Tabitha Durai

Dr Tabitha Durai has been teaching in the Department of Commerce, Madras Christian College since 2001. Having completed her PhD in 2009 from the University of Madras, she is actively involved in research. Her interests are in areas of Human Resource Management, Organizational Behavior and Marketing. Eight PhD research scholars and seven M.Phil. research scholars have successfully completed their research programs under her guideship. She is a reviewer in various indexed journals and a member of the Board of studies and examinations of premier institutes in the country.

· UGC NET, June 2006 ( Ref. No 3029/ NET-JUNE 2006)

· Qualification Approval No. ALL/MPV/LECT. Approval/MCC/2012/257, University of Madras,

· Diploma in Computerized Financial Accounting from LIBA Informatics Centre, LIBA, Loyola College, Chennai 34

· Facilitator Certification in HRD, College for Leadership and Human Resource Development, Mangalore

· Orientation Course, Academic Staff College, University of Madras (General) Batch 79 during 16.05.2007 – 12.06.2007

· Refresher Course, Academic Staff College, University of Madras, Commerce Batch 22 during 25.07.2012 – 14.08.2012

· Orientation Course, Academic Staff College, University of Madras, Batch 132 during 7.11.2017 – 4.12.2017

· Refresher Course, Academic Staff College, University of Madras, Commerce and Management Batch VII during 18.11.2020 – 1.12.2020

· Refresher Course, Academic Staff College, University of Madras, Commerce and Management Batch IX from 19.7.2022 to 1.8.2022

· Refresher Course, UGC MMTTC Madurai Kamaraj University, Commerce and Management from 15.11.2023 to 28.11.2023

Academic & Research Certifications

· Certified Publons Academy Peer Reviewer from 28th September 2020

Research Recognition

· No.D.2/M.PHIL/GUIDE/2014/1467 University of Madras

· No.D.2/Ph.D. GUIDE RECOGN/2-16/579 Ph.D.

· 8 Ph.D (Completed), 4 research scholars currently pursuing (July 2023)

· 7 MPhil Students Completed

Academic and Administrative Positions in Madras Christian College

• Dean, Research & Development, Madras Christian College (2022 – Current)
• Member Secretary, Institutional Ethics Committee, Madras Christian College (2023 – Current)
• Member, Research & Development Cell, University of Madras (2022 – Current)
• Editor, Into The Woods, Newsletter, Madras Christian College (2022 – Current)
• Associate Dean, Research & Development, Madras Christian College (2021 – 2022)
• Associate Coordinator, Social Ethics Program, Madras Christian College (2018 – 2022)
• President, Staff Study Circle, Madras Christian College ( 2020 – Current)
• Member, Examination Committee, Madras Christian College (2018 – 2021)
• Criterion Head, NAAC Committee, IQAC, Madras Christian College (2019 – Current)
• Academic and Administrative Audit Team Head, IQAC, Madras Christian College (2021 – 2022)
• Coordinator, Social Ethics, Value Education Programme, Madras Christian College ( 2019 – 2022)
• Staff Advisor , Department of Commerce, Madras Christian College
• Secretary, Staff wives and Women staff Association, Madras Christian College (2011 – 2013)
• Member, Academic Council, Madras Christian College
• Member, Admissions Committee, Department of Commerce, Madras Christian College
• Facilitator, E - Cell ( National Entrepreneurship Network), Madras Christian College
• Facilitator, Personality Development, Madras Christian College

·  Faculty Development Program on Faculty Excellence in Teaching and Scholarship (FETS) organized by All India Association for Christian Higher Education hosted by Madras Christian College on 23rd and 24th October 2023.

·  Inter religious Cooperation for Peace in 2021 – 2022 by Globethics.net

·  Religion, Conflict and Peace, December 2020, HavardX, Online Learning Initiative of Harvard University

·  Two Week FDP on Advanced concepts for Developing MOOCS organized by MHRD and Ramanujan College, University of Delhi, 2 -  18 July 2020

·  One Week FDP on Entrepreneurship, Incubation & Innovation organized by MHRD and Ramanujan College, University of Delhi, 23 – 29 June 2020

·  One Week FDP on Open source tools for Research organized by MHRD and Ramanujan College, University of Delhi, 8 – 14 June 2020

·  UGC sponsored Faculty Development workshop on Leadership & Emotional Intelligence organized by the Post graduate and research department of Commerce, Madras Christian College on 27th & 28th February 2012

·  FDP on Research Report Writing organized by Sai ram Institute of Management Studies on 10 March 2011

·  Entrepreneurship Educators Course  organized jointly by IIM Bangalore, Stanford University and National Entrepreneurship Network (NEN), Bangalore , 2008

