A MARKETING AND EVENTS PROFESSIONAL WITH BEYOND A DECADE OF PRACTICAL EXPERIENCE IN MARKETING CAMPAIGNS, EVENTS, TRADITIONAL/CREATIVE MARKETING MODULES AND WITH MANAGEMENT PROFICIENCY IN BRAND ACTIVATIONS.
Communications expertise
•Lead the brand Heart Cup Coffee (HCC) as Director responsible for Marketing and Daily operations and directly responsible for the national recognition of the brand and overall success of the brand.
• Responsible for Revenue growth from a 65-70 lakh outlet to 1.2 Cr per month for Heart Cup Coffee, Jubilee Hills, Hyderabad.
• Set up of a 40,000 sft outlet of HCC from planning to launch and subsequent operations.
• Responsible of the growth of the outlet from 60 lakhs in month first to 1.29 cr outlet currently.
• New outlet activations for Xtreme Sports Bar(XSB),India's largest Sports Bar Chain.
• Executed the launch of the XSB sports bar in Raipur.
• Strategy building for the XSB franchisees and help the franchisees to develop the brand and assist in execution of operations.
•Project Manage event execution, programming, creation of event properties within budgets leading unto 90 performances in a month across 3 music venues .
•Liaison with artist agencies and manage inhouse artists, scout artists and program artist as per venue dynamics
•Create partnerships and annual budgets with brands to create revenue and marketing & event spend•Space selling for activations with various brands and consult on best possible brand engagements within the outlet
•Handle a team of Production,Marketing and Programming and ensure deliverables are met by each individual of the team.
•Business Head-Social Media Solutions/Events
•Initiate Social Media Marketing Solutions Sales.
•Event Planning and Execution
•Brand Activations
•Executed and Conceptualized Experiential Campaigns
•Artist Management
Business Head-Social Media Solutions/Events
•Social Media Marketing Solutions Sales.
•Client Mapping
•Solution Mapping
•Client Servicing
•Event Planning and Execution
•Internal Management
•Client Management
•Sales and Marketing Operations
•Team Management
•Strategic Alliances
•Strategy and Consulting
•Commercial Evaluation
•Business Consulting