Tanika Bajaj
Partnerships & Influencer Marketing Manager
New Delhi
Summary
Journalism graduate with on field influencer marketing & brand promotion experience. Over the time I have gained proficiency in not only analytical thinking and management but have also expanded my horizons of creativity. I always look forward to learn new things & tackle any crisis that comes along the way.Eager to learn with aptitude for applying new knowledge with skill and efficiency.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work History
Core Team Member
Flitty
New Delhi
10.2022 - 03.2023
- Worked closely with Founder and Tech team to escalate issues on App
- Improved influencer marketing to attract new customers and promote business.
- Managed 360 degree marketing campaign for application.
- Managed influencers and shoots for brand's advertisement.
- Managed promotional event in IIT Mumbai
- Developed and executed a media strategy to deliver an on app target
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Defined clear targets & objectives and communicated to other team members.
Influencer Acquisition Manager
Freeskout
New Delhi
10.2021 - 03.2023
- Managed and prepared pan-india data of macro influencers & celebrities
- Managed brand teams and strategized in building below the line influencers campaign and PR
- Managed influencers for brand launch events and store visits to achieve footfall targets pan-India
- Negotiating with influencers and closing them at best price
- Maintained and build relationship with macro influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
- Collaborated with different teams to ensure client brief is followed and delivered timely.
- Researching the top creators in the industry according to brand's perspective
- Managed a team of 20 people, preparing pan-india influencers data
- Monitor team performance and provide regular feedback
- Analyzed & Assisted company in building data of 150k barter,micro, nano influencers data( Instagram & YouTube)
- Acquired influencers through E-mail marketing
- Managed PR & brand partnerships for influencers
Social Media Manager
Adziv Digital
Florida
08.2021 - 09.2021
- Communicated with brands clients and customers through Instagram.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Prepared social media calender
- Managed CEO's LinkedIn account
Marketing and Social Media Manager
Cynical
New Delhi
11.2020 - 03.2021
- Created the brand's social media presence in resolute time period
- Increased customer engagement through Instagram Ads
- Collaborated with influencers
- Assisted in offline shoots
- Strengthen customer relationship
Education
Bachelor of Arts - Journalism And Mass Communication
DME, Guru Gobind Singh Indraprastha University
New Delhi, India 08.2019 - 04.2022
High School Diploma -
DAV Srestha Vihar
New Delhi, India 03.2017 - 04.2018
Skills
Influencer Marketing
Campaign Management
Creativity
Team Building
Planning and Coordination
Networking
Timeline
Core Team Member
Flitty
10.2022 - 03.2023
Influencer Acquisition Manager
Freeskout
10.2021 - 03.2023
Social Media Manager
Adziv Digital
08.2021 - 09.2021
Marketing and Social Media Manager
Cynical
11.2020 - 03.2021
Bachelor of Arts - Journalism And Mass Communication
DME, Guru Gobind Singh Indraprastha University
08.2019 - 04.2022
High School Diploma -
DAV Srestha Vihar
03.2017 - 04.2018