Summary
Overview
Work History
Education
Skills
Project
Accomplishments
Timeline
Generic

T Sowmikha

Hyderabad

Summary

I am a passionate professional with experience in events, media, and client service. Eager to learn and pursue a career in digital marketing. Strong problem-solving skills, and adept at navigating ambiguous tasks. Committed to team success and delivering results.

Overview

4
4
years of professional experience

Work History

Campaign Activation Specialist

Mediamint
Hyderabad
02.2025 - Current
  • Spearheaded end-to-end digital ad campaign activation, including setup, trafficking, testing, and performance monitoring across platforms like Trader DSP, CM360, Adbook, and Operative.
  • Managed both commercial and non-commercial campaigns, ensuring flawless execution and timely delivery against insertion orders (IOs).
  • Monitored campaign pacing, delivery, and performance; proactively identified and resolved discrepancies, technical errors, and underperformance issues.
  • Produced mid-flight and post-campaign performance reports, including screenshot decks for clients.
  • Collaborated closely with cross-functional teams (sales, client services, creative ops) to gather campaign assets, validate requirements, and maintain SLAs.
  • Ensured high operational accuracy by maintaining campaign documentation, supporting QA processes, and optimizing workflows across multiple verticals.
  • Demonstrated expertise in video and CTV ad operations.
  • Contributed to internal process improvement initiatives, and provided feedback on automation tools to enhance campaign efficiency and quality.

Analyst

TELEPERFORMANCE GLOBAL SERVICES PVT LTD
Hyderabad
01.2024 - 02.2025
  • Provided troubleshooting support to Campaign Manager 360 (DoubleClick Campaign Manager 360 - DCM).
  • Ad trafficking
  • Upload your creatives, set targeting criteria, and run ad campaigns.
  • Reporting
  • Measure performance goals for your campaigns and ad placements.
  • Assist the clients in the trafficking workflow in CM360, how to create an advertiser, campaign, site, placement, ads, and upload creatives, and how to set up floodlight tags and create remarketing ads.
  • Optimized campaign performance by adjusting targeting and ad creatives based on real-time data and insights.
  • Developed and executed comprehensive digital advertising campaigns across various channels (display, video, search) using CM360.
  • Conducted an in-depth analysis of campaign performance metrics (impressions, clicks, conversions) to identify optimization opportunities.
  • Collaborated with cross-functional teams (marketing, sales, analytics) to align campaign goals with overall business objectives.
  • Stayed up to date with the latest industry trends and CM360 platform updates.

Marketing Assistant

SelleckChem
Hyderabad
12.2022 - 01.2024
  • Provide administrative support to the Selleck Chemicals India Office Marketing Department.
  • Manage and maintain updates for large keyword lists through Google Ads Editor.
  • Perform daily account management of pay-per-click accounts.
  • Assist in maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics, optimizing reports in CM360.
  • Dealt with other duties assigned by the manager, such as training the new joining associates on the team board, and publishing articles using the research papers and content.

Campus Ambassador

Edu Grad
Hyderabad
02.2021 - 04.2021
  • Brought in more than 1,000 registrations for the EdTech company’s online classes, and managed four subordinates in the process of marketing the classes.
  • I taught them MS Office, managed their pay scale, set up and managed stands number of times monthly to interact with students, and acted as the main point of contact for students requiring information about [product or service] on campus.

Education

Bachelor of Technology - Electronics And Communication Engineering

ST Mary's Engineering College
07-2022

Skills

  • Campaign management
  • Ad trafficking
  • Digital marketing
  • Performance reporting
  • Video ad operations
  • Data analysis
  • Communication skills
  • Campaign Manager 360
  • Display and Video 360
  • Trader DSP, Publica, Operative One, Excel, JIRA, DOMO, and Slack
  • Campaign planning, setup, and optimization
  • Targeting and segmentation
  • Ad creative development and testing
  • Performance reporting and analysis
  • Search, display, video, and shopping campaigns
  • Keyword research and bidding strategies
  • Ad extensions and ad scheduling
  • Audience segmentation and reporting
  • Report generation and presentation
  • Data-driven decision-making
  • Microsoft Office, Excel, and PowerPoint presentation

Project

  • Smart medicine reminder (team project), worked as an equal member of our team I was responsible for analyzing the complete documentation and assigning work to teammates during the project, and I participated equally in the successful completion of the project WIRELESS MOTION SENSOR ROBOT (TEAM PROJECT)

Accomplishments

  • Awarded for Best Speech and Communication
  • NGO Clothing Donation - Organized Donation Line at Multiple Locations In Hyderabad with several volunteers during the lockdown and Impacted more.

Timeline

Campaign Activation Specialist

Mediamint
02.2025 - Current

Analyst

TELEPERFORMANCE GLOBAL SERVICES PVT LTD
01.2024 - 02.2025

Marketing Assistant

SelleckChem
12.2022 - 01.2024

Campus Ambassador

Edu Grad
02.2021 - 04.2021

Bachelor of Technology - Electronics And Communication Engineering

ST Mary's Engineering College

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T Sowmikha