Communications
Tanisha Budhiraja
Senior Quality Assurance Auditor (Content)
Noida
Summary
An experienced Digital Marketing enthusiast with a demonstrated history of working in the internet marketing and services industry. Skilled in Google Ads, Creative and Professional Online Content Marketing. A Strong media and communication professional with a Master of Arts (M.A.) focused in Journalism and Mass Communication. With a continuous flow of Creativity, Hard work, Discipline and Punctuality, along with a thirst for knowledge, I am looking to achieve new milestones in my career.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Quality Assurance Auditor
Google Operations Center
Gurgaon
06.2022 - Current
- Completed timely quality reports highlighting deficiencies and recommending corrective actions to improve ad quality.
- Educated and oriented employees to improve compliance with quality control protocols.
- Gathered and reviewed current data to determine areas in need of improvement.
- Inspected work areas regularly to identify quality control procedures and junior personnel's actions in need of improvement.
- Trained and reviewed work of junior personnel on departmental responsibilities.
- Compared quantity, quality and labeling of customer orders to check accuracy and completeness.
- Audited digital ad copies through review of research protocols and Google Adwords policies.
- Developed and implemented system to provide continuous evaluation of digital advertising performance.
- Auditing and reviewing ad copies, also providing client ready output of recommendations as per Google policies and guidelines for various brands across the globe.
Quality Auditor & Senior Business Associate
Accenture
Gurgaon
07.2019 - 06.2022
- Created solution-based ad copies to achieve business goals based on Google Analytics and internal reporting data.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Increased brand awareness through creation and management of Google ads for various clients.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO-friendly ad copies for search network.
Business Analyst (Digital Marketing)
Joulestowatts
Gurgaon
10.2018 - 07.2019
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Developed and implemented data for clients as per Google Adwords policies and best practices.
- Conduct Sessions of Soft skills and Communication skills as per process requirement.
- Taking stress management and stakeholders management sessions
- Managed iETAs(Improved Expanded Text Ads) and RSAs (Responsive Search Ads) for increased revenue and visibility through AdWords platform.
- Ensured better customer experience with high quality ETAs and RSAs (Expanded Text Ads & Responsive Search Ads).
- Mapped creative ad copies with ad themes for better client satisfaction and revenue generation.
Public Relations and Client Servicing Intern
Talking Point Communications
New Delhi
06.2017 - 07.2017
- Developed original content for blog posts and website articles.
- Helped plan and execute private, company, and client events.
- Tracked and reported on success of campaigns and public relations efforts.
- Built and maintained relationships with relevant media outlets and journalists.
Intern - Content Writer & Editor
Times Group and Hashtag PP
Delhi
07.2016 - 08.2016
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Connected and interacted with readers via email or message boards to address needs and ideas of audience.
Education
Master of Arts - Journalism and Mass Communications
Amity School Of Communications
India 07.2016 - 05.2018
Post Graduate Diploma - Public Relations and Advertising
Bhartiya Vidya Bhavan
India 07.2016 - 04.2017
Master of Arts - Mass communication
Guru Jambeshwar University
India 07.2016 - 04.2018
Bachelor of Arts - Journalism and Mass Communication
GGSIPU
India 08.2013 - 05.2016
Skills
Corrective action planning
undefinedInterests
Client Servicing
Team Building
Content Auditor
Keyword Planning
Advertising
Timeline
Senior Quality Assurance Auditor
Google Operations Center
06.2022 - Current
Quality Auditor & Senior Business Associate
Accenture
07.2019 - 06.2022
Business Analyst (Digital Marketing)
Joulestowatts
10.2018 - 07.2019
Public Relations and Client Servicing Intern
Talking Point Communications
06.2017 - 07.2017
Intern - Content Writer & Editor
Times Group and Hashtag PP
07.2016 - 08.2016
Master of Arts - Journalism and Mass Communications
Amity School Of Communications
07.2016 - 05.2018
Post Graduate Diploma - Public Relations and Advertising
Bhartiya Vidya Bhavan
07.2016 - 04.2017
Master of Arts - Mass communication
Guru Jambeshwar University
07.2016 - 04.2018
Bachelor of Arts - Journalism and Mass Communication
GGSIPU
08.2013 - 05.2016
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