• "The perception of employees on remote working and work outcomes during the COVID-19 pandemic." Int. J. Indian Culture and Business Management 30.4 (2023): 457.
• “Influence of AI-enabled digital payment systems on mental accounting among Gen-Z” published in “Journal of Development Economics and Management Research Studies (JDMS)”, A Peer Reviewed Open Access International Journal, ISSN 2582 5119 (Online), 11 (19), 94-102, January-March, 2024 Issue, Center for Development Economic Studies (CDES)
• “Application of Technology Acceptance Model(TAM) in Finch Mobile Applications for Banking” published in “FINTECH and CRYPTOCURRENCY” with Print ISBN: 9781119904816 and Online ISBN:9781119905028, published by Scrivener Publishing. https://doi.org/10.1002/9781119905028.ch15
• “Fostering Research Culture through Virtual community learning towards academic Development” in International Journal for academic development. DOI: 10.1080/1360144X.2022.2161213
• “Digital Transformation in Marketing: Understanding the role of Artificial Intelligence in Consumers Buying Decisions” in Journal of the Oriental Institute, Vol 71, Oriental Institute, The Maharaja Sayajirao University of Baroda, Vadodara, ISSN 0030 – 5324, UGC CARE
• “Educational disruption: Impact of COVID-19 on students from the Northeast states of India” published in "Children and Youth Services Review" on January 2021, Volume:120, Page:105769. Impact factor- 1.521, ISSN - 0190-7409, (Web of Science).
• “Product Proliferation: A contemporary dilemma in Consumer’s Buying Decision” Published in Sambodhi, Vol:44 No.1(XXII) January-March (2021), Page-151-156, ISSN – 2249-6661, UGC CARE Journal.
• Predictive analytics: Shaping the next generation of retail experience Sambodhi journal, Volume 44, No.1 (XXII) January - March 2021, ISSN 2249-6661, Impact factor : 5.80 (UGC CARE Journal)
• Cynicism: Influence on the Work Performance of an Employee in Strad Research, Vol 7 – Issue 8 – 2020. ISSN 0039 – 2049, Impact factor 6.1 doi.org/10.37896/sr7.8/079
• Cyber Banking: Constituent of the Developing Market Economy in International Journal of Future Generation Communication and Networking, Vol 13 No 3 (2020), ISSN 2233 – 7857, SERSC Publishers
• Artificial Intelligence: An innovative notion towards the advancement of technology in Parishodh Journal in Volume IX, Issue III, Pages 291 – 298, March-2020. ISSN 2347 – 6648 (UGC Care List 1) Impact factor 6.3
• Electronic Word-of-Mouth- It's Influence on Retail Customers in Parishodh Journal in Volume IX, Issue III, Pages 110 - 116, March-2020. ISSN 2347 – 6648, DOI:09.0014.PARISHODH.2020.V9I3.0086781.56907 (UGC Care List 1), Impact factor 6.3
• Role of Artificial Intelligence in Digital Marketing in The International journal of analytical and experimental modal analysis published by Society for Experimental Mechanics, March 2020, Volume XII, Issue III, Pages 541 – 546, ISSN: 0886-9367 DOI: 18.0002.IJAEMA.2020.V1213.200001.0156082 Impact factor 6.3, UGC Group 2
• Role of influencer marketing on social media in TEST engineering and Management, February 2020, ISSN 0193-4120, UGC Group 2
• Role of Talent Management on the Work Commitment of employees in Studies in Indian Place Names, February 2020, Volume 40, Issue 23, Pages 243 - 250 published by National Press Associates, NewDelhi, ISSN No: 2394-3114 UGC Care List 1 Impact factor 6.3
• E-Retailing Websites: An influence on consumer buying decisions in A Journal of Composition theory February 2020, Volume XIII, Issue II, Pages 71 – 79, published by Association of Teachers of Advanced Composition, ISSN: 0731-6755, DOI 20.18001.AJCT.2020.V13I2.20.11906, UGC Care List 2 Impact factor 5.4
• Impact of social media marketing on buying behavior of consumers in Merx Mercis 2019 6th International conference on business research, Journal - Think India, Vol-22-Issue-10-November-2019, ISSN -0971 1260
• Reiterative Shopping Ritual: Building Brand Allegiance in Adalya Journals, Vol8, Issue 10, ISSN 1301 - 2746 , Impact factor 5.3 (UGC CARE)
• Digital Marketing: Constituents that Influence Visual Interactivity on Consumer Buying Behaviour in Forschung Publications, Chennai, September 2019, Page 98 -111, ISBN No 978-93-87865-15-0
• Store Atmospherics: An effort to influence impulse buying in brick-and-mortar stores in the International journal of sales & marketing management research and development, Volume 10, Issue 1, Jan 2020, ISSN(P) 2249-6939, ISSN (E): 2249-8044. Impact factor of 7.9084.
• Digital Finance and its impact on financial inclusion in Journal of emerging technologies and innovative research, January 2019, Volume 6, Issue 1, ISSN 2349-5162, UGC Journal Number 63975, Impact Factor 5.87
• “A Study on the components of Education system that influences the career decisions of Graduates” Published in International Journal of business intelligence & Innovations, Quarterly Issue, February 2019, ISSN 2348 - 4705
• Amplitude of Green Marketing: Leveraged by Consumer Imagery in International Journal of Multidisciplinary Research Academy, Vol. 9, Issue 2, February 2019, ISSN: 2249-2496. UGC approval no: 48887 impact factor: 6.96
• “Nostalgia in Advertising: An effort to influence consumers buying behavior” published in International Journal of Emerging technologies and Innovative Research, February 2019, ISSN 2349 – 5162, Impact Factor 5.87
• “Trends in Consumer Buying Behavior of Green Products” in Research Directions, March 2019, ISSN 2321-5488, Impact Factor 5.7
