Summary
Overview
Work History
Education
Skills
Timeline
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Tanika Bajaj

Partnerships & Influencer Marketing Manager
New Delhi

Summary

Journalism graduate with on field influencer marketing & brand promotion experience. Over the time I have gained proficiency in not only analytical thinking and management but have also expanded my horizons of creativity. I always look forward to learn new things & tackle any crisis that comes along the way.Eager to learn with aptitude for applying new knowledge with skill and efficiency.

Overview

2
2
years of professional experience
4
4
years of post-secondary education

Work History

Core Team Member

Flitty
New Delhi
10.2022 - 03.2023
  • Worked closely with Founder and Tech team to escalate issues on App
  • Improved influencer marketing to attract new customers and promote business.
  • Managed 360 degree marketing campaign for application.
  • Managed influencers and shoots for brand's advertisement.
  • Managed promotional event in IIT Mumbai
  • Developed and executed a media strategy to deliver an on app target
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Defined clear targets & objectives and communicated to other team members.


Influencer Acquisition Manager

Freeskout
New Delhi
10.2021 - 03.2023
  • Managed and prepared pan-india data of macro influencers & celebrities
  • Managed brand teams and strategized in building below the line influencers campaign and PR
  • Managed influencers for brand launch events and store visits to achieve footfall targets pan-India
  • Negotiating with influencers and closing them at best price
  • Maintained and build relationship with macro influencers
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
  • Collaborated with different teams to ensure client brief is followed and delivered timely.
  • Researching the top creators in the industry according to brand's perspective
  • Managed a team of 20 people, preparing pan-india influencers data
  • Monitor team performance and provide regular feedback
  • Analyzed & Assisted company in building data of 150k barter,micro, nano influencers data( Instagram & YouTube)
  • Acquired influencers through E-mail marketing
  • Managed PR & brand partnerships for influencers


Social Media Manager

Adziv Digital
Florida
08.2021 - 09.2021
  • Communicated with brands clients and customers through Instagram.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented impactful strategies to increase company brand awareness and engagement.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Prepared social media calender
  • Managed CEO's LinkedIn account

Marketing and Social Media Manager

Cynical
New Delhi
11.2020 - 03.2021


  • Created the brand's social media presence in resolute time period
  • Increased customer engagement through Instagram Ads
  • Collaborated with influencers
  • Assisted in offline shoots
  • Strengthen customer relationship

Education

Bachelor of Arts - Journalism And Mass Communication

DME, Guru Gobind Singh Indraprastha University
New Delhi, India
08.2019 - 04.2022

High School Diploma -

DAV Srestha Vihar
New Delhi, India
03.2017 - 04.2018

Skills

Influencer Marketing

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Timeline

Core Team Member

Flitty
10.2022 - 03.2023

Influencer Acquisition Manager

Freeskout
10.2021 - 03.2023

Social Media Manager

Adziv Digital
08.2021 - 09.2021

Marketing and Social Media Manager

Cynical
11.2020 - 03.2021

Bachelor of Arts - Journalism And Mass Communication

DME, Guru Gobind Singh Indraprastha University
08.2019 - 04.2022

High School Diploma -

DAV Srestha Vihar
03.2017 - 04.2018

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Tanika BajajPartnerships & Influencer Marketing Manager