Taleha Khan
Brand Content Strategist
Delhi
Summary
- Accomplished Brand Content Strategist and meticulous Scrum Master with a deep understanding of Podcasting and the dynamic Content landscape.
- Devoted to crafting distinctive and engaging content, showcasing an innate ability to navigate evolving market trends.
- Demonstrates success in consistent and frequent content posting, leveraging expertise in content management systems.
- Outcome-focused professional adept at generating creative concepts for a variety of projects, ensuring diversity and innovation.
- Sets clear standards and enforces protocols to achieve consistently high-quality results in content creation.
Overview
12
12
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Brand Content Strategist
Hubhopper
01.2023 - Current
- Leading the branded content vertical at Hubhopper
- Developing podcast synopses as per the client’s brief
Instrumental in defining the branded content strategy and evangelizing and closing innovative deals in the podcasting space - Present and pitch concepts
- Scout prospective clients/brands for audio and video content creation and expand the client base for branded content
- Build strong working relationships with production houses and independent creators to handpick the right talent and ideas in order to facilitate podcast creation projects
- SPOC for all content creation projects
- Collaborate with multiple individuals and teams to ensure that all content creation projects and communication are flawlessly executed on a centralized timeline that meets client commitments
- Building strong working relationships with production houses - across India and the globe, with the intent to diversify content creation offerings across borders and languages
- Manage relationships with key clients such as brand managers, strategic partners, and streaming platforms in order to establish new business synergies
- Worked on delivering 11 Audible Originals, 2 Hungama Exclusives & 1 JioSaavn Exclusive, Amazon Exclusive Campaign by facilitating End-to-End Content Creation right from conceptualization to production to marketing & promotion of the podcast.
- Researched and evaluated potential new markets and products.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Strengthened content through proofreading and quality checks.
- Developed original content using social listening and independent sources.
Senior Software Quality Engineer
Iris Software
07.2015 - 01.2023
- Resolved technical issues and forecasted troubleshooting complications during software trials.
- Developed and executed QA test cases, scripts and procedures for automated software maintenance.
- Supported trouble sites to mitigate obstacles and foster successful client delivery.
- Collaborated with QA analysts to establish, meet and maintain quality assurance thresholds based on best-practice tools.
- Assessed application patches and updates at development, testing and quality assurance stages.
- Fixed identified issues to improve workflows.
- Designed, executed and maintained automated test scripts for in-project deployment.
- Tested software to assess optimal in-project deployment.
- Created successful test scripts to manage automated feature testing,
- Planned and devised cohesive test plans for projects using advanced testing technologies.
- Operated under Agile and Scrum frameworks to complete releases and well-organized sprints.
- Incorporated delivery requirements into planning of testing schedules.
- Evaluated function, performance and design compliance of every product against design standards and customer needs.
- Kept scripts and test cases updated with current requirements.
- Monitored resolution of bugs, tested fixes, and helped developers tackle ongoing problems by providing QA perspective.
- Authored and maintained well-organized, efficient and successful manual test cases for entire team.
- Gathered data on integration issues and vulnerabilities, reported findings and recommended improvements.
- Tested functional and compatibility of new programs or updates in comparison to existing applications.
- Built automated test scripts to handle repetitive software testing work.
- Developed and maintained defect databases for known issues.
- Completed pre-implementation testing for new system modifications to assess potential impacts.
- Documented testing procedures for developers and future testing use.
- Completed in-depth usability testing on Windows, Android and iOS mobile devices.
Radio Presenter
All India Radio
12.2017 - 04.2020
- Facilitated live coverage of special events, promotions, and sports matches.
- Engaged listeners through social media platforms to increase station visibility.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Attended promotional events to create station awareness and build listener reach.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Answered booth call line and took song suggestions or comments from listeners.
- Interviewed local and international celebrities to raise brand profile and build listener engagement.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Announced ads, song switches, and breaking news segments for radio broadcasts.
- Devised marketing and promotional campaigns to increase ratings and listener base.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
- Read prepared scripts for radio shows.
- Answered listener calls regarding song requests, giveaways and commentary.
- Researched topics for comment and discussion.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
- Announced station programming information, schedules and station breaks.
- Presented weather, news and commercials to listeners.
- Played music tracks from playlists provided by station management.
- Stayed up-to-date on requirements for various shows, adapting stories and plans accordingly.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Operated studio equipment and produced show advertisements.
- Interviewed show guests and moderated discussions.
- Made promotional appearances at public events.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Built broadcast storylines to interest listeners and grow station audience.
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
Software Test Engineer
Mindfire Solutions
07.2011 - 05.2015
- Conducted regression testing and submitted observations to development team.
- Created successful test scripts to manage automated feature testing,
- Optimized test cases to maximize success of manual software testing.
- Conducted regression testing, analyzed results, and submitted observations to development team.
