Summary
Overview
Skills
Accomplishments
Timeline
Work History
Education
Work Availability
AccountManager
Tabeer Osmani

Tabeer Osmani

Marketing,Events And Branding Director
Hyderabad,TG

Summary

A MARKETING AND EVENTS PROFESSIONAL WITH BEYOND A DECADE OF PRACTICAL EXPERIENCE IN MARKETING CAMPAIGNS, EVENTS, TRADITIONAL/CREATIVE MARKETING MODULES AND WITH MANAGEMENT PROFICIENCY IN BRAND ACTIVATIONS.

Overview

18
18
years of professional experience
3
3
years of post-secondary education

Skills

    Communications expertise

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Accomplishments

  • Winner of best venue for live events at Indian Nightlife Convention and Awards, INCA 2015/16/17
  • Responsible for executing 90 performances per month across the location, adding to 7000+ events in the last 7 years ranging from big ticket production to creating in house event properties for Heart Cup Cafe, a bar chain based out of Hyderabad.
  • Grow the brand to a multi format chain and responsible for bringing the cultural change in the nightlife business for the city of Hyderabad
  • Conceptualized multiple event properties for Brand Heart Cup Cafe, to promote local acts and new forms of entertainment.
  • On Ground Consultant and Marketing Partner for NH7 Weekender 2016 in Hyderabad.
  • On ground Execution Consultant for International stand up Comedian,Russell Peters Hyderabad Show for OML Entertainment in 2015
  • Executed and Managed the AIB show ‘The Royal Turds' in Hyderabad for OML/NH7 in 2014
  • Joint Secretary, Telangana Delphic Association, an international organization akin to the Olympics for Art and Culture
  • Created a new division of Digital Marketing Services, for INSIGHT OUTREACH, and held a portfolio of clients ranging from a chain of diagnosis centres, business school, cab/concierge services, fashion designer and automobile events in 2013
  • Reestablished and Reinvented the BTL and Events Division for INSIGHT OUTREACH, one of India's leading rural marketing agency in 2013
  • Executed 2013-14 new year event for Country Club India Pvt Ltd in Nagpur from production to artist management and execution
  • Launched the new Mahindra Verito Vibe Hatchback across malls and corporate IT parks across Hyderabad.
  • Created various BTL campaign for Club Mahindra across Various shopping malls and restaurants in Hyderabad. For promotions and subsequent data/lead generation.
  • Re Branding exercise for a restaurant chain. Conducted various BTL and ATL activities to familiarize the market with the brand
  • Introduced a new brand of oriental cuisine in the market with associated branding recall promotions.

Timeline

• Associate Partner/Director – Marketing and Event

Heart Cup Coffee
12.2014 - Current

Lead-Urban Initiatives,BTL Activities

Insight Outreach
11.2012 - 12.2013

Head of Marketing and Business Development

Ochre Media Pvt Ltd
12.2011 - 10.2012

AVP-Business Development

Catalyst Minds
09.2010 - 06.2011

Channel Sales Manager

Exensys Software Solutions
04.2008 - 08.2010

Marketing, Branding and Promotions Manager

Blendz Hospitality Pvt Ltd
11.2006 - 11.2007

Business Development and Promotions Manager.

Club Mahindra
05.2005 - 10.2006

Process Associate

Deloitte
02.2003 - 03.2005

Bachelor of Arts - Economics

SIES College Or Arts And Science
01.1999 - 01.2002

Work History

• Associate Partner/Director – Marketing and Event

Heart Cup Coffee
Hyderabad, Telangana
12.2014 - Current

•Lead the brand Heart Cup Coffee (HCC) as Director responsible for Marketing and Daily operations and directly responsible for the national recognition of the brand and overall success of the brand.
• Responsible for Revenue growth from a 65-70 lakh outlet to 1.2 Cr per month for Heart Cup Coffee, Jubilee Hills, Hyderabad.
• Set up of a 40,000 sft outlet of HCC from planning to launch and subsequent operations.
• Responsible of the growth of the outlet from 60 lakhs in month first to 1.29 cr outlet currently.
• New outlet activations for Xtreme Sports Bar(XSB),India's largest Sports Bar Chain.
• Executed the launch of the XSB sports bar in Raipur.
• Strategy building for the XSB franchisees and help the franchisees to develop the brand and assist in execution of operations.
•Project Manage event execution, programming, creation of event properties within budgets leading unto 90 performances in a month across 3 music venues .
•Liaison with artist agencies and manage inhouse artists, scout artists and program artist as per venue dynamics
•Create partnerships and annual budgets with brands to create revenue and marketing & event spend•Space selling for activations with various brands and consult on best possible brand engagements within the outlet
•Handle a team of Production,Marketing and Programming and ensure deliverables are met by each individual of the team.

Lead-Urban Initiatives,BTL Activities

Insight Outreach
Hyderabad, Telangana
11.2012 - 12.2013

•Business Head-Social Media Solutions/Events
•Initiate Social Media Marketing Solutions Sales.
•Event Planning and Execution
•Brand Activations
•Executed and Conceptualized Experiential Campaigns
•Artist Management

Head of Marketing and Business Development

Ochre Media Pvt Ltd
Hyderabad, Telangana
12.2011 - 10.2012

Business Head-Social Media Solutions/Events
•Social Media Marketing Solutions Sales.
•Client Mapping

•Solution Mapping
•Client Servicing
•Event Planning and Execution

AVP-Business Development

Catalyst Minds
Hyderabad, Telangana
09.2010 - 06.2011

•Internal Management
•Client Management

•Sales and Marketing Operations

•Team Management
•Strategic Alliances
•Strategy and Consulting

•Commercial Evaluation

•Business Consulting

Channel Sales Manager

Exensys Software Solutions
Hyderabad, Telangana
04.2008 - 08.2010

Marketing, Branding and Promotions Manager

Blendz Hospitality Pvt Ltd
Hyderabad, TG
11.2006 - 11.2007

Business Development and Promotions Manager.

Club Mahindra
Hyderabad, TG
05.2005 - 10.2006

Process Associate

Deloitte
Hyderabad, TG
02.2003 - 03.2005

Education

Bachelor of Arts - Economics

SIES College Or Arts And Science
Mumbai
01.1999 - 01.2002

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Tabeer OsmaniMarketing,Events And Branding Director