• Employee Attrition: Impact on Career Development of Employees in the Information Technology Sector in Think India Journal, Vichar Nyas foundation, Vol 22 No.4 October 2019 ISSN: 0971-1260 Impact Factor 6.2 (UGC Care)
• Contiguous Marketing: Intrusion of Privacy Published by Infokara Research Vol 8, Issue 11, ISSN 1021 – 9056 Impact factor 5.3 , (UGC CARE)
• Impact of Social Media Marketing on Buying behavior of consumers in Think India Journal, Vol 22 No.10, November 2019 ISSN 0971-1260 (UGC CARE)
• Impact of Social Media Marketing on Buying Behavior of Consumers in Sixth International Conference on Business Research organized by SRM College, Kattangalathur on 17 December 2019 and published in Think India Journal, Vol 22 Issue 10, December 2019, ISSN 0971 – 1260 (UGC CARE)
• Amplitude of Green Marketing: Leveraged by Consumer Imagery in International Journal of Multidisciplinary Research Academy, Vol. 9, Issue 2, February 2019, ISSN: 2249-2496. UGC approval no: 48887 impact factor: 6.96
• “Trends in Consumer Buying Behavior of Green Products” in Research Directions, March 2019, ISSN 2321-5488, Impact Factor 5.7
• “Human Centric Design Thinking to boost Employee Experience in Lean Start-ups “in Journal of Emerging Technologies and Innovative Research, December 2018, Vol. 5, Issue 12, Pg. No. 575-588, ISSN 2349-5162, UGC Journal Number 63975, Impact Factor 5.87
• “Zombie Consumerism: Finest or Least crony with Ingenious Craftsman in International Journal of Research and Analytical Review, August 2018, Vol. 5, Issue 3, Impact Factor 5.75, E ISSN 2348-1296, Print ISSN 2349-5138, UGC Journal Number 43602
• “Employee Engagement: Drivers to boost employees in the Private sector” published in Emperor International Journal of Finance and Management Research, March 2018, Special Issue IV, Volume IV, ISSN 2395-5929, UGC Journal Number 45308, Impact factor 1.14, Mayas Publication
• “Acculturation: Redefining Organizational Culture” published in Emperor International Journal of Finance and Management Research, March 2018, Special Issue IV, Volume IV, ISSN 2395-5929, UGC Journal Number 45308, Impact factor 1.14, Mayas Publication
• “Employee Experience and its influence on Employee engagement – with reference to Innovative tech companies in Chennai in Shanlax International Journal of Management, March 2018 Special issue 4, Volume 5, ISSN 2321-4643, Impact factor 2.082, UGC Journal Number 44278
• “Challenges encountered by HR Professionals in Corporate Companies” published in Shanlax International Journal of Management, March 2018 Special issue 4, Volume 5, ISSN 2321-4643, Impact factor 2.082, UGC Journal Number 44278
• Internet of things: Influencing the Neoteric Commerce in International Journal of Research in Economics and Social Science, Eurasia Publication, Vol. 8, Issue 2, February 2018, ISSN 2249-7382, Impact Factor 6.939
• The Role of Digital Innovation in Cashless Economy in International Conference organised in International Journal of Multidisciplinary Research, UGC No. 4899, Vol. 5, February 2018, ISSN 2349 8684. Impact Factor 3.487
• “The impact of Demonetization on Common man” in International conference on Social Innovation and Social Responsibility – A key to sustainable development and solutions Published in Shanlax international journals, Vol5 Special issue 1, January 2018 ISSN 2321-4643 and UGC approved number 442785
• “A study on the effect of Electronic customer relationship management (E-CRM) on customer satisfaction of Ecommerce websites in Journal of Marketing Strategy, Issue 3, Vol. 5, December 2017, ISSN 2347-3770, UGC journal number 44200, Impact factor 4.73
• “Constituents of Advertisement that manipulate consumer buying decisions” in International Journal of Innovative Research in Science, Engineering and Technology, Vol. 6, Issue 9, September 2017. Impact factor 6.209, ISSN 2319-8753
• “Innovative Practices of South Indian Tea Producing states to stay globally competitive” in Prism of Possibilities – Business opportunities and challenges in the global era in Journal of Management and Science ISSN 2249-1260
• “ A study on factors contributing to employee attrition in the Information Technology sector in Chennai “ in International Journal of Management and Social Science Research Review, Vol 1 Issue No 3 Jan 2017, Impact factor 3.996 ISSN 2349-6738
• “Role of Niche Marketing with reference to Pay per click Advertisement” in Madras Christian College, B.Voc (Retail Management and Information Technology). ISBN 978-93-81899 - 66-3
• A study on Conspicuous consumption among salaried Individuals in Retailing – Trends in the New Millenium, MJP Publishers, February 2015, Pages 443 – 450, ISBN 978-81-8094-165-8
• Impact of Digital Marketing on the growth of consumerism in Madras University Journal of Business and Finance, Vol3 No.2 July 2015, ISSN 2320 -5857
• FDI in SEZ at National Conference on the Impact of Foreign Direct Investment on Indian Economy in Loyola College ( Autonomous) Department of Commerce, Shift II Page 138, ISBN 978-81-7446-843-7
• Special Economic Zones and Human Development at National Seminar on India 2020 in Women’s Christian College, Pages 232 - 237 , ISBN 978-93-80697-13-0
• “Creativity as a career Anchor” at National conference on Sustaining growth in the era of global recovery in Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering college, on 26th and 27th August 2011 Pages 150 – 153 ISBN 978-93-80530-39-0

