SYED REDDY MABHU

1. Market Research: Conducted market research to identify trends, patterns, and business opportunities. Analyzed consumer behavior and economic trends for strategic decision-making.

2. Campaign Management & Optimization: Managed multi-channel campaigns (email, SMS, WhatsApp, RCS, and OSM), boosting engagement by 20% and reactivation by 10%. Implemented optimization strategies, reducing churn by 25% and increasing CLV by 15%.

3. Journeys & Moengage Workflow Management: Set up nurturing, reactivation, and referral Journey campaigns, increasing user reactivation by 18%. Coordinated referral campaigns, driving a 22% increase in customer referrals and 30% growth in new users.

4. Campaign Review & Performance Reporting: Led periodic campaign reviews, improving ROI by 20%. Developed performance reports, boosting campaign effectiveness by 15% year-over-year.

5. A/B Testing Implementation: Led A/B testing on emails, boosting open rates by 25% and click-through rates by 18%. Worked with content teams to refine email strategies, reducing unsubscribes by 12%.

6. Cross-Channel Marketing: Automated fallback campaigns through alternative channels, maximizing campaign reach.

7. Database Management: Maintained and optimized CRM database, ensuring efficient targeting and removing disqualified/unsubscribed leads to take care of Account's reputation.

8. Lifecycle Management (CLM): Analyzed customer lifecycle interactions to improve user experiences and engagement.

9. Data Analytics & Campaign Measurement: Collaborated with data analytics to track KPIs, improving campaign effectiveness by 25%. Identified regional performance gaps, increasing campaign efficiency by 15%.

10. Marketing Technology & Process Improvements: Identify opportunities for marketing technology and process improvements, driving efficiency and agility. Initiated Interactive chatbots, increasing marketing automation efficiency by 30% and reducing manual interventions by 40%. Implemented marketing technology upgrades that streamlined lead management, boosting user registration rates by 25%.

11. Team Collaboration & Cross-Functional Work: Collaborated with content, design, and analytics teams to optimize customer communications and campaign reporting.

Analyzed consumer behavior and economic trends to make informed and strategic decisions

• Skilled in managing CRM platforms, Troubleshooting & resolving CRM issues and configurations, and assisting in integration
• Defined a set of Marketing and Post sales Automations
• Optimize campaign performance by executing and refining nurturing email and automation campaigns through data-driven testing and optimization methodologies
• Understanding and evaluating campaign metrics and distributing campaign performance to the marketing team
• Collaborated with cross-functional stakeholders to streamline processes and improve overall business efficiency
• Coordinated lead flow and data segmented based on lead activity and Contact's lifecycle stage
• Managed lead import/export and prepared lists for efficient data handling across channels
• Responsible for Email Marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
• Achieved significant improvements in user experience and conversion rates, reducing cart abandonment by 67% to 31%
• Generated 16% of new leads through referral campaigns and secured 6% conversions from referral leads
• Utilized A/B tests to refine email marketing strategies and enhance open rates, click-through rates, and conversion rates
• Conducted a comprehensive Campaign Audit to optimize key metrics and address delivery, unsubscribe, spam, and bounce rates
• Worked with management to define KPIs, Create Reporting, analyze campaign performance, recommendations to improve campaigns Quality and Business growth

• Troubleshooted and resolved CRM issues, Defining System configurations, and Defined strategies automation
• Regulated API-based lead flow from Various channels and handled over 10 Lakhs of a database in and out of CRM
• Planned and executed Brand Awareness and customer Acquisition campaigns through Email Marketing, SMS, and IVR channels
• Ran 30+ promotional campaigns per month for different audience segments, contributing to lead nurturing and acquisition efforts
• Performed A/B testing to refine email marketing strategies, leading to improved open rates, CTR, and overall conversion rates and testing to enhance performance and achieve a higher ROI
• Created comprehensive Social Media calendars for Brand and Promotional campaigns
• Ran, Brand Awareness and lead generation campaigns on various social media platforms
• Create Reporting, analyze campaign performance, recommendations to improve campaigns Quality and Business growth

• Excelled in online lead generation through chat support, forms, and affiliate partnerships
• My role showcased expertise in Delivering essential information seamlessly through chat support while strategically generating leads to drive business growth
• Proficient in database segmentation and lead sharing, I strategically organized leads for optimal engagement