Tamilselvan Elumalai
Regional/Area Sales and Marketing
Chennai
Summary
Results-driven regional/area manager with a strong attention to detail, adept at overseeing operations. Successfully meets demanding group objectives through employee training, motivation, and performance management. Possesses a working knowledge of optimal practices and safety behaviors for sales and marketing. Known for reliability, thrives in high-volume, fast-paced environments. Skilled in leading teams to meet objectives on stringent timelines. Empowering leader with superior communication and collaboration abilities, demonstrated over 13 years of management performance. Successfully manages a yearly turnover business surpassing $121 million (1000 Cr Indian Rupees) in current role. Strategic planner, leader, and implementer specializing in establishing and managing entire operations with a primary focus on top-line and bottom-line profitability through optimal resource utilization. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Relies on independent decision-making skills and sound judgment to positively impact company success.
Overview
13
13
years of professional experience
18
18
years of post-secondary education
Work History
Area Manager (State Business Head)
TVS Motor Company Ltd.
Tamilnadu
12.2022 - Current
- Led sales, Marketing and distribution for Tamilnadu2
- Managed a dealer network of 250 dealers, optimizing performance through training, incentives, and streamlined processes.
- Collaborated with cross-functional teams to align sales strategies with market needs, resulting in improved profitability.
- Utilized market analytics and competitor insights to adapt strategies, maintaining a competitive edge.
- Achieved No.1 market player status with 26.3% market share in Tamil Nadu2 for FY 2023-24.
Spearheaded strategic initiatives to grow market share across key regions, leading to consistent sales growth.
Managed a yearly turnover business exceeding $121M, driving operational efficiency and dealer performance. - Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Area Manager - Sales (State Head)
HERO MOTO CORP LTD.
Karnataka
04.2019 - 12.2022
- Spearheaded sales operations across Karnataka, achieving 135% growth and expanding market share by 21% through strategic planning and execution.
- Managed a network of 210 dealers, driving channel efficiency, enhancing dealer performance, and increasing customer engagement.
- Formulated and executed region-specific sales and marketing strategies, consistently surpassing sales targets and strengthening brand presence in highly competitive markets Bangalore, Chennai.
- Led successful product launches, collaborating with cross-functional teams to ensure seamless rollouts and strong market penetration.
- Analyzed market trends, consumer insights, and competitive intelligence to optimize sales tactics, successfully identifying and capturing new growth opportunities.
- Awarded Best Manager exceptional leadership in exceeding sales targets and driving continuous business growth in TN & Karnataka
Marketing Market Analyst / Area Sales Manager
Yamaha Motor India Sales Pvt. Ltd.
Tamilnadu
08.2015 - 03.2019
- Regions Managed: Greater Chennai, Port Blair, Pondicherry, Vellore, Coimbatore.
- Tasked with managing market share and channel sales, emphasizing the enhancement of overall dealership profitability.
- Pondicherry overall market share increased from 9% to 13%.
- Streamlined stock management, sales processes, and inquiry handling to enhance the efficiency of sales operations.
- Conducted comprehensive market research, competitor analysis, product analysis, and industry trend analysis to guide strategic decisions.
- Conducted Customer Product Evaluation and Customer Mind Flow Analysis, based on the outputs of requirement gathering, and implemented Customer Purchase Pattern Analysis. This involved brand and product-specific assessments, derived from customer feedback, surveys, and research.
Channel Sales Manager
Tata Teleservices Ltd
Coimbatore
09.2014 - 07.2015
- Led a team of channel partners and distributors, driving performance through targeted training, incentive programs, and process optimization, resulting in sales productivity.
- Developed and executed strategic channel initiatives, including new partner onboarding, go-to-market campaigns, and cross-selling opportunities, enhancing product penetration in key markets.
- Collaborated with cross-functional teams, including marketing, product, and customer service, to ensure alignment of sales goals and improve channel performance.
- Monitored market trends and competitive activity, using insights to adjust strategies and identify new revenue streams.
- Recognized as star performer for achieving the highest regional sales performance Received Star Award for Achieving 125% Sales Target in December 2014
TERRITORY SALES MANAGER
BHARTI AIRTEL LTD., COIMBATORE
Coimbatore
10.2012 - 09.2014
- Oversaw inbound and outbound postpaid sales, driving revenue growth through effective sales management and customer acquisition strategies.
- Appointed and maintained multiple sales channels, including Direct Sales Teams (DST), Direct Sales Agents (DSA), and Telecom Direct Sales Agents (TDSA), ensuring consistent performance and achieving sales targets.
- Developed sales plans, provided training, and optimized sales processes to enhance productivity and channel efficiency.
- Monitored channel performance, implemented corrective actions, and maintained strong relationships with sales partners to foster long-term collaboration.