·  “Generative AI in Higher Education: Unravelling Learning Outcomes Across Cognitive, Affective, and Psychomotor Domains” presented at the International Conference on “Emerging Trends in AI for Industry & Education: Opportunities & Challenges” organised by Xavier Institute of Management & Entrepreneurship, Bangalore on the 22nd and 23th of February, 2024.

·  “Exploring the impact of Influencer Marketing on the Consumers' Purchase Intention of Millennials and Gen Z” presented at the International Conference on “Emerging Trends and Technological Innovations in Commerce and Management (IC-ETTICOM 2024)” organised by the Alpha Arts and Science College, Porur, Chennai on 24th January 2024.  [Awarded as Best Paper].

·  “Adoption of AI Applications in Online Shopping Through Planned Behaviour of Consumers” presented at SIMS 14th Annual International Research Conference in Securing the Future through Sustainability, Health, Education and Technology organized by Symbiosis Institute of Management Studies, Pune from 13th to 15th December 2023.

·  “Organizational Efficiency and Employee’s perspective based on the Scientific Management Theory” presented at the 4th International Conference On Transforming Business Practices in Changing Global Economy: Strategies for Business Resilience organized by School of Management and Commerce, ITM University, Gwalior on 13th & 14th October, 2023.

·  “The Impact of Workplace Diversity Management on Organizational Excellence in the IT Sector” at “International Conference on Inspiring an Inclusive Future, Development for All, the trust of all in Business Perspective” organized by PG & Research Department of Commerce , College of Science and Humanities, SRM Institute of Science and Technology (Ramapuram Campus), Chennai, on 10th October 2023

·  “Wearable Devices: Application of Acceptance Model among Non-Users of Technology'' presented at the International Conference on “Panoramic Advancements in Business Paradigm: A Holistic Perspective (ICPABP’23)”  organized by the Department of Management and IQAC, Patrician College of Arts and Science, Chennai on  22nd September 2023. [Awarded as Best Paper].

·  “The Impact of AI enabled Chatbots on Affective Trust of Customers in Online Retail” at the “International Conference on Panoramic Advancements in Business Paradigm: A Holistic Perspective (ICPABP’23)”  organized by the Department of Management and IQAC, Patrician College of Arts and Science, Chennai on  22nd September 2023.

·  “Influence of AI-enabled digital payment systems on mental accounting among Gen-Z” presented at “9th international conference - AI-The inevitable strategic gamechanger in Business” organised by the Departments of Accounting & Finance and Bank Management, Ramakrishna Mission Vivekananda College, Chennai, on 17th August 2023

·  Impact of Organizational Climate on Organizational Citizenship at the International Conference on Shared value creation in the context of sustainability Strategies, challenges and opportunities", organized by department of commerce, Christ (deemed-to-be university) in collaboration with on 09 and 10 march 2023

·  Digital Transformation in Marketing: Understanding the role of Artificial Intelligence in Consumer’s buying Decisions in the International Conference on Innovative Business practices of E commerce in the contemporary world 4.0 organized by Department of Commerce (Honors), Loyola College, Chennai on 4th and 5th February 2022.

·  The Impact of Organizational Climate on Organizational Citizenship behavior” in the International conference on Sustaining a competitive edge in the changing global scenario at Christ University, bangalore on 10th March 2023.

·  ESAF Small Finance Bank – A study on the Benefit Indicators of Micro banking among the rural women in Kerala in the International Conference on Changing Paradigms in Management and Social Sciences: A Global Perspective organized by Amity Business School, Ranchi from 26 August 2021 to 27th August 2021.

·  HR analytics: Perception of HR personnel on the application of data analytics in human resource management in International conference on Emerging trends and practices of business leadership in the digital era on 6 March 2020, organized by Department of management studies, University of madras, Chennai

·  Artificial Intelligence: An innovative notion towards the advancement of technology at International conference on Innovations and Challenges in global business on 3 March 2020, organized by The new college, Chennai

·  Heuristic evaluation: Identifying usability problems in e-commerce websites at International conference on innovations in physical sciences, information technology and social sciences (IC-IPIS2020) on 14th and 15th February 2020, organized by Sri vidya mandir arts and science college, Krishnagiri

·  Impact of Social Media Marketing on Buying Behavior of Consumers in Sixth International Conference on Business Research organised by SRM College, Kattangalathur on 17 December 2019 and published in Think India Journal, Vol 22 Issue 10, December 2019, ISSN 0971 – 1260  (UGC CARE)

·  Contiguous Marketing: Intrusion of Privacy in International Conference on Digital Transformation for Sustainable Development organized by Women's Christian College on 10th November 2019.  Published by Infokara Research Vol 8, Issue 11, ISSN 1021 – 9056  Impact factor 5.3 , UGC CARE Journal

·  Digital Marketing: Constituents that Influence Visual Interactivity on Consumer Buying Behavior in International Conference on 24th and 25th September 2019,  organized by Alagappa University , Karaikudi - 630 003, TamilNadu.

