPC Optimization: Executed Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns to maximize conversions
- A+ Content & SEO: Created enhanced brand content to improve engagement and conversion rates
- Performance Analysis: Monitored key ad performance metrics (ACoS, TACoS, CTR, CPC) to refine ad spend and maximize ROI
- Compliance & Issue Resolution: Ensured seller account compliance and resolved listing issues efficiently
- Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
E-commerce Executive
FirstCare India Pvt Ltd
08.2020 - 09.2023
- Marketplace Operations: Managed seller operations across Amazon, Flipkart, First Cry and Shopify
- Keyword Research & SEO: Used Helium 10 for in-depth keyword research to enhance product discoverability
- Amazon PPC Management: Optimized campaigns to improve efficiency while reducing ad spend
- Competitor Analysis: Tracked ad performance metrics and conducted research to refine PPC strategies
Education
Master of Science - Computer Applications Development
Deccan College of Engineering And Technology
Hyderabad10-2024
Bachelor of Science - Computer And Information Sciences
Viveknanda Degree College
Hyderabad08-2022
Skills
- Amazon PPC (SP, SB, SD)
- Keyword Research (Helium 10)
- E-commerce Management (Amazon, Flipkart, Shopify, Meesho)
- Web Development (HTML, CSS, JavaScript, React, Tailwind CSS)
- Data Analysis (Excel, Power BI, SQL)
- Analytical Thinking
- Problem-Solving
- Strategic Planning
- Cross-functional Collaboration
- Product listing
- Online advertising
Certification
- Amazon Ads Foundations Certification, Amazon Ads Academy
- Master HTML to React, Codewithrandom.dev
Amazon Ppc Campaign Expertise
- Sponsored Products (SP): Automatic & manual targeting for product reach and conversions.
- Sponsored Brands (SB): Headline search ads, spotlight placements, product collections, and video ads.
- Sponsored Display (SD): Remarketing, contextual targeting, in-market & lifestyle audience targeting.
Timeline
E-commerce Executive
Daredia Life Sciences Pvt Ltd
10.2023 - Current
E-commerce Executive
FirstCare India Pvt Ltd
08.2020 - 09.2023
- Amazon Ads Foundations Certification, Amazon Ads Academy
- Master HTML to React, Codewithrandom.dev
Master of Science - Computer Applications Development
Deccan College of Engineering And Technology
Bachelor of Science - Computer And Information Sciences
Viveknanda Degree College
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