Syed Atif Hasan

Spearheaded end-to-end influencer marketing operations for the organization, overseeing all aspects from sourcing to post-campaign analysis.

• Developed and executed strategic marketing campaigns with a focus on maximizing customer conversion rates and return on investment.
• Negotiated contracts and managed relationships with influencers, freelancers, and agencies, ensuring timely and high-quality delivery of campaign assets and content.
• Effectively managed key performance indicators, including cost-per-install (CPI), cost-per-view (CPV), and conversion rates, to ensure optimal campaign outcomes and ROI.
• Collaborated with cross-functional teams, including creative, social media, and analytics, to develop cohesive and impactful influencer marketing campaigns.
• Successfully implemented offline marketing campaigns by establishing strategic partnerships with college events and flagship events, resulting in increased brand awareness and customer engagement.

• Managing around 20-30 agencies for growing a pool.
• Crafting innovative strategies to boost app revenue.
• Work with local and regional agencies to develop a good ecosystem.
• Researching to ensure authenticity in business development.

• Developing strategies to Hire Non-profit Institutions with local bodies.
• Management of macro and micro-influencers of regional areas.
• Manage the team of 6 Business associates to handle meetings.

• Designing effective policies for acquiring reviews from creators.
• Managing a portfolio of 50 SM influencers and 100 agencies.
• Crafting impactful social media campaigns to drive revenue growth.

• Managing content agencies and establishing partnerships with professional Multi-Channel Networks.
• Developing content scripts and engaging activities for talents.
• Organizing successful in-app campaigns with SM creators Recognized as the best employee of the month five times.

• Coordinating over 700 artists across the country.
• Facilitating the production of PGCs (User-Generated Content) through artist polls and talent recruitment.
• Brainstorming innovative campaign ideas and developing engaging in-app activities to enhance user engagement.