Responsible for handling the growth of IndiaMART’s INR 100 crore Verified Exporter business.
Product Owner for export.indiamart.com, scaled from 0 to 400K pageviews, and 90K weekly users across 190+ countries.
Increased lead conversion from 8.5% to 14% by revamping exporter catalog pages, and implemented UI/UX features tailored for international buyers.
Launched segmented buyer remarketing journeys, boosting email lead generation by 9%.
Enhanced export discoverability via sitewide integrations (homepage, forms, mailers).
SEO-optimized homepage with structured content, improving indexability, and visibility.
Previously managed the furniture category, increasing lead generation by 20%; boosted lead quality, increasing salability from 44% to 65%, and transactions from 160% to 215%.
Awards: Emerging Star of the Year 2023, Top Category Performer – Jan and Sep 2023.
Accounts Manager – Transaction Banking Group
ICICI Bank Ltd.
New Delhi
06.2021 - 03.2022
Developed new business relationships and increased client revenue via collection/payment solutions.
Mobilized ₹2B in deposits, generating ₹6M bank income.
Set up cash management for a new retail vertical, yielding ₹1.5M incremental revenue.
Migrated PSU client's LC issuance from competitor, resulting in ₹0.5M income.
Integrated payment gateway APIs for a PSU, boosting average annual balance by ₹8M.
Summer Intern – Business Strategy
Tata International Ltd.
04.2020 - 05.2020
Conducted market segmentation of the high-end furniture leather industry.
Benchmarked Indian suppliers and created a go-to-market strategy with pricing and channel insights.
Education
PGDM - Marketing
IMT Ghaziabad
01-2021
B.Tech - Electronics and Communications Engineering
USICT, GGSIPU
01-2018
XII - CBSE
The Mother's International School
01-2014
Skills
Tools: Excel, PowerPoint, Power BI, Tableau, Google Analytics, MS Clarity, Photoshop
Aptitude: 9646 percentile in CAT 2018
Specializations: Product management, category management, SEO strategies, UX and journey mapping, market analysis, performance marketing
Timeline
Assistant Manager – Product & Category Management
IndiaMART InterMESH Ltd.
03.2022 - Current
Accounts Manager – Transaction Banking Group
ICICI Bank Ltd.
06.2021 - 03.2022
Summer Intern – Business Strategy
Tata International Ltd.
04.2020 - 05.2020
PGDM - Marketing
IMT Ghaziabad
B.Tech - Electronics and Communications Engineering