Sr. Digital Marketing Executive
Defining and Executing Digital Marketing Strategies including SEO, SEM, SMM, and Content Marketing.
◆ Managing SEO activities viz initial website analysis, keyword research, competitor analysis, on-
page, and off-page activities.
◆ Resolving technical issues related to SEO.
◆ Monitoring and tracking the performance of SEO campaigns, including site traffic, and backlinks.
◆ Implementation and analysis of Google Webmaster Tools and Google Analytics.
◆ On-site, Off-site, Local SEO and technical SEO strategies to optimize the websites.
◆ Out Reach Specialist
◆ Conducting keyword research, and optimizing website content blog optimization.
◆ Generating blog outline for content writers.
◆ Writing meta tags and descriptions through on-page optimization.
◆ Utilization of SEO tools(Ahref, SEMrush, keywordeverywhere, Moz, GA and GSC etc.) to discern
market trends, and customer expectations and to develop and implement content strategies.
◆ Generating quality backlinks through Guest postings.
◆ link Building through various off-page techniques
◆ Social media optimization for online presence.
◆ Measuring the performance of website traffic by using Google Analytics.
◆ Creating and maintaining Facebook ads and Google ads to generate leads.