Tanisha Tyagi
Summary
Skilled Marketing Specialist with 5 years of experience, driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Passionate about the power of storytelling & bringing brands to life through design, messaging, and media.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
S Chand Publishing
11.2022 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Designed and implemented advertising and public relations activities.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Worked closely with in-house design team to develop visuals for content.
- Updated customer database and generated lists and counts for direct marketing projects.
- Onboarded new team members and coached personnel in marketing tasks.
- Managed campaigns that consistently exceeded sales goals.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
- Wrote engaging and successful marketing, advertising, and website copy.
Assistant Manager (Marketing & Communications)
Manupatra Information Solutions Pvt Ltd
04.2022 - 10.2022
- Enhanced visibility of the company's brands and products through various marketing campaigns, Google ads, SEO, LinkedIn Ads.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 25%.
- Created content for product portfolio, website, e-books, courses, blogs, videos, social media posts.
- Initiated LinkedIn newsletter, ads webinars, podcast, Instagram reels, WhatsApp API.
- Helped the brand amplify its presence on various digital and social media platforms, develop thought leadership strategy for LinkedIn, reach out to relevant influencers/industry leaders/bloggers for collaboration, PR activities and engagement.
Brand Marketing Consultant
Tata Power Delhi Distribution Limited
05.2021 - 04.2022
- Developed brand and implementation strategies that include brand and communication plan, marketing activities, advertising and promotion programs.
- Worked effectively with creative agencies on brand and communication strategy.
- Launched brand awareness campaigns across digital media (LinkedIn ad campaigns, PR, and partnership marketing that increased sales by 30%.
- Worked cross-functionally with creative teams to develop branding guideline toolkit.
Key Accounts Executive
PhonePe
07.2020 - 04.2021
- Initiated management process for key accounts in Noida from scratch and created Key Merchant base of 400+ clients.
- Generated revenue by closing scratch cards deals.
- Ranked 4th PAN India 15 in 2 consecutive quarters.
- Received hightest incentives in all quarters for over achieving the targets.
Area Sales Executive
Brindco Sales Pvt Ltd
02.2019 - 06.2020
- Handled Business Development & Promotions for Hopper & Buho along with both alcoholic & non-alcoholic beers of Kingfisher & Heineken
- Organized Promotional Events for Kingfisher & Hopper like Ladies Night, Kingfisher Night, Cricmania, Sunburn, Brew Fest, October Fest
- Hit and exceeded department KPIs by 20% for 3 months in a row
Education
PGDM - Marketing & Operations
Jaipuria Institute Of Management
Noida2019
Skills
- Proficient in MS Office
- Brand marketing & promotion
- Marketing data analysis
- Brand guideline development
- Social Media Marketing
- Digital marketing strategy
Certification
- Content Marketing- Airtel
- Digital Marketing(Fundamental)- Google
- Digital Marketing Course, 12 Courses in 1- Udemy
- Social Media Marketing Mastery- Udemy
Accomplishments
- R&R by management for employee of the quarter at S Chand Publishing (October)
- R&R by management for running successful campaigns at S Chand Publishing (July)
- Appreciated by the COO of Manupatra for planning & executing a talk show with CEO
- R&R by management for successful product portfolio expansion at Tata Power-DDL
- Recognized by Chief Commercial for creating content for newly launched website page at Tata Power-DDL
- Ranked in top 10 PAN India for 5 consecutive months at PhonePe.
- Rewarded by Executive Director of Brindco Sales Pvt Ltd.
Timeline
Marketing Specialist
S Chand Publishing
11.2022 - Current
Assistant Manager (Marketing & Communications)
Manupatra Information Solutions Pvt Ltd
04.2022 - 10.2022
Brand Marketing Consultant
Tata Power Delhi Distribution Limited
05.2021 - 04.2022
Key Accounts Executive
PhonePe
07.2020 - 04.2021
Area Sales Executive
Brindco Sales Pvt Ltd
02.2019 - 06.2020
PGDM - Marketing & Operations
Jaipuria Institute Of Management
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