TANIMA DAS

Key responsibilities:

• Drafted strategic content for various clients while reviewing and refining content created by junior team members.
• Reached out to key editors and journalists for clients, securing consistent media coverage.
• Developed integrated and digital PR strategies.
• Delivered strategic counsel aligned with their communication objectives.
• Actively managed client crises by developing and executing crisis communication plans, ensuring minimal impact on client reputation.

• Developed and executed strategic PR plans to increase the client's SoV.
• Identified relevant journalists in the consumer, HR, technology, healthcare, and education sectors and established strong relationships with them.
• Prepared press releases, media kits, and other materials for distribution.
• Organized press conferences and interviews with company executives.
• Assisted in the development of corporate messaging strategies.
• Created content for social media channels, including blogs, tweets, and posts.
• Manage crises by responding quickly to negative publicity or issues.
• Researched competitors' public relations efforts to inform strategy decisions.