- Wrote and optimized test cases to maximize success of manual software testing with consistent, thorough approaches.
- Designed testing scenarios for usability testing.
- Reviewed requirements, specifications, and technical design documents to provide timely and meaningful feedback.
- Coordinated regression test automation activities across supported applications.
- Worked closely with different departments to develop innovative solutions to functionality issues.
- Fixed identified issues to improve workflows.
- Planned and devised cohesive test plans for projects using advanced testing technologies.
- Collaborated with product owners to stay current on intended functionality.
- Participated in available trainings to improve software knowledge.
- Checked configuration files and logs to uncover root causes of problems.
- Directed teams completing regression tests to support successful product development stages.
- Identified and tracked software defects and supported developers in resolving problems by completing additional tests.
- Assessed software bugs and compiled findings along with suggested resolutions for development team members.
- Documented integration issues and vulnerabilities and outlined improvement recommendations.
Radio Presenter
Radio Masala
02.2012 - 07.2014
- Facilitated live coverage of special events, promotions, and sports matches.
- Engaged listeners through social media platforms to increase station visibility.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Attended promotional events to create station awareness and build listener reach.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Answered booth call line and took song suggestions or comments from listeners.
- Interviewed local and international celebrities to raise brand profile and build listener engagement.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Announced ads, song switches, and breaking news segments for radio broadcasts.
- Devised marketing and promotional campaigns to increase ratings and listener base.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
- Read prepared scripts for radio and television shows.
- Answered listener calls regarding song requests, giveaways and commentary.
- Researched topics for comment and discussion.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
- Announced station programming information, schedules and station breaks.
- Presented weather, news and commercials to listeners.
- Played music tracks from playlists provided by station management.
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Interviewed show guests and moderated discussions.
- Made promotional appearances at public events.
- Built broadcast storylines to interest listeners and grow station audience.
Education
Executive Masters Certificate Programme - Strategic Innovations , Digital Marketing
Indian Institute of Technology
Delhi 04.2001 -
Masters of Computer Science - Computer Science
Jamia Hamdard
Delhi 04.2001 -
Bachelor of Science - Computer Science
University of Delhi
Delhi 04.2001 -
Websites
Accomplishments
An Engineer turned Brand Content Strategist with a dire passion to Podcasting with over 13+ years of experience.
Ex-Senior Software Quality Engineer ,Scrum Master by Profession & Podcaster , RJ & Content Creator by Passion!
Crowned Spotify India's first Voice of Anchor after winning the biggest Podcasting Competition in India
A Certified ScrumMaster® (CSM®) , ISTQB-CTFL (BCS UK) certified Full-Time Ex-Software Test Engineer with 12+ years of work experience.
A TEDx Speaker, International Public Speaker. Podcasting since the last 10+ years and into Radio Host since the last 9+ years.
I completed my Executive Management Programme from IIT-Delhi in Digital Marketing , Strategic Innovation & Business Analytics in 2018.
Author to a chapter published in the book by Mc Graw Hill International and AGBA on Case Study of an Indian Cold Brew Coffee Startup , how social media accelerated its growth
Certified Advanced Blogger , Intermediate Blogger & Proficient Blogger by Indiblogger
A digital creator creating audio, video, blog content for YouTube,My Own Blog and Podcast Channel
RJ with All India Radio's Western Music Section. I present shows on the Rajdhani Channel.
Prior to this , was part of India's online Radio Channel "Radio Masala" since early February 2013
Youth Ambassador for Peace for United Nations Peace Federation
Into Content creation, Copy-writing, Social Media Marketing Delhi. I organize food walks in Delhi in association with Delhi Food Walks.
Have my own blogging venture www.talesbytalz.wordpress.com which caters to all food/Beauty/lifestyle/technology/travel/creative writing/productivity and Content Strategies.
Certification
Certified [SIDMBA], [IIT Delhi]
Timeline
Brand Content Strategist
Hubhopper
01.2023 - Current
Certified [Advanced Digital Marketing], [Young Urban Project]
09-2022
Certified [Scrum Master], [Scrum Alliance]
12-2019
Certified [SIDMBA], [IIT Delhi]
07-2018
Radio Presenter
All India Radio
12.2017 - 04.2020
Senior Software Quality Engineer
Iris Software
07.2015 - 01.2023
Certified [Software Tester], [ISTQB]
03-2012
Radio Presenter
Radio Masala
02.2012 - 07.2014
Software Test Engineer
Mindfire Solutions
07.2011 - 05.2015
Executive Masters Certificate Programme - Strategic Innovations , Digital Marketing
Indian Institute of Technology
04.2001 -
Masters of Computer Science - Computer Science
Jamia Hamdard
04.2001 -
Bachelor of Science - Computer Science
University of Delhi
04.2001 -
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