·  Reiterative Shopping Ritual: Building Brand Allegiance in National Conference on Emerging Issues on the Road Map for a 5 trillion economy in India organized by VELS College of Arts & Science held on 17th October 2019 by Adalya Journals, Vol8, Issue 10, ISSN , Impact factor 5.3, UGC CARE

·  Verdant Hoard Dispensation: Customer’s Cognizance & Consciousness in International Conference on Contemporary Praxis in  Academics & Research: A Business Perspective organized by Asan Memorial College of Arts & Science on 12thOctober 2019 by VR1 Publications.  ISBN 978-81-942094-1-6.

·  Store Atmospherics: An effort to influence impulse buying in brick and mortar stores in an International Conference on "Transformation in Industry in an Era of Digitalization: Challenges and Opportunities", conducted by the PG & Research Department of Commerce, Guru Nanak College on 28th September 2019, published in the international journal of sales & marketing management research and development, Volume 10, Issue 1, Jan 2020, ISSN(P) 2249-6939, ISSN (E): 2249-8044.Impact factor of 7.9084.

·  Digital marketing: Constituents that Influence Visual Interactivity on Constituents on Consumer Buying Behavior’ at International conference on Digital banking for sustainable development organized by the Department of Banking Management, Alagappa University, karaikudi on 24th and 25th September 2019. ISBN 978-93-87865-15-0.

·  Employee Attrition: Impact on Career Development of Employees in the Information Technology Sector in International Conference on Digital Anthropology- The Contemporary Managerial Perspective, Trends and Challenges organized by Saveetha Engineering College, Department of Management studies on 20th & 21th September 2019 published by Think India Journal, Vichar Nyas foundation ISSN: 0971-1260  Impact Factor 6.2 (UGC Care List)

·  “Components of Visual Interactivity on Consumer Responses in Digital Marketing” at International Conference on Contemporary Practices in Technology and Business organized by Department of Management Studies, PSNA College of Engineering and Technology, Dindugal on 12 April 2019.

·  “ Nostalgia in Advertising:  An effort to influence consumers buying behavior” in Conference Organized by Department of Business Administration, Loyola College, Chennai on 21 February 2019 and published in International Journal of Emerging technologies and Innovative Research, ISSN 2349 – 5162, Impact Factor 5.87

·  “ A Study on the components of Education system that influences the career decisions of Graduates”  in International Conference on Indian Education system in 2020 on 16 February 2019 organized by Thiruthangal Nadar College and Published in International Journal of business intelligence & Innovations, Quarterly Issue, February 2019, ISSN 2348 - 4705

·  “Digital Finance and its impact on Financial Inclusion” on 30 & 31st January 2019 at International Conference on Social Equity: A catalyst to inclusive growth and sustainability organized by Department of Banking & Insurance Management, Ethiraj College for women in Journal of emerging technologies and innovative research, ISSN 2349-5162 UGC Journal Number 63975, Impact Factor 5.87

·  “ Employee Experience and its influence on Employee engagement – with reference to Innovative tech companies in Chennai at the International conference on Emerging trends in Management on Business Transformation: Opportunities and Challenges ahead organized by Vel Tech Rangarajan Dr. Sakunthala R & D Institute of Science and Technology on 28 March  2018 and published in Shanlax International Journal of Management, March 2018 Special issue 4, Volume 5, ISSN 2321-4643, Impact factor 2.082, UGC Journal Number 44278

·  “Challenges encountered by HR Professionals in Corporate Companies” at the international conference on Emerging trends in Management on Business Transformation: Opportunities and Challenges ahead organized by Vel Tech Rangarajan Dr. Sakunthala R & D Institute of Science and Technology on 28 March 2018 and published in Shanlax International Journal of Management, March 2018 Special issue 4, Volume 5, ISSN 2321-4643, Impact factor 2.082, UGC Journal Number 44278

·  “Acculturation: Redefining Organizational Culture” at international conference on Envisioning Management Trends organized by SRM Institute of Science and Technology on 14 March 2018 and published in Emperor International Journal of Finance and Management Research, March 2018, Special Issue IV, Volume IV, ISSN 2395-5929, UGC Journal Number 45308, Impact factor 1.14, Mayas Publication

·  “Employee Engagement: Drivers to boost employees in the Private sector” at international conference on Envisioning Management Trends organized by SRM Institute of Science and Technology on 14 March 2018 and published in Emperor International Journal of Finance and Management Research, March 2018, Special Issue IV, Volume IV, ISSN 2395-5929, UGC Journal Number 45308, Impact factor 1.14, Mayas Publication

