Tanisha Budhiraja
Noida
Summary
Innovative Content Producer & Learning Strategist with 5+ years of expertise in digital storytelling, instructional design, and content curation. Skilled in creating engaging, high-impact learning experiences that drive user engagement and organizational success. Adept at producing interactive, data-driven, and visually compelling content aligned with business goals. Strong background in digital learning, content moderation, and stakeholder collaboration to enhance knowledge retention and user satisfaction. Recognized for designing scalable training solutions, optimizing learning strategies, and leading automation initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Quality Assurance Associate
Google Operations Center
Gurugram
06.2022 - 04.2024
- Increased ad engagement by 20% and revenue by 15% through optimized content strategies.
- Designed immersive digital learning experiences, improving knowledge retention, and engagement.
- Developed high-quality scripts and training resources for global teams.
- Conducted data-driven content analysis, refining content strategies for maximum impact.
- Streamlined workflow efficiency by collaborating with cross-functional teams to identify and resolve bottlenecks in the production process.
- Led root cause analysis investigations for product defects, implementing corrective actions to prevent recurrence.
- Mentored junior associates, fostering a collaborative team environment focused on achieving exceptional product quality.
Senior Business Analyst
Accenture Solutions Pvt Ltd.
Gurugram
07.2019 - 06.2022
- Boosted team efficiency by 35% through content optimization and learning programs.
- Developed scalable training programs, improving workforce competency.
- Led content curation projects, ensuring high-quality deliverables aligned with brand standards.
- Supported the leadership team with reporting, analysis, and business presentations to inform divisional strategies.
- Enhanced stakeholder engagement through effective communication of complex data and insights.
Business Analyst
JoulesToWatts Business Solutions Pvt Ltd.
Gurugram
10.2018 - 07.2019
- Created training content that bridged 18% of process knowledge gaps.
- Implemented AI-driven learning personalization, optimizing content delivery.
- Performed a gap analysis between existing systems or processes and the desired state, identifying areas for improvement or enhancement.
Education
Master of Arts - Journalism And Mass Communication
Amity University
Noida11-2018
Post Graduate Diploma - Public Relations And Advertising
Bhartiya Vidya Bhavan
Delhi07-2017
Bachelor of Arts - Journalism And Mass Communication
Guru Gobind Singh Indarprastha University
Dwarka08-2016
Skills
- Digital Learning Content Strategy
- Storytelling & Scriptwriting
- Instructional Design & LMS Management
- AI-Powered Learning
- User-Centric Content Optimization
- Editing and Quality Assurance
- Stakeholder Collaboration and Project Management
- SEO and Google Ads content creation
- Data-Driven Performance Analysis
- Content automation and workflow efficiency
- AI-Driven Content Optimization and SEO Strategies
Accomplishments
- Led a revamp of digital learning content for a Fortune 500 clients, improving overall engagement.
- Designed microlearning modules to increase awareness among the stakeholders and team members .
- Developed a content QA framework, increasing ad performance by 20% and client retention by 15%.
- Conducted SEO & keyword research, enhancing content visibility.
- Designed corporate training programs that increased employee proficiency.
- Created interactive e-learning modules, enhancing training efficiency.
Certification
- AI-Powered Performance Ads
- AI-Powered Shopping Ads
- Google Ads - Measurement
- Search Ads 360 Certification
- Google Ads Creative
- Google Ads Apps
Timeline
Senior Quality Assurance Associate
Google Operations Center
06.2022 - 04.2024
Senior Business Analyst
Accenture Solutions Pvt Ltd.
07.2019 - 06.2022
Business Analyst
JoulesToWatts Business Solutions Pvt Ltd.
10.2018 - 07.2019
Master of Arts - Journalism And Mass Communication
Amity University
Post Graduate Diploma - Public Relations And Advertising
Bhartiya Vidya Bhavan
Bachelor of Arts - Journalism And Mass Communication
Guru Gobind Singh Indarprastha University
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