T A LAKSHMI

Handled 33 premium sellers accounts to strategically grow their business in amazon marketplace.

• Buyability & availability of Selection: Ensured non-suppression & availability of products on the website with a catalog efficiency of 90%.
• Price Competitiveness: Maintained a PC of 90% and above,ensured price parity between all the competitors platforms.
• Promotions & Marketing activities: Connected with marketing team to ensure visibility, creating deals during Normal days as well as event period to give the best possible pricing
• Replications of stock: Ensured a 75% and above Regional-in stock for all the sellers by registering them in different clusters PAN India.
• Planning & strategizing business cycles: Presenting business performance metrics wise in WBR, MBR. Worked on analyzing the data & planning the initiatives for the upcoming business cycles.
• Have been a part of Amazon flagship event " Prime Day" & "Great Indian Festival" along with 3 other seasonal sales event;successfully grew the entire portfolio by 3.5x & 1 seller by 8x growth last year.
• Have driven the project of Buy More Save More (BXGY),Coupons at a GL level within a team of 15 members, where the QTD numbers was 24% for BXGY and 10% for Coupons in last Q1,took it
  to 41.4% BXGY Coverage and 19.18% for Coupons in Q3 with every member trending above 70% in GL

• Efficiently managed business contributing partners remotely and able to generate consistent revenue for the organization throughout partner's journey with Swiggy
• Developed and suggested different marketing strategies by collating and analyzing partners' needs and feedbacks using internal data tools and online engagements
• Maintained client retention through strategic relationship building and providing partners with high quality advice whilst maintaining focus on maximizing sales potential
• Efficiently handled escalations especially by working closely with cross-functional business units to reach early closure to provide smooth partner experience
• Responsible for onboarding and promotion of Brand “Thancos Natural Ice cream” across Pan India
• Consistently achieved “ Exceeded Expectations” rating for 2 quarters

Project Title : Technomalling and Consumer connect

• New Product and service development and launch of Creaticity Furniture App: identifying consumer needs, determining service offering, identifying target markets, providing correction during product pilot time frames and monitoring success once fully launched
• Qualitative and Quantitative research processes including needs assessment, new product ideation, concept testing, customer satisfaction and loyalty, competitive assessment retention and market sizing
• Managing brand and product positioning by developing and refining core brand attributes brand extensions, brand partnerships, and overall strategy.

Project Title : Business development of ITC Classmate range of products in alternate channels

• Interacted with key educational institutions through cold calling and presentation, utilizing industry- critical market research tool and competitor data to establish new markets and territories
• Support for New & Existing products- Work with product managers to help create key collateral materials in support of new and existing products by taking inputs from the educational institution
• Product life cycle analysis- Work with product managers to evaluate product offering and assist in recommendations in the product line