SYED SALAR SAIF
Barabanki
Summary
Dynamic digital marketing professional with proven success at Medha, specializing in social media strategy and execution. Achieved a 45% increase in client engagement through innovative content creation and analytics. Expert in SMO and adept at team coordination, driving impactful campaigns that enhance brand awareness and reputation.
Overview
7
7
years of professional experience
Work History
Self-Employment
ManiAd Media
04.2024 - Current
- Launched and operated a digital media marketing agency for one year, providing website development, social media marketing, SEO, content creation, and photo/video services
- Increased organic website traffic by an average of 30% for clients through strategic SEO implementation
- Grew client social media engagement by 45% through targeted content creation and community management
- Managed all aspects of client projects, from initial consultation to final delivery, ensuring client satisfaction and project success
- Developed and executed content marketing strategies that resulted in a 20% increase in lead generation for clients
Manager Social Media
Medha
09.2022 - 01.2024
- Spearheaded the development and execution of comprehensive social media strategies, creating engaging content for various online platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Oversaw the creation, monitoring, management, and performance analysis of social media channels and campaigns, optimizing targeting for maximum impact
- Cultivated and strengthened relationships with NPO partners, key influencers, and stakeholders through strategic social media engagement
- Tracked and reported on the key performance indicators and utilized data analysis tools to identify trends and insights
- Managed on-field activities, events, and social cause initiatives, ensuring thorough documentation and reporting
Social Media Manager
Kano Infotech India Pvt Ltd
09.2021 - 09.2022
- Directed social media marketing initiatives for multiple clients, specializing in YouTube marketing for 'Dheya IAS' and 'Bataen Up Ki' channels
- Produced comprehensive social media reports for both clients, analyzing trends and implementing strategic insights
- Led a dedicated team consisting of a content writer, video editor, and graphic designer
- Demonstrated expertise in YouTube marketing, achieving significant results for the channels under management
Social Media Specialist
Hudsun & Clay
09.2020 - 09.2021
- Developed and executed detailed social media strategies and managed creative content for social media platforms, including Facebook and Instagram
- Monitored, managed, and analyzed the performance of social media channels
- Created monthly social media posting calendars for different clients
- Ran ad campaigns on Facebook & Instagram
- Tracked and reported on key performance indicators and utilized data analysis tools to identify trends and insights
- Led on-site client engagements to develop and execute customized creative strategies, featuring professional photoshoots for enhanced product presentation on social media platforms, optimizing brand image and customer engagement
Digital Media Executive
3EA Limited
09.2019 - 09.2020
- Assisted in the formulation of strategies to build a lasting digital connection with consumers
- Planned and monitored ongoing company presence on social media
- Provided creative ideas for content marketing and collaborated with designers to improve user experience
- Measured the performance of digital marketing efforts using web analytics tools (Google Analytics, etc.)
- Acquired insight into online marketing trends and kept strategies up-to-date
Social Media Executive
ReshamGrah
07.2018 - 02.2019
- Enhanced brand awareness through social media marketing and promotions to generate high-converting leads
- Responsible for client communication and increased customer retention rate
- Generated high-converting leads through Instagram
Education
MBA - Marketing
Dr. A.P.J. Abdul Kalam University
Lucknow, India03-2018
Bachelor of Commerce - BCom
Lucknow University
Lucknow, India03-2013
Skills
- Social Media Strategy & Execution
- Content Creation & Management
- Social Media Optimization
- Facebook/Instagram Ads
- YouTube Marketing
- Brand Awareness & Reputation Management
- Influencer Marketing
- Social Media Analytics & Reporting
- SEO (Search Engine Optimization)
- Team Coordination & Leadership
- Project Management
- Problem-Solving
Projects
Health Care, 08/01/19, 04/30/20, Organized health and hygiene activities in schools and colleges. Led the team and coordinated effectively with staff members. Activities were successfully performed, receiving appreciation from teachers and principals.
Timeline
Self-Employment
ManiAd Media
04.2024 - Current
Manager Social Media
Medha
09.2022 - 01.2024
Social Media Manager
Kano Infotech India Pvt Ltd
09.2021 - 09.2022
Social Media Specialist
Hudsun & Clay
09.2020 - 09.2021
Digital Media Executive
3EA Limited
09.2019 - 09.2020
Social Media Executive
ReshamGrah
07.2018 - 02.2019
MBA - Marketing
Dr. A.P.J. Abdul Kalam University
Bachelor of Commerce - BCom
Lucknow University
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