Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Tanisha Kapoor

Haldwani

Summary

Dynamic brand management professional with a proven track record at HealthKart, driving a 10% revenue uplift through innovative digital merchandising and cross-functional collaboration. Skilled in data analysis and campaign execution, I excel at optimizing e-commerce strategies and enhancing customer engagement, delivering measurable results in competitive markets.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Brand Management Associate

HealthKart
Gurugram
03.2025 - Current
  • Spearheaded digital merchandising and multichannel go-to-market strategies, driving a 10% uplift in brand revenue within 30 days of new product launch.
  • Worked cross-functionally with content, creative, and marketing teams to align PR initiatives, recipe content, and LinkedIn messaging with brand campaigns and product launches.
  • Developed and curated 30+ original, brand-aligned posts monthly, driving engagement and supporting content marketing initiatives across website and social media.
  • Led on-site shoots, collaborating with photographers and the creative team to produce high-quality visuals that aligned with brand aesthetics, resulting in 20% higher engagement on promotional content.
  • Collaborated with the performance marketing team to ensure alignment between content, SEO, and paid media efforts, achieving 10% improvement in conversion rates through optimized post and recipe content.

Brand Partnerships Associate

Nutrabay
Gurgaon
04.2024 - 04.2025
  • Supported the execution of pricing strategies across product lines, contributing to a 20% increase in average order value (AOV).
  • Onboarded 25+ niche sports nutrition brands contributing to over 15% in total revenue
  • Collaborated cross-functionally with marketing, catalogue, and inventory teams to maintain >95% website accuracy, directly improving conversion rates by 8%.
  • Analyzed SKU-level performance for over 1,000 SKUs, identifying pricing opportunities that led to a 10% lift in revenue during key sale events
  • Built and maintained weekly performance dashboards in Excel, using advanced formulas (VLOOKUP, Pivot Tables)
  • Analyzed marketing funnel performance and implemented data-driven adjustments to drive higher conversion and customer retention (4% cancellation reduction through SDD, NDD and optimised landing pages.
  • Leveraged GA4 and customer analytics to optimize product detail pages (PDPs) and landing pages, reducing page abandonment rates by 10–12% across top-performing categories.

Account Manager

Moxie Management
Worcester
07.2023 - 11.2023
  • Delivered product presentations and optimized cross-channel marketing initiatives, achieving a 70-75% client close rate.
  • Led team initiatives to enhance customer targeting strategies, improving sales cycle efficiency and monthly revenue by 30%.

Merchandising & Retail Co-Op

Wayfair (AllModern)
Amherst
06.2021 - 12.2021
  • Launched limited-time merchandising bundles during major sale events, driving 4X higher conversion compared to baseline SKUs.
  • Standardized naming and improved digital catalog accuracy for over 200 SKUs, enhancing site navigation, browse and search experiences.
  • Conducted competitive research and executed a category growth plan that led to $7K GRS growth within 3 weeks.

Education

BBA - Operations Management

University of Massachusetts
Amherst

Skills

  • Digital Merchandising and Site Optimization
  • Data Analysis and Reporting (Power BI, GA4, Excel)
  • E-commerce Growth Strategy
  • SQL/Tableau
  • Shopify
  • Brand Strategy & Vendor Partnerships
  • SEO & Digital Funnel Optimization
  • Cross-functional Team Collaboration
  • Campaign Execution (SMS, Push, WhatsApp)
  • A/B Testing & Experimentation
  • Product Management & Merchandising Display
  • Google Analytics

Certification

  • Gold Medalist, State Level Powerlifting
  • Certified in Google Analytics (GA4)
  • Hands-on experience with Power BI & Adobe Analytics

Affiliations

  • Competitive Powerlifter

Timeline

Brand Management Associate

HealthKart
03.2025 - Current

Brand Partnerships Associate

Nutrabay
04.2024 - 04.2025

Account Manager

Moxie Management
07.2023 - 11.2023

Merchandising & Retail Co-Op

Wayfair (AllModern)
06.2021 - 12.2021

BBA - Operations Management

University of Massachusetts

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Tanisha Kapoor