- For 131% achievement, awarded best postpaid team, KTN. Received Best TSM from TNWEST for the achievement during 2014
Marketing Executive
CRI Pumps Pvt Ltd
Chennai
05.2011 - 09.2012
- Managed promotional activities, including trade shows, product launches, and dealer events, resulting in improved customer engagement and lead generation.
- Developed and maintained marketing materials, including brochures, catalogs, and digital content, to support sales efforts and strengthen brand presence.
- Conducted product presentations, demonstrations, and negotiations, ensuring customer satisfaction and closing high-value deals.
- Collaborated with marketing teams to execute promotional activities and product launches, boosting visibility and market penetration.
- Collaborated closely with 8 district dealers to ensure alignment between promotional activities and revenue goals.
- Conducted 55 customer meetings, Participated in 7 trade shows
Education
MBA - Marketing
03.2009 - 04.2011
Bachelor of Engineering (Computer Science Engineering) - Computer Science
05.2005 - 04.2009
XII - Computer Science
03.2003 - 04.2005
X -
01.1994 - 04.2003
Skills
Sales Management
Accomplishments
- TVS Motor Company Ltd, 2023-24: Achieved No.1 Player Status with 27.3% Market Share; Led TN2 Area Office to Highest Market Share
- Fifteen CX events were executed to enhance referral sales and improve brand advocacy.
- Nakshatra 2022: Recognized as National Topper for Area Manager Sales, Surpassing the Target by 135%
- Shaped Xpulse CXE Project in Bangalore 500: Successfully Established XpulseXperience Center, Achieved Record-High Online Bookings with 100+ Rally Deliveries in a Single Day
- Fastest Xclan Club Growth: Attained 100+ Paid Memberships, Organized Rides and Engagement Activities, Strengthened Premium Sales in Karnataka, and Facilitated Dealer-Level Premium Club Automation
- 2021 Xngage White Team Winner: Led as Team Lead for AO - TNPA, Formulated Effective Strategies, Assigned Responsibilities, and Achieved Team Goals
- 2020-21 Q4: Exceeded Sales Target by 119%, Achieved March Madness Target, Demonstrated Remarkable 475% Growth in Scooter Sales
- 2021 Designed Xtreme Gymkhana Experiential Activity: Achieved a Reach of 15L on social media, Conducted 300 Test Rides
- Improved HMCL 2020-21 Chennai Market Share: Increased from 13.3% to 19.6%, Gaining +6.3% Market Share and +1.3% Vahan Market Share
- 2020 Festival: Successfully Achieved 129% Target, Earning the Rank of All India Topper
- 2019 Festival Session: Accomplished 7% Retail Growth Compared to the Previous Year
- 2019 Organized Xtracks Chennai Event: Led Execution with 620 Online Registrations Converted into 250 Rides
- Institutional Sales: Secured Orders Worth 3.7 Cr (675 Nos) in FY 2019-20 and 1.2 Cr (200 Destini 125 Orders) in FY 2020-21
- Yamaha Motor India Sales Pvt. Ltd.
- Improved YMIS Pondicherry Overall Market Share from 9% to 13%
- Winner of PAN India Sales Competition (Yamaha Area Sales Manager Champion League & South ACL 2016)
- Selected for a special assignment in Network Expansion (South Zone), covering Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana. Appointed 91 YBC (Sub-dealers) within a span of 4 months (August 2015 - December 2015).
- Tata Teleservices Ltd, Received Star Award for Achieving 125% Sales Target in December 2014 with Tata Teleservices Ltd., Coimbatore
- Bharti Airtel, Best Postpaid Team Award KTN 2014: Attained the Best Postpaid Team Award from Tamil Nadu & Kerala Circle for Accomplishing 131% of Sales with Bharti Airtel.
Personal Information
Date of Birth: 12/28/1987
Languages
Tamil
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Kannada
Beginner (A1)
Malayalam
Beginner (A1)
Hindi
Elementary (A2)
Timeline
Area Manager (State Business Head) - TVS Motor Company Ltd.
12.2022 - Current
Area Manager - Sales (State Head) - HERO MOTO CORP LTD.
04.2019 - 12.2022
Marketing Market Analyst / Area Sales Manager - Yamaha Motor India Sales Pvt. Ltd.
08.2015 - 03.2019
Channel Sales Manager - Tata Teleservices Ltd
09.2014 - 07.2015
TERRITORY SALES MANAGER - BHARTI AIRTEL LTD., COIMBATORE
10.2012 - 09.2014
Marketing Executive - CRI Pumps Pvt Ltd
05.2011 - 09.2012
Velammal College of Management And Computer Studies - MBA, Marketing
03.2009 - 04.2011
Sasurie College of Engineering - Bachelor of Engineering (Computer Science Engineering), Computer Science
05.2005 - 04.2009
P.S.G Sarvajana Hr. Sec School - XII, Computer Science
03.2003 - 04.2005
P.S.G Sarvajana Hr. Sec School - X,
01.1994 - 04.2003
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