Tanisha Khurana
Gurgaon
Summary
Strategic Leader |GTM & Brand Growth
Strategic leader with a strong focus on Go-to-Market (GTM) strategy, digital marketing, and brand growth. Demonstrated success in client acquisition and retention, driving scalable business growth through data-driven insights. Launched and expanded two startups in hydroponics and water solutions, achieving PAN-India recognition while enhancing brand visibility. Expertise in sales forecasting, market research, and consumer engagement ensures impactful business strategies that blend creativity with analytical precision.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Industry Business Partner | TMT Industry Manager
Grant Thornton Bharat
Gurgaon
08.2023 - Current
- Led the development and execution of industry business plans for the TMT sector, driving a 30% increase in market visibility and client engagement through strategic marketing initiatives
- Led thought leadership campaigns, increasing media share of voice by 40% and strengthening Grant Thornton’s presence in the TMT industry
- Contributed to key reports like Tech Trends, AVGC “Fx and Byond”, and Code of Conduct for Gaming, along with publishing several industry articles
- Organized and managed industry-focused events, contributing to a 25% growth in client acquisition and fostering key partnerships within the TMT ecosystem
- Drove revenue growth by expanding industry business and client base, achieving a 20% increase in business pipeline through targeted awareness, networking, and strategic collaborations
Marketing and Business Development Manager
Paramount Polymers
Gurgaon
08.2021 - 08.2023
- Implemented OEM marketing strategies, resulting in a 12% increase in customer base within six months
- Managed key export accounts across multiple regions, contributing to a 10% increase in overall export sales
- Developed and executed a comprehensive B2B strategy, resulting in a 20% increase in B2B customer acquisition
Marketing Manager
Paramount Pure- A True Water Solution Company
New Delhi
08.2020 - 08.2021
- Worked with key stakeholders to build a strong network of over 2,000 dealers and distributors, 100,000 customer subscriptions, and in-shop retail across pan-India.
- Guided the brand development of a complete water solution company, ranging from water purifiers, touch-free digital hand sanitizers, water coolers, softeners, and sewage treatment plants for both commercial and personal use.
- Assisted in developing a cross-functional project team through all phases of the product development, resulting in over 200 SKUs.
Co-Founder
Nude Leaf
New Delhi
09.2015 - 07.2020
- Founded one of India’s first automated urban hydroponic startups, scaling to 4,000 active subscribers and 30+ retail outlets in NCR, with an annual growth rate of 30%.
- Developed an in-house Agrotech ERP platform, streamlining plant growth tracking, inventory, orders, and deliveries, and reducing order fulfillment errors to less than 5%.
- Partnered with leading B2B clients like Future Group, Le Marche, Spencer's Retail, Milk Basket, and top restaurant chains, including Diva, Olive, and Artusi.
- Established key industry relationships with DLF, the American and British Embassies, Tamana Foundation, and Ahaar Food Festival, driving growth and market expansion.
Data Analytics Intern, Global Corporate Services Analytics
American Express
Gurgaon
06.2014 - 08.2014
- Collaborated with the MI Transformation team to identify strategic SAGE (Subscriber Acquisition, Growth, and Engagement) opportunities on reports for both internal and external subscriptions
- Developed an intensive client segmentation model utilizing SAS and the fundamentals of BCG Matrix to group 109 Global Clients into four distinct clusters
- Prepared visualizations and interactive dashboards in SAGE, utilizing the 3I (Inform, Insight, Influence) concepts, to create high-impact reports
- Implemented strategies based on assigned complexity scores to enhance reporting accuracy and client engagement, resulting in a significant percentage improvement
Education
Diploma - Hydroponic Systems
University of Arizona
02.2015
School of Media
Indiana University
Bloomington, IN12.2014
GD Goenka World School
Gurgaon, HARYANA05.2010
Skills
- Project Management
- Leadership & Team Building
- Business Strategy
- Risk Management
- Communication and Public Speaking
- Customer Relationship Management
- Adobe Creative Suite
- Power BI
- Google AdWords
- Google Data Studio
Certification
- Content Writing Certification, HubSpot
- Final Cut Pro
- Microsoft Office
- LinkedIn Sales Navigator
Timeline
Industry Business Partner | TMT Industry Manager
Grant Thornton Bharat
08.2023 - Current
Marketing and Business Development Manager
Paramount Polymers
08.2021 - 08.2023
Marketing Manager
Paramount Pure- A True Water Solution Company
08.2020 - 08.2021
Co-Founder
Nude Leaf
09.2015 - 07.2020
Data Analytics Intern, Global Corporate Services Analytics
American Express
06.2014 - 08.2014
Diploma - Hydroponic Systems
University of Arizona
School of Media
Indiana University
GD Goenka World School
Similar Profiles
Saloni KhandelwalSaloni Khandelwal
Senior Consultant – Governance, Risk & Compliance at Grant Thornton Bharat (GT)Senior Consultant – Governance, Risk & Compliance at Grant Thornton Bharat (GT)
ELEZABETH OOMMENELEZABETH OOMMEN
VAT Transformation & Compliance SME at Grant Thornton Bharat LLPVAT Transformation & Compliance SME at Grant Thornton Bharat LLP
CA RAJAT VERMACA RAJAT VERMA
Senior Consultant at Grant Thornton BharatSenior Consultant at Grant Thornton Bharat