·  “The impact of Job insecurity among working women” in international conference on emerging trends in the domain of business Analytics organized by Thiruthangal Nadar College on 10 March 2018. International Journal of business and Innovation, Volume 1 ISSN 23484705

·  The Role of Digital Innovation in Cashless Economy in International Conference organized by Shasun Jain School of Commerce and Management on 17 February 2018 in International Journal of Multidisciplinary Research, UGC No. 4899, Vol. 5, ISSN 2349 8684.  Impact Factor 3.487

·  “Impact of Goods and services taxes on consumption pattern of salaried Individuals” in international conference on Current Strategies and Innovative Practices of Business and Banks in the Digital Epoch organized by St. Josephs College of Arts and Science, Cuddalore on 17 February 2018

·  “Human Centric design thinking to Boost Employee experience in Lean startups – An empirical Study in the international conference on Sustaining a competitive edge in the changing global scenario: Challenges, Practices and Innovations organized by CHRIST (Deemed to be university) and Institute of Management accountants, USA on 6,7 February 2018

·  “ The impact of Demonetization on Common man” in International conference on Social Innovation and Social Responsibility – A key to sustainable development and solutions in Ethiraj College for women held on 24th and 25th January 2018 and Published in Shanlax international journals, Vol. 5 Special issue 1, January 2018 ISSN 2321-4643 and UGC approved number 442785

·  “A study on the factors influencing Ecommerce in online Marketing environment with reference to Kanchipuram District in International Conference on Managing the metamorphosis of make in India in the global era – Roadmap and challenges Ahead organized by Saveetha Engineering college on 21st and 22nd December 2017, ISSN 2395-5929 Mayas Publication

·  “The Role of Financial Innovation in the growth of Banking sector” in international conference on Building a digital nation: Problems & Prospects organized by Department of Accounting & Finance, Ramakrishna Mission Vivekananda College on 21st February 2017. ISBN 978-81-8209-495-6

·  “Innovative Practices of South Indian Tea Producing states to stay globally competitive” at International Conference organized by Loyola College, PG and Research Department of Commerce, Prism of Possibilities – Business opportunities and challenges in the global era on 19th & 20th January 2017 in Journal of Management and Science  ISSN 2249-1260 (Awarded second Best paper)

·  “The Role of Financial Innovation in the growth of Banking sector” in international conference on Building a digital nation: Problems & Prospects organized by Department of Accounting & Finance, Ramakrishna Mission Vivekananda College on 21st February 2017. ISBN 978-81-8209-495-6

·  “Conspicuous Consumption” at International Conference on Trends in Retailing and Branding organized by Department of Commerce, University of Madras on 19th and 20th February 2015

·  “ Career Anchors in the ITES Sector” International conference on Innovation, creativity and change on 27th May 2011 at Delhi Business School, Delhi

·  National Conferences:

·  Breaking the Glass Ceiling:  Career Development among women in Aizawl City” in National Conference in Loyola College on shared value creation in the context of sustainability – strategies and opportunities on 23 March 2023.

·  The impact of Employees Prosocial Behavior on Organizational Commitment in the health sector in National Conference in Loyola College on shared value creation in the context of sustainability – strategies and opportunities on 23 March 2023. (Best Paper Award)

·  Accessible Marketing: Darkening the Acceptable Marketing At National Conference on Digital Economy and Green Management: Role of Banks Payment gateways and Consumers organized by Guru Nanak College, Velachery in Shanlax International Journal of Management, Vol. 5, Issue 2, February 2018, ISSN 2321-4643 and impact factor 2.082 UGC Journal Number 44278

·  “Barriers faced by the Tea Estates in the South Zone in implementing sustainable environmental measures” in the National Seminar on MSME Challenges and Opportunities held at Meenakshi college for Women, Department of Commerce, Chennai 24 on 10 & 11 February 2017

·  “Tax literacy of the Salaried working class in the Indian Population Median – An empirical Study “ in the National seminar on Direct and Indirect Tax Laws held at Meenakshi college for Women, Department of Commerce (Corporate Secretary ship) Chennai 24 on 7 & 8 th February 2017 (Awarded Best Paper with cash prize of Rs. 15,000)

·  “A study on the role of Employee Motivation in Organizational Effectiveness (With Reference to MNC ‘s in Chennai) at 9th All India Conference of Scott Research Forum, Scott Christian College, Nagercoil on 10th February 2017.  ISBN 978-93-83006-85-4

·  “A study on factors contributing to employee attrition in the Information Technology sector in Chennai “at ICSSR Sponsored National Conference on Strategic Human Resource Practices held on 16th February 2017 at Loyola College, Chennai 34 in International Journal of Management and Social Science Research Review, Vol. 1 Issue No. 3 Jan 2017, Impact factor 3.996 ISSN 2349-6738

·  “A study on the role of technology in influencing consumer buying behavior towards retail outlets (with reference to supermarkets in Chennai) in National Conference on Digital India – Milestones and Challenges organized by KCS Kasi Nadar College of Arts and Science on 6Th October 2016 ISBN 978-9-385-68237-7

