IVD Sales, Service & Application Specialist experienced in diagnostics industry. Delivered revenue growth through effective customer engagement, bridging commercial and technical teams while providing comprehensive post-sales support. Developed strategic territories and supported diverse platforms including clinical chemistry, immunoassay, and molecular diagnostics.
Overview
4
4
Languages
1
1
Certification
14
14
years of professional experience
Work History
Regional Head
Ataa International Trading Company
Riyadh
04.2026 - 09.2026
• Support regional growth within the in vitro diagnostics market across hospitals, laboratories, and diagnostic centers.
• Consistently meet and exceed annual sales targets through organized territory planning and disciplined execution.
• Managed product portfolios in clinical chemistry, immunoassays, hematology, and molecular diagnostics to align offerings with market needs.
• Launch new diagnostic platforms and expand market presence in competitive regions.
• Built long-term relationships with key stakeholders, including KOLs, lab directors, and procurement teams to enhance collaboration and drive business opportunities.
• Lead, train, and motivate sales teams to improve productivity and customer engagement.
• Handle tender management, pricing strategy, and contract negotiations with government and private sectors.
• Apply strong knowledge of regional healthcare regulations and compliance standards.
• Collaborated with marketing and technical support teams to strengthen product positioning and improve customer satisfaction.
Led regional trading operations across multiple markets for Ataa International Trading Company.
Coordinated sales teams, distributors, and branch managers across the regional network.
Developed regional business plans aligned with company trading goals and market demand.
Senior Sales & Application Specialist (IVD)
Al Infrad Medical Trading Company
Riyadh,Jeddah
01.2013 - 04.2026
Grew regional sales by 35% through targeted account development and strategic territory expansion.
Met monthly and quarterly targets through strong client engagement.
Managed sales and service activities for clinical chemistry and immunoassay analyzers in western region, Makkah zone.
Delivered technical service and application support for clinical chemistry, hematology, immunoassay, and point-of-care devices.
Supported key account customers with post-sale application and technical help.
Trained over 100 laboratory staff on assay protocols, quality control, and instrument care.
Performed on-site instrument installation, calibration, validation, and troubleshooting.
Worked with marketing to launch new platforms and reagents into the market.
Helped set up new labs with workflow optimization and equipment validation.
Conducted workshops and CMEs to enhance brand awareness and promote effective product usage.
Built long-term relationships with diagnostic labs, hospitals, and distributors.
Education
Bachelor of Science - Biochemistry
University Of Madras
Chennai
04-2026
Master of Science - Biochemistry
Vinayaga Mission University
Puducherry
08-2011
Skills
Clinical diagnostics
Laboratory techniques
Instrument diagnostics
Biochemical analysis
Quality control
Sales strategy development
Data analysis
Languages
English
Proficient (C2)
C2
Arabic
Elementary (A2)
A2
Hindi
Advanced (C1)
C1
Tamil
Native
Native
Certification
Mitsubishi Chemical Europe - Immunoassay Pathfast PHC Application & Service training
Advanced Application & Service Training in Clinical Chemistry Analyzers – RANDOX UK
Application & Service Training in GSH-60 HPLC HbA1C Analyzer – GoldSite China
Application & Service Training in Hematology Analyzer – Comen China
Application & Service Training in Hematology Analyzer - Boule Medical Sweden
Application & Service Training in YD Diagnostic Korea
Senior Resident – ENT & Head and Neck Surgery at Dr. Radhakrishnan Government Medical College (RKGMC)Senior Resident – ENT & Head and Neck Surgery at Dr. Radhakrishnan Government Medical College (RKGMC)
Clinical Attachment in Histopathology at Nottingham University Hospitals NHS TrustClinical Attachment in Histopathology at Nottingham University Hospitals NHS Trust