Tanisa Chakraborty
Kolkata
Summary
Experienced professional in market research, customer operations, and growth strategy. Proven track record in driving business success through data-driven insights. Committed to optimizing customer experiences and achieving tangible results for organizational growth.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
Bayshore Intelligent Solutions
01.2024 - Current
- Develop and put into action well-rounded strategies for business development to meet sales and revenue goals.
- Identify fresh business prospects, markets, and potential clients by conducting thorough market research and analysis.
- Build and nurture relationships with key clients, ensuring they are happy and satisfied with our products or services.
- Designed social media posts for platforms like LinkedIn, Reddit, and Medium to enhance brand presence and engagement.
Inside Sales Associate
Buyerforesight
02.2023 - 12.2023
- Improved prospecting effectiveness by 25% through comprehensive research and Salesforce CRM integration, resulting in precise prospect lists for client events.
- Boosted monthly MQLs by 20% through generating 12+ major events, resulting in significant pipeline growth for clients like Freshworks, NTT, SAP, and Redis.
- Enhanced sales intelligence with accurate firmographic data, improving prospecting efficiency and increasing sales opportunities.
Intern + Digital Marketing Executive
InSync Tech Fin Solution
04.2021 - 12.2022
- Conducted market research with tools like LinkedIn Sales Navigator, Lusha, zoominfo for efficient SDR outreach.
- Maintained CRM with accurate data from market research, ensuring quality.
- Developed strategies for account-based marketing and executed outbound efforts.
- Created content distribution plans based on Google Analytics insights.
- Used Microsoft Dynamics 365 CRM for successful lead generation.
- Managed executive contact database accuracy and Off-Page SEO activities for brand visibility.
Education
MBA - Marketing
BIBS
08-2022
Bachelor of Computer Applications - Computer and Information Sciences
Techno Main Saltlake
06-2020
Skills
- Lead Generation
- Email Marketing
- MS Office
- CRM (Salesforce/Microsoft Dynamics 365)
- Prospecting (Inbound/Outbound)
- Market Research
Timeline
Marketing Specialist
Bayshore Intelligent Solutions
01.2024 - Current
Inside Sales Associate
Buyerforesight
02.2023 - 12.2023
Intern + Digital Marketing Executive
InSync Tech Fin Solution
04.2021 - 12.2022
MBA - Marketing
BIBS
Bachelor of Computer Applications - Computer and Information Sciences
Techno Main Saltlake
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