TAHA HOLAWALA
Salesforce Developer
Berlin
Summary
With 9 years of extensive experience as a Salesforce Developer/Consultant, specialization lies in crafting intricate business processes and tailored solutions on the Salesforce platform. Demonstrating a knack for solving complex problems, challenges are approached with an analytical mindset and unwavering drive. Commitment to meeting demanding development objectives within tight schedules ensures consistent delivery of flawless code to exceed expectations.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
12
12
Certifications
Work History
Senior Salesforce Developer
Leaseplan
09.2021 - Current
- Ensured seamless integration between Salesforce and external systems using APIs and middleware tools, created dynamic mapping between EDM fields and Salesforce fields with the help of custom metadata.
- Design/Implementation Inbound/Outbound Integration frameworks
- Maximised system capacity by identifying bottlenecks in existing codebase and devising strategic optimisation plans, thus bringing down API calls TAT. E.g, Custom Lead Convert API call time was brought down from 30s to 5s with the help platform events and asynchronous apex.
- Complex de-duplication logic to identify duplicate Accounts and Contacts, hence improving the data quality.
- Championed best practices in software development, fostering an environment of continuous improvement among team members.
- Optimised system performance through regular code reviews and refactoring inefficient components.
- Coordinated deployments of new software, feature updates and fixes with the help of Copado.
- Developed reusable Lightning Components to render Pega screen within Salesforce to start onboarding case in Pega.
- Implementing Salesforce shield for platform encryption
Senior Salesforce Developer
Imperial Group
- .Designed, implemented, and maintained RECS, a streamlined accounting product available on the AppExchange platform.
- Customized the RECS App to meet the specific needs of sister companies, ensuring seamless integration and functionality across all entities.
- Development of the unpublished managed packages for internal HR App and a metals ERP system.
- Extensive use of LWCs to capture display transactions, payments, receipts, ledger related information, and generating financial reports.
Technical Consultant
Salesforce.com
11.2018 - 08.2021
- Implementing the Trigger framework inspired from financial force FFLIB library to enhance Salesforce functionality.
- Integrating with a third-party subscription system using REST APIs for seamless data exchange.
- Designing and developing integration patterns for efficient data synchronisation.
- Implementing dynamic PDF generation using PDF Butler to generated Invoices and credit note, thus enhancing document management.
- Designing and implementing a data migration plan utilising Talend/Data Loader for efficient data transfer.
Salesforce Developer
Delivery Hero AG
09.2017 - 11.2018
- Enhanced user experience by designing and implementing custom Salesforce solutions.
- Created a chatbot utilizing Prechat APIs, Vue.js, and REST APIs to dynamically fetch runtime data based on chat details from the order management service.
- Revamped and optimized the core custom CPQ implementation using Vue.js, Visualforce pages, SLDS, and Apex to enhance flexibility and efficiency for the sales team.
- Established a new trigger framework for key objects such as accounts, opportunities, and cases, leveraging interfaces to enhance system efficiency.
- Designed and implemented a custom attachment migration utility in Java and Talend (ETL tool) to seamlessly migrate Salesforce attachments between organizations.
- Contributed to the implementation of CI/CD processes using Jenkins, GitHub, and Ant Migration, streamlining development and deployment workflows.
- Developed a versatile integration framework utilizing platform events and custom Salesforce REST APIs to facilitate seamless communication with various external systems.
- Orchestrated the transformation and migration of data between legacy and new Salesforce orgs utilizing Talend, an ETL tool, ensuring smooth transition and data integrity.
Senior Software Engineer
Persistent Systems Limited
08.2014 - 07.2017
- Developed intricate forms and components to facilitate the creation of Two Wheeler loans and conduct diverse loan-related calculations.
- Integrated with a Deduplication engine to enhance data accuracy and eliminate duplicate records with the help integration with a third party tool Posidex.
- Implemented application scoring functionality to assess the eligibility of loan applicants.
- Designed and implemented fraud scoring functionality to detect and prevent fraudulent activities.
- Established dynamic creation and assignment of verifications to streamline the loan approval process.
- Integrated with various SMS and Email vendors to enable automated communication with customers.
- Implemented an Underwriting process flow to assess loan applications and make informed decisions.
- Created a versatile component to efficiently move cases through different stages of processing.
- Integrated with IBB (Indian Blue Books) to retrieve valuation amounts for vehicles.
- Integrated with Vahan Site to retrieve car ownership details for validation and verification purposes.
- Delivered exceptional client support by promptly addressing concerns and implementing requested changes or enhancements to software solutions.
- Integrated cutting-edge technologies into existing systems for enhanced functionality and user satisfaction.
Education
Bachelor of Technology - Computer Science
Government College of Engineering, Amravati
Amravati, India 08.2010 - 04.2014
Skills
ApexLightning Web ComponentsLightning Aura ComponentsVisualforce PagesSFDXTriggers
Process Builder, Flows, Workflows
Approval ProcessSharing and Security settingsBatches, Schedulers, Future Jobs, Queueable Apex
Apex Data LoaderSalesforce Experience cloudApex Web servicesRest APISoap APIMetadata API StreamingPlatform EventsLightning SLDSManaged PackagesSales CloudService CloudFront EndHTMLCSSJavascriptVuejsLWCGithubGitlabJenkinsSFDXVS CodeIntellijStoplightTalend3rd party appsDocusignDrawloopConga ComposerPDF ButlerCopado
Certification
Salesforce Certified Platform App Builder
Timeline
Senior Salesforce Developer
Leaseplan
09.2021 - Current
Technical Consultant
Salesforce.com
11.2018 - 08.2021
Salesforce Developer
Delivery Hero AG
09.2017 - 11.2018
Senior Software Engineer
Persistent Systems Limited
08.2014 - 07.2017
Bachelor of Technology - Computer Science
Government College of Engineering, Amravati
08.2010 - 04.2014
Senior Salesforce Developer
Imperial Group