Syeda Hafsa Taruj

• Defined and executed the overall vision, strategy, and growth roadmap for a multi-vertical technology startup spanning Software, XR/VR, SaaS, and Digital Marketing.
• Owned full P&L responsibility, overseeing budgeting, forecasting, cost optimization, and revenue strategy.
• Scaled and led cross-functional teams of 50 members, driving alignment between product development, operations, and revenue goals.
• Expanded business through strategic client acquisition, relationship management, and partnership development, enhancing market presence.
• Built and streamlined core business functions including Finance, HR, Administration, and Business Development to support scalable growth.
• Established hiring frameworks and talent development initiatives, building high-performing teams aligned with organizational goals.
• Led contract negotiations, vendor partnerships, and strategic alliances to strengthen operational efficiency.
• Cultivated performance-driven culture emphasizing accountability, innovation, and continuous process improvement, resulting in higher employee engagement.

Led end-to-end project lifecycle management and enterprise software initiatives from planning through deployment.

• Developed comprehensive project plans outlining scope, milestones, deliverables, timelines, and ownership structures.
• Defined project governance frameworks ensuring structured execution and accountability across projects.
• Identified risks early and implemented mitigation strategies to prevent delays and cost overruns.
• Implemented Agile methodologies (Scrum and Kanban) improving delivery predictability and responsiveness to change.
• Managed Atlassian Jira workflows, sprint cycles, user groups, and role configurations to improve project visibility.
• Streamlined processes to improve cross-functional collaboration and operational efficiency.
• Acted as liaison between technical and non-technical stakeholders, ensuring alignment on business objectives.