TANISHKA CHANDNANI

• On-Call Freelancer and assist during special events.
• Assisted with the development of advertising, marketing collateral, printed materials.
• Provide private instruction to individual or small groups of students to improve academic performance, improve occupational skills, or prepare for academic or occupational tests.
• Develop teaching or training materials, such as handouts, study materials, or quizzes.
• Imparting great deal of knowledge and motivation to various corporate clients.

• Exceeded goals through effective task prioritization and great work ethic.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Plan and execute Training calendar & sessions as per sales plans to maximize growth opportunities and achieve desired numbers, revenue & profitability.
• Managed organizational sales by developing a business plan that covers sales, revenue and expense controls.
• Develop a growth strategies focused both on financial gain and customer satisfaction.
• Developed and maintained courteous and effective working relationships.
• Sales goals tracking and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordination with marketing team on lead generation.
• Sales team development through motivation, counselling and product knowledge education.
• EO2 Event Management (Mumbai).

• Achieved record levels of billings for ERP solutions (Rs.50 lakhs) in the first year of hire; established client relationships despite high competition and increased the depth of business with such accounts.
• Lead the business development team and enhancing their skills levels to take on independent decisions.
• Negotiating commercial, legal and servicing terms with big-ticket customers.
• Increased the depth of revenues by 30% from existing key customers.
• Instituted processes for selection and management of ad agencies and vendors for creative development (print and web), marketing fulfilment (print) and internet marketing; on-going negotiations resulted in an average 35% reduction in earlier quoted prices.
• Established new client relationships resulting in Rs.
• 75lakhs in sales revenues leading a team of 4 sales executives.
• Increased billings from assigned client accounts resulting in additional revenues Rs.
• 20 Lac+ with no collection arrears.
• Successfully spearhead campaigns on social media platform including Facebook, Instagram, You tube.
• Manage social media planning for execution of marketing strategies and community management.
• Implemented marketing and promotional tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts.
• Recruited, hired and trained 10 marketing and sales specialist, improving overall sales targets by 24% while maintaining 100% in employee retention.

• Lead the development of a user-friendly, customer interfacing website.
• Developed marketing collateral for product positioning and regular customer communication Increased depth of revenues by 25% from existing key customers (institutions and ultra-HNIs) Knowledge management - Implementing training programs and knowledge transfer processes in co-ordination with the investments team to ensure skilling/re-skilling of sales team.
• Established media relationships with leading financial dailies like Economic Times and Business Standard and the number one business television channel CNBC.
• Spearheaded business development for the rating of debt instruments issued by Banks, Financial Institutions, NBFCs, Housing Finance Companies and Insurance Companies.
• Lead the administration Team Concept Selling: Introduced the innovative product (India market) in a complex, multi-level sales environment comprised of multiple decision makers and influencers Developed content and directed the creative development of marketing brochures, PowerPoint Presentations, CDs and seminar and exhibition banners; supervised the marketing fulfilment (production) activities for the school and the group.
• Planned exhaustive advertisement campaigns for clients with annual retainer ship arrangements, developed artwork and ad-copies for campaigns.
• Co-ordinated with internal departments (art, distribution and editorial) and ensured 100% adherence to operating schedules Developed new promotional campaign by bundling products together, increases sales revenue by 13%.
• Negotiated new contracts with vendors, saving Rs.Two lakhs to administration departments.

• TRAINING AND EVENTS.
• Established 5 new client relationships resulting in Rs.
• 10 Lac+ in sales revenues.
• Devised the channel (re-seller network) development strategy; located 5 new channel partner companies and realigned relationships with the existing network to expand market coverage by 25%.
• Implement and evolve high impact strategies to target new business opportunities and market.
• Completed redesign and launch of company’s website in six months.
• Oversaw both inbound and outbound marketing campaigns to generate new business and to support partner and sales team.
• Designed and created marketing collateral for sales meetings, trainings and seminars.
• Managed all corporates marketing functions with budget of Rs.
• Five lakhs, including brand management, product launch, advertising, marketing collaterals, and events.
• Prepare presentations as per the client requirement and company’s and market standards.
• Conduct skill development classes for consultants and sales managers to enhance productivity.
• Design the selling tools for the sales manager and consultants International institute of Fashion Designing (INIFD) (Delhi.

Consistently achieved monthly targeted sales and increased sales revenues by 15%; closed high value deals in a single month (August 2010).

• Handled a gamut of Go-to-market activities including strategic marketing planning, market share assessments, product positioning, new product launches and customer relationship management processes; assisted the CEO in annual and need-based budgeting for marketing activities.

• Instrumental in achieving a 12% increment in revenues; achieved greater effectiveness in promotional campaigning and within allocated budgets.

• Conducted more than 15 information and awareness seminars (based on advertisement response) pan-India, resulting in more than 75 admissions (lead conversion of 55%) and revenue generation of Rs.66Lakhs; co-ordinated with the senior leadership team for delivery at these seminars. (FY 2010-2011)

• Trained more than 100 students per year in fashion designing; conducted demonstrations, study tours and workshops.

• Implemented critical updates required in the syllabus and introduced newer training methods; thereby achieved a 40% increase in training quality. (based on student feedback)

• Instituted procedures for improving performance of students and the department. (student feedback forms, student attendance reports, regularized examinations and course plan monitoring sheets)

• Maintain official company page on facebook to facilitate interaction with customers.

• Contribute to relevant blogs, conferences and events to increase brand awareness.

• Analyzed competitors to evaluate the effectiveness of marketing strategies.

• Planned and negotiated media buys, including TV, radio, print and digital.

• Saved the company over Rs. 2.5 lakhs by negotiating advertising and commercial sponsorship contracts.

• Developed online marketing campaigns increasing followers by 1400+ and driving brand awareness.

• Hiring Career Guidance Counsellors, Training and certifying them.
• Co-ordinate with the internal Team in imparting training and knowledge to the counsellors.
• Interact with customers likes schools and retail customers to assess the requirement.
• Plan the delivery of the counselling for the students and execute it - which includes load planning, counsellor availability planning, and session scheduling.
• Prepare and Maintain the MIS reports.
• Make presentations to Management.
• Facilitate the Logistics of equipment across the Sessions Locations.
• Developing and maintaining relationships with companies to get the students placed.
• Faculty Management.
• Salary and daily expenses.