Taher Framewala
Category Head @ TataCLiQ
Mumbai,MH
Summary
-Seasoned eCommerce professional with >10+ years of experience in the e-commerce Industry.
- P&L, Category Management, Buying, Planning, Merchandising and Operational roles.
- Currently, heading the Audio & Wearable business at TataCLiQ, the new e-commerce venture of Tata Group. - Also, have worked with Flipkart in a Category management role in previous work experience.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
5
5
Certifications
Work History
Category Head - Electronics (Audio & Wearable)
TataCliQ - Tata Ecommerce Venture
Mumbai
04.2022 - Current
- P&L Owner for overall Audio & Wearables Business at TataCliQ
- Lead Team of 6 Category Management professionals
- Build Audio and Wearables Business from Scratch
- Delivered >2X YoY Sales Growth while simultaneously improving profitability >500 bps
- Drove multiple Consumer Experience initiatives to reduce Cancellations & Returns
Category Manager - Audio & Gaming
TataCliQ - Tata Ecommerce Venture
mumbai
03.2019 - 03.2022
- Managed the overall Audio & Gaming business at Tatacliq
- Which includes Headphones and speakers, Large Audio and Gaming (Entertainment Business)
- Leading & guiding the Team of 3 for Audio business at TataCliQ
- Responsibility includes - P&L Optimization, Buying & Merchandising, Customer Experience, Inventory Turns, Brand Relationship, Driving Automation, Writing Category SOPs
Category Operations Manager
TataCliQ - Tata Ecommerce Venture
mumbai
10.2018 - 02.2019
- P&L Optimization: Rationalizing event spends, category mix planning, GMV: NMV efficiency
- Have set up buying systems, inventory planning, S&OP and warehousing processes from scratch – driving project as lead with Tata group leadership, product, finance, category and supply chain stakeholders
- Fulfillment experience: Inventory replication, seller performance management, packaging improvements, customer and seller return experience, logistics lead time improvement
- Leading electronics product roadmap with tech – product exchange, brand EDI integration, fraud detection, installation experience for large appliances
- Multiple process automations across discount coupons, seller payments, reporting and cost allocations
Ast. Category Operation Manager
TataCliQ - Tata Ecommerce Venture
mumbai
07.2017 - 09.2018
- Planning Yearly & Month Business budget for Electronics category and ensure targets are achieved without compromising on Burn Budget & Customer Experience
- Continuously track the performance of the Business against the set yearly, quarterly and monthly business plan and understand the reason for non-performance
- To identify the underperforming category and develop a business plan to address and manage issues effectively
- Leading the development of, alignment to and execution of Category strategies. Continually seeking out opportunities to deepen category understanding. Ensuring delivery of category strategy, spend and saving targets
- Constantly strive to bring strategic advantage to the organization with the focus on Performance Improvement, Customer Satisfaction, Cost Reduction, Cycle Time Reduction, Process Design, Process Re-Engineering & Sustainability- Full cross-functional integration with other stakeholders, including marketing, category team, e-commerce operations, warehouse operations and finance
Lead - Seller Account Manager (Electronics Business
TataCliQ - Tata Ecommerce Venture
mumbai
09.2016 - 07.2017
- Heading seller account management and Omi channel for Electronics category.
- Sales and operations planning for overall category.
- Leading the operations for Omni channel for direct brands like Samsung, Sony, Volta's, Croma, Bluestar, IFB, Panasonic, LG and all leading electronics brand.
Area Sales Manager
Zopper
mumbai
07.2015 - 09.2016
- Zopper was an "Hyper Local Ecommerce player" and also focused at "Extended warranty" line of Business
- The job encompasses complete P&L responsibility for West India. And responsible to plan, execute and monitor the sales operations with the objective of attaining accelerated growth of new client acquisition in line with the laid down processes
- Responsibility to include achieving both sales, financial and customer experience metrics.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
Ast. Manager Business Development - Fashion
Flipkart.com
Mumbai
10.2013 - 06.2015
- Responsible for business for category like Watches, Clothing and Lifestyle for west India - Market Place Business.
- Develop the ethnic category for west region .
- Launched few ethnic city like Surat, Ahmedabad, Mumbai and Pune for west India.
- Was responsible to get the merchandise , Brands and business from ethnic category from West India.
Senior Business Development
Flipkart
Mumbai
12.2011 - 10.2013
- Handling Electronics, Watches, Lifestyle, Beauty & Clothing category for Flipkart.com Market place for "West India".
- Responsible for onboarding Brands on the platform
- Responsible for creating good catalog depth for customer and offer a wide variety of collection.
- Responsible to creating good offers and promotion strategy.
- Responsible for improving NPS ( Net promoter score ) on website.
Business Development - Ecommerce
K Sera Sera Productions
Mumbai
01.2011 - 11.2011
- Launched E-commerce Business for K Sera sera production from scratch.
- Expertise in Vendor Management ,Marketing functions , Business Development Strategies and Business planning.
- Was responsible for the launch of all the category fall under soft-line, Consumable and electronic.
- Planning Marketing and Promotional strategy.
- Doing Brand tie ups and handling key accounts.
Education
Tata BlueMint - London Business School - Business
London Business School - Tata BlueMint Leadership
Mumbai 05.2022 - 12.2022
MMM - Marketing
Met - Business School
Mumbai 03.2013 - 03.2016
Bachelors in Management Studies - Marketing
St Andrews College
Bandra - Mumbai 04.2007 - 04.2009
HSC - Commerce
Thomas Baptista Junior College
Mumbai 04.2004 - 03.2006
Skills
Seasoned "Ecommerce"
undefinedCertification
- Gemba Kaizen: A Commonsense Approach to Continuous Improvement (Blinkist Summary)
Timeline
Tata BlueMint - London Business School - Business
London Business School - Tata BlueMint Leadership
05.2022 - 12.2022
Category Head - Electronics (Audio & Wearable)
TataCliQ - Tata Ecommerce Venture
04.2022 - Current
- Gemba Kaizen: A Commonsense Approach to Continuous Improvement (Blinkist Summary)
02-2022
- Six Sigma Foundations
02-2022
- SQL Essential Training
02-2022
- Data Analysis and Root Cause Analysis in Six Sigma
02-2022
- Leading and Motivating People with Different Personalities
01-2022
Category Manager - Audio & Gaming
TataCliQ - Tata Ecommerce Venture
03.2019 - 03.2022
Category Operations Manager
TataCliQ - Tata Ecommerce Venture
10.2018 - 02.2019
Ast. Category Operation Manager
TataCliQ - Tata Ecommerce Venture
07.2017 - 09.2018
Lead - Seller Account Manager (Electronics Business
TataCliQ - Tata Ecommerce Venture
09.2016 - 07.2017
Area Sales Manager
Zopper
07.2015 - 09.2016
Ast. Manager Business Development - Fashion
Flipkart.com
10.2013 - 06.2015
MMM - Marketing
Met - Business School
03.2013 - 03.2016
Senior Business Development
Flipkart
12.2011 - 10.2013
Business Development - Ecommerce
K Sera Sera Productions
01.2011 - 11.2011
Bachelors in Management Studies - Marketing
St Andrews College
04.2007 - 04.2009
HSC - Commerce
Thomas Baptista Junior College
04.2004 - 03.2006
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