T. SENTHIVEL
Summary
Results-oriented professional with 20 years proven track record in the motorcycle tire industry, seeking a challenging position as Head of Motorcycle Tire New Product Development for OEM and Replacement Market. Dedicated to driving innovation, optimizing product performance, and enhancing market share through strategic development initiatives.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Divisional Head - 2/3W R&D
Apollo Tyres Ltd
Chennai
06.2021 - Current
- Leading and coordinating the design and development of new products for major OEMs and the replacement market Segments of radial and bias tires (Motorcycle, scooter and 3W)
- Led the development of new motorcycle radial tyre products for the OEM and replacement markets, which resulted in a 28% market share in four years
- For project approval and company growth, established and maintained excellent relationships with important OEM partners such as Bajaj, KTM, Triumph, Royal Enfield, and TVS BMW
- (Key launches include the Triumph Speed 400 and the RE Continental 650.)
- Played a key role in the development and launch of Vredestein Centauro ST / NS global products
- Leading and managing the development of Apollo range radial products Alpha H1/S1 & Tramplr XR /ST
- Developed and implemented strategic plans (product / technology road map) for the introduction of new motorcycle tyre products in line with market demands and customer input
- Conducted extensive market research and analysis, identifying critical customer requirements for product enhancements and NPD USP targets via QFD / CVM
- Involved and contributed to the resolution of vehicle dynamics-related concerns such as Shimmy and Stability
- Expertise in fine-tuning the construction and cavity to suit OE/Replacement ride and handling standards
- Worked with research and development teams to improve tyre design, durability, and performance, ensuring goods met or surpassed industry standards
- Oversaw a team of 9 professionals while creating an environment of innovation, accountability, and continuous development
- Active member of the ITTAC MCSC subcommittee for new size inclusion/standard revision.
Group Manager -2/3W R&D
Apollo Tyres Ltd
03.2016 - 06.2021
- Development and establishment of India's first Zero degree Steel belted technology tires Alpha H1 with active CFT involvement and participation
- Created all specification targets for the first and second stages, as well as belt coating and other process equipment
- Led the team responsible for developing Product / Process specifications and standards
- Developed and covered the whole bias product market with Actizip, ActiGrip, and Actisteer
- Supporting and initiating various efforts with marketing and sales teams in order to attain the 10% Bias Market share
- Reviewed and approved all NPD-related design documents
- Dimension calculation
- Cavity and Pattern design
- Sidewall aesthetics
- Cured tyre layout
- Product acceptance criteria
- DFMEA/ DVP
- Various gates design reviews
- Led the team to reduced market overall complaints to 0.3% (major drop in Crown separation)
- Increased product margins by around 5% through multiple VAVE projects
- Experience creating and executing thorough testing methods, such as performance testing, durability evaluations, and real-world simulations
- Demonstrated and used several problem-solving strategies such as QC story, Six Sigma, and QC tools.
Manager - 2W R&D
CEAT Limited
Vadodara
12.2012 - 03.2016
- New product Design and development for major OEM and replacement market (Motorcycle and scooter )
- Product development target finalization through QFD approach
- Experienced New product development through PLM (Product life cycle management)
- Customer complaint analysis and corrective action through QC approach
- Reviewing Design FMEA and conducting the DOE
- Trial coordination and evaluation
- Coordination with Indoor and Vehicle dynamics testing for evaluation
- Collaborated with outside vendors to establish product supply chains
- Preparing the numerous technical reviews and product reviews
- Reviewing engineering / design changes & resolving quality related problems associated with design.
Junior Manager -2W R&D
TVS Srichakra Limited
Vellaripatti, Madurai
01.2007 - 11.2012
- Design & development of new products for OEM (motorbike and scooter) via APQP
- Active contribution in the development of motorcycle radial tires
- Developing the Cavity profile and pattern
- Performed all tyre engineering calculations
- Management of Michelin's Outsourcing Development Activities
- Trial management and testing evaluation
- Developed a novel testing procedure for Dynamic bead unseated testing (motorbike tires)
- Expertise in developing green tyre specifications
- Analyzing and creating technical requirements and specifications, as well as advising design changes based on those needs
- Layouts, designs, and drafting of all components
- Interacting with team members, vendors, and customers to discover flaws and make necessary changes
- Troubleshooting all technical problems conducting various tests & inspections to ensure that products developed are following pre-set quality specifications.
Design & CAD/CAM engineer
Aspick Engineering Pvt. Ltd
Chennai
06.2003 - 01.2007
- Developing engineering designs / drawings and technical specifications for ensuring smooth execution of projects within the time and cost parameters
- Designing of Special Purpose Machines through 3D modelling
- Directing, leading and motivating workforce imparting continuous on job training for accomplishing greater operational effectiveness/ efficiency
- Developing conceptual design to meet customer requirement and translating design model using AutoCAD tools
- Handling detailed engineering, pre-fabrication activities, drawing production, interference and stress analysis
- Final checking and releasing the detail drawings for development process.
Education
Engineering Technology
Alagappa Engineering College
KaraikudiMechanical Engineering
Annamalai Polytechnic College
ChettinadPost Graduate Diploma - Quality Management
Mahindra Institute of Quality
NashikSkills
- Product Development - 2wheel tires
- Tire Engineering / Design - Radial & Bias
- Cross-functional Leadership
- OEM Collaboration
- Problem Solving – QC story, Six Sigma
- Design of experiments
- Market Insight & QFD
- Materials Innovation
- IATF 16949 & TQM
- Team Building and Motivation
Certification
· CAD/CAM using Unigraphics from CIPET.
· Six Sigma Green belt
· Participated the Implant training in TNSTC.
· Got the NCC Certificate B.
Languages
English
Advanced (C1)
Tamil
Bilingual or Proficient (C2)
Hindi
Elementary (A2)
Timeline
Divisional Head - 2/3W R&D
Apollo Tyres Ltd
06.2021 - Current
Group Manager -2/3W R&D
Apollo Tyres Ltd
03.2016 - 06.2021
Manager - 2W R&D
CEAT Limited
12.2012 - 03.2016
Junior Manager -2W R&D
TVS Srichakra Limited
01.2007 - 11.2012
Design & CAD/CAM engineer
Aspick Engineering Pvt. Ltd
06.2003 - 01.2007
Engineering Technology
Alagappa Engineering College
Mechanical Engineering
Annamalai Polytechnic College
Post Graduate Diploma - Quality Management
Mahindra Institute of Quality