TANISHA KHANNA
Toronto
Summary
Results-driven Influencer & Social Media Marketing Specialist with over 5 years of global experience spanning India and Europe. Successfully scaled monthly revenue from $19.8K to $239.4K CAD in less than a year, achieving a 3.8x increase in ROAS. Proven track record in leading full-funnel influencer campaigns, managing a monthly budget of $63,000 CAD, and mentoring teams. Adept at content planning, hook scripting, mood-boarding, and production alignment. Proficient in Power BI for performance analytics and experienced with tools such as ClickUp, Grin, and Impact for large-scale project execution.
Overview
6
6
years of professional experience
Work History
Assistant Manager – Influencer & Brand Marketing
Nutrabay
03.2024 - 03.2025
- Managed a monthly influencer budget of $63,000 CAD and mentored a team of 4, overseeing 100+ creator partnerships.
- Increased monthly revenue from $19.8K CAD to $239.4K CAD, achieving a 3.8x ROAS in less than a year through strategic influencer activations.
- Led content direction, scripting, and mood-boarding for new product and brand launches, ensuring alignment across teams.
- Collaborated with cross-functional teams (design, content, performance) to deliver high-impact, full-funnel campaigns.
- Utilized Power BI for real-time sales tracking and ClickUp for end-to-end campaign management.
Senior Associate – Influencer Marketing
MuscleBlaze (HealthKart)
07.2022 - 10.2023
- Managed 120+ influencers and achieved a 6X ROI across campaigns, consistently driving revenue growth.
- Launched and sold out MuscleBlaze’s first-ever apparel collection in under 2 months, driving brand recognition and sales.
- Coordinated with design and marketing teams to execute integrated, high-impact launch campaigns.
Influencer & Social Media Manager
Gusti Leder GmbH
05.2021 - 06.2022
- Oversaw influencer partnerships across Europe, developing visual content strategies that elevated brand presence.
- Directed Pinterest growth by 5% and coordinated model/product photoshoots for online market places & social media, contributing to brand expansion in the EU market.
Social Media Manager (Contract)
Geetanjali Jewellers, Country Barn & Ferns N Petals
03.2021 - 05.2021
- Executed influencer collaborations to drive brand awareness and engagement, supporting product launches.
- Developed content calendars, brand narratives, and social media strategies to enhance brand visibility.
- Worked on 50+ content pieces for each brand month on month.
Social Media Manager
HashtagMe.in
02.2019 - 02.2021
- Grew Instagram following from 0 to 50K+ organically, leveraging viral content and meme marketing to engage users.
- Managed influencer collaborations that boosted Instagram-driven website traffic by 8%, driving conversions.
Education
PG Certificate - Digital Marketing
MICA & Upgrad
New Delhi, India01.2021
BA - Philosophy & Psychology
University of Delhi
New Delhi, India01.2018
Certificate - Brand Management
YMCA
New Delhi, India01.2018
Skills
- Influencer Marketing Strategy & Team Leadership
- Cross-Functional Campaign Execution
- Performance Analytics (Power BI)
- Budget Management
- Hook Scripting, Mood-boarding Launch Campaigns
- Project Management (ClickUp, Grin, Impact)
- Content Strategy & Creative Direction
- Social Media Growth & Brand Engagement
- Negotiation
- Contract management
- Team leadership
- Operations management
Timeline
Assistant Manager – Influencer & Brand Marketing
Nutrabay
03.2024 - 03.2025
Senior Associate – Influencer Marketing
MuscleBlaze (HealthKart)
07.2022 - 10.2023
Influencer & Social Media Manager
Gusti Leder GmbH
05.2021 - 06.2022
Social Media Manager (Contract)
Geetanjali Jewellers, Country Barn & Ferns N Petals
03.2021 - 05.2021
Social Media Manager
HashtagMe.in
02.2019 - 02.2021
PG Certificate - Digital Marketing
MICA & Upgrad
BA - Philosophy & Psychology
University of Delhi
Certificate - Brand Management
YMCA
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