• “Role of Niche Marketing with reference to Pay per click advertisement” in the National conference held on 18th and 19thFebruary 2016 at Madras Christian College, B.Voc ( Retail management and Information Technology)
• “ Balancing Work life” in the National Seminar on Emotional Intelligence and Organisational Development – an interdisciplinary approach at Periyar University, Salem on 28th March 2011
• “ Role of Career Anchors in Career Development” at the National level conference on Opportunities and challenges in the current Global Business Scenario on 22 March 2011 at Rajalakshimi Engineering College, Thandalam
• “Creativity as a career Anchor” at National conference on Sustaining growth in the era of global recovery in Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering college, on 26th and 27th August 2011
• Special Economic Zones and Human Development at National Seminar on India 2020 in Women’s Christian College on 17thand 18th September 2010
• FDI in SEZ at National Conference on the Impact of Foreign Direct Investment on Indian Economy in Loyola College ( Autonomous) Department of Commerce, Shift II on 10th and 11th February 2010
• “Experiential Learning “at NAAC sponsored National conference on Quality Management in Higher Education in NES Ratnam College of Arts, Science & Commerce on 23rd and 24th January 2009
• “The Role of WTO” in a National Seminar on Customer Relationship Management organized by Auxilium College, Vellore on 24th August 2005

·  “Literature Review” in a One Week Online Faculty Development Programme on “ First Principles of Scholarly Writing in Drafting Manuscripts”  for college faculty organized by St. Christopher’s College of Education, Chennai from 10th August 2020 to 17th August 2020 under UGC – PARAMARSH Scheme.

·  Reinventing Research - A personal Perspective at MCC Research Colloquium, Madras Christian College on 11th May 2021

·  Pitfalls and Pathways in Research: A guided Workshop organized by MCC Research Colloquium, Deanery R & D and Centre for Teaching and Learning from 21st – 25th June 2021

·  Peer Review in workshop for faculty organized by Department of Commerce, SSS Jain College on 13th September 2021

·  Introduction to Research for Predoctoral Candidates of Martin Luther Christian University at Christian Institute of Management on 26 October 2021

·  Publish & Flourish organized by IQAC and MCC Research Colloquium, Madras Christian College on 19th and 20thNovember 2021

·  Business Innovative Practices - Digital Marketing organized by Department of Commerce, SA College of Arts and Science on 19th November 2021

·  Publishing Articles in Journals Indexed Globally on 20th January 2022 at workshop for faculty organized by Loyola College

·  “Scientific Writing” in the Workshop on “Nuances of Research Methodology” organized by MCC Research

·  Colloquium, Madras Christian College, Chennai from 30th – 30st May 2022.

·  “Scaffolding in Manuscript Writing” on 16th July 2022 at MCC Research Colloquium

·  “ Basics of Manuscript Writing”  in the Faculty Development Program on Research Methodology jointly organized by Madras Christian College Chennai and Valluvar College of Science & Management, Karur from 13th to 14th July 2022.

·  Manuscript Writing on 15th July 2022 at online Faculty Development Program on Nuances of Scientific Writing and Publishing organized by All India Association for Christian Higher Education in India and Madras Christian College

·  “Art of Manuscript Writing on 15th September 2022 at online Capacity Building Workshop on Manuscript Writing and Publishing organized by Deanery Research & Development, Madras Christian College

·  Chair Person for Technical Session in International Conference on Celerity in Commerce, Business Management and Humanities towards Sustainable Development organized by SDNB Vaishnav College for Women on 30th September 2022

·  “Scientific Writing for Publishing” on 28th September 2022 in an FDP series on Journal Writing organized by IQAC in collaboration with London Business University, Singapore in SSS Shasun Jain College for Women.

·  “Designing a Research Questionnaire” on 14th November 2022 in Research Series organized by Department of Communication, Madras Christian College.

·  “Holistic Education through Gender Inclusiveness on 18th November 2022 at Refresher Course on Life sciences and Gender Studies organized by UGC HRDC Sri Venkateswara University, Tirupati.

·  “Drafting a Manuscript” on 10th January 2023 at Five Day Virtual capacity Building workshop on Research Publications in Service Learning Programs organized by Maris Stella College, Vijayawada

·  “Business Process Reengineering in the modern era - Biz Prime on 28th February 2023 by Department of Commerce Shift II, Loyola College

·  “Questionnaire Designing” on 1st March 2023 at Online Capacity Building Workshop on Effective Research Methodology and Publication Strategies organized by All India Association for Christian Higher Education in India and Madras Christian College

·  Chairperson for International Conference on Sustainability of Business at the inflection point in the Present scenario organized by the Departments of Accounting and Finance and Bank Management at Ramakrishna Mission Vivekananda College, Chennai on 24th March 2023.

·  “Questionnaires and manuscripts for Service-Learning Programs” at Two day Capacity Building workshop for Faculty on Research Methodology and Manuscript Writing on Service Learning Programs organized by Maris Stella College, Vijayawada and sponsored by the United Board on 25th April 2023

·  Research Methodology and Research Writing at Three-day International Virtual Workshop organized by Lavender Literary Club, India and Malaysian Industrial Relations and Human Resources Association, Malaysia on 23rd June 2023.

