Tanay Pravin

Platform Pod - New Product Launch (Loco TV App)

• Team Leadership: Led cross-functional team, fostering collaboration among designers, internal & external developers, and QA engineers for timely development and launch
• Strategic Planning: Conducted competitive benchmarking and market research to identify best practices, strategically selecting Android as the initial TV platform for widespread accessibility
• Go-to-Market Strategy: Developed a comprehensive plan to optimize accessibility and reach, achieving 2500+ DAU within first 3 days, with 3500+ new downloads in the first month and an MAU of 6.5K, indicating strong user adoption and engagement
  

Web Pod:

• SEO: Led Web pod to a 20% increase in organic traffic and a 33% SERP ranking boost in 3 months with focused tech SEO strategies
• User Growth Optimization: Achieved 2.5x growth in monthly logged-in users within 6 weeks, contributing to 65% of monthly web watch hours, by streamlining the login flow
• User Experiments: Successfully launched new web features, resulting in a 17% increase in daily user engagement through personalization and web recipe experiments
  

Live Ops Pod:

• Campaign Oversight: Managed LiveOps campaigns including esports tournaments for BGMI, FIFAe, NBA2K, etc. optimizing in-app surfacing & notification cohorts to improve critical metrics like concurrency, viewers, views, and time spent per user
• Rewards Program & Budget Management: Spearheaded Loco's reward program, launching new rewards like Amazon Pay, GPRC, Swiggy Money, Free Fire Diamonds, while bringing 15% reduction in cost-per-user and 10% increase in user retention

General Product Work:

• PRDs and OP Memos: Created operational memos to plan product roadmap and feature prioritization, wrote PRDs and tech specification documents for new feature development
• Cross-functional Collaboration: Worked closely with engineering and design teams, ensuring timely execution of new features and enhancements, maintaining high-quality user experience and reducing complaints
• Metrics & Reporting: Defined, tracked, and reported key metrics for different products and features within my portfolio

• Led Change and Communication strategies on 3 major projects, resulting in a 40% increase in user adoption of new technologies
• Conducted data analysis on user feedback, leading to a 20% improvement in overall user satisfaction with the implemented changes
• Effectively managed stakeholders at all levels, fostering strong client relationships and ensuring alignment on project goals
• Developed comprehensive project plans and milestones, and monitored progress to ensure successful and timely project delivery

• Reduce turnaround on deliverables by adapting to new requirements and mastering new tools quickly
• Prioritize workflows by creating an assessment framework to identify high-impact process areas and stakeholder groups, in collaboration with tech SMEs and business leadership
• Provide accurate projections on time and effort commitments throughout the projects

• Conduct stakeholder interviews, evaluate feedback, and identify recurring themes
• Interpret and present the findings to leadership, providing actionable insights
• Monitor change implementation effectiveness by analyzing key adoption metrics