Tamanna Dey
New Delhi
Summary
Digital Marketing Lead with almost 3.5 years of experience in media buying and campaign management. Demonstrated success in marketing major regions, including India, USA, and Europe. Proven track record in driving impactful B2B and D2C/E-Comm marketing campaigns.Directed a monthly budget expansion to $7-8 million, propelling a remarkable 3X growth rate in top-line revenue and strategically crafting engaging content across platforms (Instagram, Facebook, LinkedIn, TikTok, Snapchat) boosting brand visibility by 25%. Currently leading digital efforts at Skull Shaver, optimizing paid campaigns and boosting revenue on e-commerce platforms globally. Previously, contributed to VLCC's social media success and played a pivotal role as an Assistant Marketing Manager at Getrehableads. Excited to bring creativity and strategic insights to the team
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Lead
Billu Salon App
09.2023 - Current
- As a dedicated Digital Marketing Lead overseeing both Billu and Skull Shaver, I am entrusted with the exciting challenge of spearheading the growth and development of these distinct brands across diverse regions
- With a shared ownership, I leverage my expertise in brand management and performance marketing to ensure that both Billu and Skull Shaver maintain their unique identities while aligning with overarching business objectives
- Key Responsibilities:
- Strategic Brand Development
- Regional Expansion
- Brand Positioning and Messaging
- Marketing and Promotion
- Cross-Functional Collaboration
- Performance Tracking and Analysis
- Through my role as Digital Marketing Lead for both Billu and Skull Shaver, I am committed to driving growth, fostering brand loyalty, and maximizing the potential of these dynamic brands in their respective markets
Digital Marketing Lead
Skull Shaver
09.2023 - 08.2024
- Managing day-to-day execution of paid digital marketing campaigns, including paid search, display, and social advertising strategies across various platforms
- Elevated monthly budget to $7-8 million, fostering a stellar 3X growth rate in top-line revenue
- Leveraging strategic ideation to craft engaging content and brand communication across platforms (Instagram, Facebook, LinkedIn, TikTok, Snapchat), resulting in a 25% increase in brand visibility
- Collaborating with creative teams, coordinated targeted ad campaigns on Meta, Google, and TikTok, achieving a notable 20% boost in ROI
- Proficiently navigating diverse e-commerce platforms including Amazon, Walmart, and eBay, demonstrating a successful history of formulating and implementing impactful sales campaigns to elevate top-line revenue
- Developing and implementing digital marketing strategies by analyzing economic indicators, tracking supply and demand changes, and monitoring the competition
- Optimizing campaign performance based on trends and insights, leading to increased ROI
- Collaborating with internal teams to conduct A/B testing and optimize user experience, resulting in improved campaign results
- Effectively managing budgets and allocating resources to achieve maximum ROI on marketing initiatives
- Tracking, measuring, and reporting on the performance of digital marketing campaigns, SEO, and other key metrics
- Ensuring consistent brand messaging across all platforms and adhering to agreed timelines
- Monitoring competitor activity, market trends, and customer behavior to identify growth opportunities
- Tools I know
- CRM: HubSpot,Salesforce, Microsoft Dynamics 365
- Project Management Tools: Jira,Monday.com
- Social Media Scheduling Tools: Hootsuite, Sprout Social
- Analytical Tools: Google Analytics, Google Search Console, Adobe Analytics
- Graphic Design Tools: Adobe Creative Cloud, Canva
- E-commerce Platforms: Shopify
- Marketplace Analytics: Helium 10, Teikametrics' Flywheel 2.0
- Others:Ubersuggest
Digital Marketing Consultant
VLCC
05.2023 - 09.2023
- Implementing successful influencer marketing campaigns, boosting brand visibility
- Executing and Managing Meta and Google Ads, driving website traffic effectively
- Conduct audience research and competitive analysis to identify growth opportunities
- Create compelling, visually appealing content, increasing organic reach
- Utilizing data analytics to optimize campaigns and achieve KPIs
- Collaborating with cross-functional teams to deliver excellent results
- Online reputation management
- Handling all the influencer marketing
Assistant Marketing Manager
Getrehableads.com
01.2021 - 04.2023
- Supporting the Brand Manager in developing and executing marketing strategies to build and promote a brand
- Understanding the challenges and SWOT analysis of the given task
- Segmenting and targeting of the market audience Work on various aspects of brand management, such as market research, product development, advertising, and promotions
- Responsible for tracking brand performance metrics using KPIs and analyzing consumer trends to inform marketing strategies
- Collaborating with cross-functional teams, such as sales, product, content, and create teams
- Ensuring consistent brand messaging across all channels using management software like Sprout Social, Hootsuite, and Mailchimp
- Monitoring competitor activity and market trends to identify opportunities and threats to the brand
- Taking end-to-end branding and marketing of some US clients whenever needed and discussing and executing the same after strategizing
- Performing A/B and Multivariate testing Communicating with the clients on a daily basis for good relationships
- Analyzing the campaigns and modifying the prevailing strategies as per the results
Education
Bsc - Zoology/Animal Biology
Delhi University
05.2024
High School - Science
Salwan Public School
06.2020
Skills
- Team Management
- Business Insights
- Business Strategy
- App Marketing
- Firebase
- Marketing Campaign Management
- Brand Development
- Creative Content Creation
- Meta and Google Ads Management
- SWOT analysis
- Event Marketing
- Google Analytics
- Marketing automation
- Pay-per-click advertising
- Relationship Building
- Competitive Positioning
- Social Media Marketing
- Market Research and Analysis
- Customer Segmentation
- Strategic Planning
- Digital Marketing Management
- Campaign Planning
Websites
Certification
- Brand Management - Great Learning
- The Business Intelligence Analyst Course - Udemy
- Excellence in Product and Brand Management- FMCG, FMCD - Udemy
- Brand Management and Building (7-12) - Udemy
- Brand Management and Building (1-6) - Udemy
Languages
French
Beginner
A1
English
Proficient
C2
Hindi
Proficient
C2
Timeline
Digital Marketing Lead
Billu Salon App
09.2023 - Current
Digital Marketing Lead
Skull Shaver
09.2023 - 08.2024
Digital Marketing Consultant
VLCC
05.2023 - 09.2023
Assistant Marketing Manager
Getrehableads.com
01.2021 - 04.2023
Bsc - Zoology/Animal Biology
Delhi University
High School - Science
Salwan Public School
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