Synjini Nandi
Mumbai
Summary
Marketing Communications Manager with 12 years of extensive experience shaping
content strategy, leading cross-functional teams, and driving brand presence. Proven
success in creating compelling fashion and beauty narratives and producing engaging
content assets. Skilled in data analysis and adept at collaborating with internal and
external stakeholders to align content with marketing objectives. Possess a solid
background in Marketing Communications from SIMC. A forward-thinking leader
with a keen eye for innovation and a track record of delivering impactful campaigns.
Overview
12
12
years of professional experience
Work History
Senior Manager
Shoppers Stop
04.2022 - Current
- Managing a team of writers and designers, overseeing the production of branded marketing videos to drive impactful campaigns and audience engagement
- Spearheaded the launch and managing the digital magazine 'The Beauty Stop', enhancing the SS Beauty brand’s digital presence
- Directed a comprehensive strategy and content overhaul for 'Style Hub,' elevating Shoppers Stop's Fashion & Lifestyle Blog
- Collaborating with the Tech department to optimize UI/UX for blog and video pages in order to improve user engagement
- Leading SEO strategy to enhance content visibility and performance across web properties
- Directing effective content dispersion strategies to maximize reach and impact across social media platforms
- Innovating communication strategies for an omnichannel experience (Online + Stores).
Manager
Enrich
07.2021 - 03.2022
- Planned and executed effective content dispersion strategies, optimizing placement across the website, salons, and other channels for maximum reach and impact
- Developed and implemented annual and monthly content calendars for each function, aligning with strategic marketing objectives
- Directed blog and video strategy, delivering high-quality content assets on a monthly basis to engage and inform the audience.
Assistant Manager
Nykaa & Nykaa Fashion
02.2018 - 06.2021
- Developed and executed content strategies for Nykaa Beauty Book, Nykaa Style Files, Nykaa Man, and Nykaa Pro, enhancing brand engagement and visibility.
- Crafted and managed emailer campaigns for Nykaa Fashion, driving customer engagement and conversion.
- Led SEO strategies, focusing on increasing organic traffic through strategic long-form content creation.
- Created and oversaw short-form content for the new 'Explore' feature, driving user interaction and content discovery.
- Collaborated with social media and video teams to ensure cohesive content distribution and synergy across multiple platforms.
- Analyzed content performance data to generate actionable insights and recommendations, optimizing content strategies for improved results.
Beauty & Fashion Editor
Culture Machine (Rainshine Global Inc.)
11.2016 - 12.2017
- Authored and edited features for Blush.me, enhancing the site’s editorial voice and appeal.
- Conducted expert interviews to generate engaging and informative content for the website.
- Hosted live sessions on FB and IG weekly to drive real-time engagement and interaction with the audience.
- Conceptualized and scripted compelling video content for the website, aligning with brand messaging and audience interests.
- Created and managed content across Facebook, Twitter, and Instagram to boost brand presence and audience engagement.
- Developed and executed branded content for the website, enhancing brand identity and driving user interest.
Senior Beauty Writer
Femina Magazine
01.2016 - 10.2016
- Crafted features for Femina National and Femina Salon and Spa, enhancing editorial content.
- Created digital content for Femina.in, driving audience interaction and digital engagement.
- Authored advertorials for both print and digital platforms, aligning with brand messaging.
- Conducted high-profile interviews with celebrities, lifestyle coaches, and industry experts to produce insightful and captivating stories.
- Managed story production for all stories, ensuring high-quality content from inception to publication.
- Managed social media channels for the brand and developed content strategies to boost visibility and engagement.
Assistant Editor
Media Partners Asia
07.2013 - 09.2015
Correspondent
Exchange4media
06.2012 - 07.2013
Education
Diploma - Luxury Brand Management
London School Of Trends
2020
MBA - Communication Management (Sp. Advertising)
Symbiois Institute Of Media & Communication
2010
B.TECH - Biotechnology
Dr. D.Y Patil Institute Of Biotechnology &Bioinformatics
2009
Skills
- Strategic Planning
- Budget Oversight
- Creative Content & Social Media Strategy
- Website Management
- Developing marketing collateral
- Digital Communications
- Marketing Strategies
- Creating content
Timeline
Senior Manager
Shoppers Stop
04.2022 - Current
Manager
Enrich
07.2021 - 03.2022
Assistant Manager
Nykaa & Nykaa Fashion
02.2018 - 06.2021
Beauty & Fashion Editor
Culture Machine (Rainshine Global Inc.)
11.2016 - 12.2017
Senior Beauty Writer
Femina Magazine
01.2016 - 10.2016
Assistant Editor
Media Partners Asia
07.2013 - 09.2015
Correspondent
Exchange4media
06.2012 - 07.2013
Diploma - Luxury Brand Management
London School Of Trends
MBA - Communication Management (Sp. Advertising)
Symbiois Institute Of Media & Communication
B.TECH - Biotechnology
Dr. D.Y Patil Institute Of Biotechnology &Bioinformatics
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