·  “Selective Reporting and Misrepresentation of Data” at the Research and Publication Course conducted by Deanery Research & Development, Madras Christian College on 25th July 2023.

·  “Promoting Institutional Collaboration among AIACHE Colleges” on 26th August 2023 at the Academic Renewal Program organized by All India Association for Christian Higher Education at Port Blair, Andamans.

·  “Introduction to Christian Management Research” at Workshop for PHD Doctoral Students of Martin Luther Christian University organized by Christian Institute of Management on 17th October 2023.

·  “Research Gap and Manuscript Writing” organized by International Network for Christian Higher Education on 28th, 29thand 30th September 2023 at three day Faculty Development Program on Nuances of Scientific Writing and Publishing in CSI College of Engineering, Ketti.

·  “ Research and Development“ at the NEP orientation and sensitization program on 16th December 2023 at Sri Venkateshwara University, Tirupati

·  “Research Integrity and Journal Publications” in a training program conducted by SDNB College for Women on 10th January 2024

·  “ Research Output and Dissemination“ at the NEP orientation and sensitization program on 27th January 2024 at Sri Venkateshwara University, Tirupati

·  “ The HyFlex Revolution – Teaching in a Digital Age” on 14th February 2024 at Edusem-24 organized by GIS Air Force Station, Tambaram

·  “Breaking Stereotypes” on 16th February 2024 at CSI Ewart College for Women

·  “Scientific Writing” at the Two – Day workshop on Introduction to Academic Writing and Publishing Phase II organized by Indian Maritime University on 21st and 22nd March 2024 at Dakshinchitra Heritage Museum, Muttukadu, Chennai.

·  “Skill Development – Empowering the future through NEP 2020” at NEP orientation and Sensitization Program on 25th April 2024 at Sri Venkateshwara University, Tirupati

·  “Research Output and Dissemination – an NEP Focus” at NEP orientation and Sensitization Program on 26th April 2024 at Sri Venkateshwara University, Tirupati

·  Online Faculty Development Program on Nuances of Scientific Writing from 11th July 2022 to 19th July 2022 for members of All India Association for Christian Higher Education in collaboration with Madras Christian College

·  Online Capacity Building Workshop on Manuscript Writing and Publishing from 12th to 16th September 2022 organized by Deanery Research & Development, Madras Christian College

·  Workshop on Proposal Writing on 27th September 2022 organized by Deanery Research & Development, Madras Christian College

·  Workshop Liaison for UGC HRDC, Sri Venkateshwara University, Tirupati on 28th September 2022

·  Online Capacity Building program on Effective Research Methodology and Publication Strategies jointly with All India Association for Christian Higher Education in Collaboration with madras Christian College from 27th February 2023 to 3 March 2023

·  Interdisciplinary Conclave on Century for Health: From Discovery to Policy on 17th March 2023

·  Three-day Faculty Development Program on Nuances of Scientific Writing and Publishing organized by International Network for Christian Higher Education on 28th, 29th and 30th September 2023 at

in CSI College of Engineering, Ketti.

·  Administrative Staff Development Program on Enhancing Professional Skills for Institutional Excellence on 2 December 2023 organized by All India Association for Christian Higher Education.

·  Global Engagement with Dr Mohan Balasubramanian, University of Warwick, UK on Facilitating Higher Education Abroad for students and research scholars on 9th January 2024 in Madras Christian College.

·  Workshop on the Nuances of Publishing Academic Books in Madras Christian College on 7th February 2024

·  MG Kini Endowment Lecture on Designing and Implementing Service Learning Programs for sustainable community engagement on 4th March 2024 by Dr Brian Mac Harg, Appalachian State University.

·  “Book Publication Drive on Sustainable Development Goals” in March 2024 in Madras Christian College

Book Editor

·  Editor of “Peace, Justice & Strong Institutions – SDG 16” ISBN 979 – 889322757 - 4

·  Editor of “Proceedings of the Interdisciplinary Conclave” ISBN 978-81-957251-0-6

·  Editor of “ Beyond Covid 19:  Disruptive Business Perspectives and Practices”  ISBN 979 – 889067047-2

Chapters in Books

·  “Interwoven Threads:  The tapestry of SDG 16”. Published in Peace, Justice and Strong Institutions – SDG 16 as a publication of the MCC Deanery Research & Development in March 2024.  ISBN 979 – 889322757 - 4

·  “ Application of Technology Acceptance Model (TAM) in Fintech Mobile Applications for Banking” published in Fintech and Cryptocurrency with Print ISBN 9871119904816 and online ISBN 9781119905028 published by Scrivener Publishing, Wiley.  https://doi.org/10.1002/9781119905028.ch15

·  “Interdisciplinary research in Healthcare:  The future of pharma and healthcare Inc” in “Recent advances in Healthcare Research” published by Deanery – Research & Development, Madras Christian College.  ISBN 978-81-957251-0-6

·  Study material on “Basic of Marketing” for Christian Institute of Management, Department of Management Studies August 2008 ISBN 81-901879-5-3

·  Study material on “Human Resources” for Christian Institute of Management, Department of Management Studies January 2009 ISBN 81-901879-5-3