Summary
Overview
Work History
Education
Skills
Timeline
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Tanisha Mathur

Bengaluru

Summary

Versatile business consultant with proven expertise in personalization, optimization, and value realization. MBA in Marketing from IMT Ghaziabad, with a strong foundation in strategic problem-solving, cross-functional collaboration, and data-driven decision-making. Experienced in driving impactful personalization initiatives that enhance user journeys and improve conversion rates. Passionate about helping brands unlock business value through tailored digital experiences and continuous optimization.

Overview

6
6
years of professional experience

Work History

Associate business Consultant

Adobe
01.2025 - Current
  • Partnered with cross-functional teams to design KPI frameworks and performance models as part of Adobe’s consulting engagements; supported stakeholders in measuring value realization through structured test-and-learn frameworks and data-driven experimentation.
  • Conducted a comprehensive Adobe Target audit for a leading automotive brand, identifying gaps in personalization strategy and optimizing testing architecture with scalable A/B and multivariate testing setups to drive higher experimentation velocity.
  • Led a feature mapping initiative for a global real estate company and developed tailored personalization use cases for telecom, banking, and airline clients—aligning platform capabilities with user behaviour to boost engagement and product adoption.
  • Built and maintained executive dashboards using Adobe Analytics to visualize campaign performance, behavioural insights, and feature adoption; delivered value realization readouts to senior stakeholders across automotive, BFSI, and aviation industries, translating outcomes into measurable business impact.

Associate Business Consultant Intern

Adobe
04.2023 - 06.2023
  • Developed a structured and dynamic Feature-map framework for Mobile Applications, drawing inspiration from the pre-existing framework for websites. This would empower Business Consultants at Adobe to drive client interactions effectively.
  • Performed benchmarking analysis for mobile applications and websites using the frameworks, evaluating five brands within each of the four industries.
  • Conducted market research and competitive analysis to identify key opportunities and challenges in the four industries, enabling development of targeted marketing strategies for increased market share.
  • Utilized the frameworks to generate competitive analysis heatmaps for five brands within each of the four industries.

Senior System Engineer

Infosys Ltd.
01.2019 - 01.2022
  • Improved the user experience and application integrity of a newly developed software for an American insurance client.
  • Delivered 7 different Lines of Business with different business streams, New Business and Endorsements, for all American states.
  • Conducted Knowledge Transfer sessions for new recruits.

Education

MBA - Marketing

Institute of Management Technology
Ghaziabad, India
04.2001 -

Bachelors of Technology - CSE

SRM - IST
Kattankulathur, India
04.2001 -

Skills

  • Client CommunicationMS Excel
  • Adobe Target
  • Adobe Analytics
  • MS PowerPoint
  • Client Communication
  • Market Research
  • Digital Personalization & Optimization Strategy
  • Conversion Rate Optimization (CRO)
  • UI/UX Analysis & Journey Mapping
  • KPI Definition & Competitive Benchmarking
  • Stakeholder Management & Value Realization

Timeline

Associate business Consultant

Adobe
01.2025 - Current

Associate Business Consultant Intern

Adobe
04.2023 - 06.2023

Senior System Engineer

Infosys Ltd.
01.2019 - 01.2022

MBA - Marketing

Institute of Management Technology
04.2001 -

Bachelors of Technology - CSE

SRM - IST
04.2001 -

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Tanisha Mathur