Communications
Tanisha Budhiraja
Senior Quality Assurance Auditor (Content)
Noida
Summary
An experienced Digital Marketing enthusiast with a demonstrated history of working in the internet marketing and services industry. Skilled in Google Ads, Creative and Professional Online Content Marketing. A Strong media and communication professional with a Master of Arts (M.A.) focused in Journalism and Mass Communication. With a continuous flow of Creativity, Hard work, Discipline and Punctuality, along with a thirst for knowledge, I am looking to achieve new milestones in my career.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Quality Assurance Auditor
Google Operations Center
Gurgaon
06.2022 - Current
- Completed timely quality reports highlighting deficiencies and recommending corrective actions to improve ad quality.
- Educated and oriented employees to improve compliance with quality control protocols.
- Gathered and reviewed current data to determine areas in need of improvement.
- Inspected work areas regularly to identify quality control procedures and junior personnel's actions in need of improvement.
- Trained and reviewed work of junior personnel on departmental responsibilities.
- Compared quantity, quality and labeling of customer orders to check accuracy and completeness.
- Audited digital ad copies through review of research protocols and Google Adwords policies.
- Developed and implemented system to provide continuous evaluation of digital advertising performance.
- Auditing and reviewing ad copies, also providing client ready output of recommendations as per Google policies and guidelines for various brands across the globe.
Quality Auditor & Senior Business Associate
Accenture
Gurgaon
07.2019 - 06.2022
- Created solution-based ad copies to achieve business goals based on Google Analytics and internal reporting data.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Increased brand awareness through creation and management of Google ads for various clients.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO-friendly ad copies for search network.
Business Analyst (Digital Marketing)
Joulestowatts
Gurgaon
10.2018 - 07.2019
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Developed and implemented data for clients as per Google Adwords policies and best practices.
- Conduct Sessions of Soft skills and Communication skills as per process requirement.
- Taking stress management and stakeholders management sessions
- Managed iETAs(Improved Expanded Text Ads) and RSAs (Responsive Search Ads) for increased revenue and visibility through AdWords platform.
- Ensured better customer experience with high quality ETAs and RSAs (Expanded Text Ads & Responsive Search Ads).
- Mapped creative ad copies with ad themes for better client satisfaction and revenue generation.
Public Relations and Client Servicing Intern
Talking Point Communications
New Delhi
06.2017 - 07.2017
- Developed original content for blog posts and website articles.
- Helped plan and execute private, company, and client events.
- Tracked and reported on success of campaigns and public relations efforts.
- Built and maintained relationships with relevant media outlets and journalists.
Intern - Content Writer & Editor
Times Group and Hashtag PP
Delhi
07.2016 - 08.2016
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Connected and interacted with readers via email or message boards to address needs and ideas of audience.
Education
Master of Arts - Journalism and Mass Communications
Amity School Of Communications
India 07.2016 - 05.2018
Post Graduate Diploma - Public Relations and Advertising
Bhartiya Vidya Bhavan
India 07.2016 - 04.2017
Master of Arts - Mass communication
Guru Jambeshwar University
India 07.2016 - 04.2018
Bachelor of Arts - Journalism and Mass Communication
GGSIPU
India 08.2013 - 05.2016
Skills
Corrective action planning
Consistent brand messaging
Proofreading
Keyword optimization
Ad development
Team Building
Microsoft Excel proficiency
Advertising and marketing
Customer engagement
Spreadsheet expertise
Google AdWords
Google Docs
Speechwriting and messaging
MS Office
Employee coaching
Interests
Client Servicing
Team Building
Content Auditor
Keyword Planning
Advertising
Timeline
Senior Quality Assurance Auditor
Google Operations Center
06.2022 - Current
Quality Auditor & Senior Business Associate
Accenture
07.2019 - 06.2022
Business Analyst (Digital Marketing)
Joulestowatts
10.2018 - 07.2019
Public Relations and Client Servicing Intern
Talking Point Communications
06.2017 - 07.2017
Intern - Content Writer & Editor
Times Group and Hashtag PP
07.2016 - 08.2016
Master of Arts - Journalism and Mass Communications
Amity School Of Communications
07.2016 - 05.2018
Post Graduate Diploma - Public Relations and Advertising
Bhartiya Vidya Bhavan
07.2016 - 04.2017
Master of Arts - Mass communication
Guru Jambeshwar University
07.2016 - 04.2018
Bachelor of Arts - Journalism and Mass Communication
GGSIPU
08.2013 - 05.2016