Tanishka Sharma

• Leading a team of digital marketing & building an active Social Media community.
• Strive for effective and innovative marketing initiatives which saw 132% growth in followers.
• Closely working with agencies to drive campaigns, bring fresh initiatives, formulate plans, and drive to execute across all platforms.
• Driving performance marketing and report performance of all digital marketing campaigns & assess against goals [ROI & KPIs].
• End to end responsibility for Digital marketing programs that include strategies, allocating resources effectively to maximize ROI and meet performance targets.
• Managed SEM campaigns, resulting in 69% decrease in Cost per lead [CPL].
• Onboarded Salesforce in Mar '24 and integrated modules like marketing cloud, emailers, etc. with other tools to drive better business outcomes.
• Responsible for website performance & maintenance. Developed & implemented SEO strategies resulting in 217% increase in organic traffic.
• Website content creation & planning along with good understanding of customer experience- UI/UX.

• Company Overview: [Reliance Jewels]
• Lead & managed end to end digital marketing for the brand.
• Planned & managed social media marketing calendars and campaigns across brand social handles. Increased IG followers by 28%
• End to end planning & execution of entire digital marketing campaigns & performance marketing and responsible for ROI delivery across the channels.
• Analyze and determine key insights from key business drivers, competitive environment, trends, and operating metrics.
• Drove E-com business and build strategy to increase website traffic & drive sales.
• Brought in new ideas & freshness in overall communication and set a benchmark.
• To plan, lead & execute Brand Calendar throughout the year.
• Identified & created new properties for the brand and drove activation online & offline.
• Built brand properties & innovation online and offline.
• Marketing research & understanding buying pattern of consumers for Fine jewellery.
• New store planning & driving strategy traffic to counters through visibility & activations.

• Company Overview: [Global Desi]
• Planned and communicated brand communication for EBOs, MBOs & LFS.
• Formed & executed communication strategy on ATL, BTL, digital platforms & ensuring smooth execution.
• Celebrity management & PR [Influencers] and managing events for driving footfalls.

• Company Overview: [Big Bazaar & fbb]
• Developed & executed promotional marketing 360-degree campaigns & communication strategies.
• Managed revenue of around 700Cr which is 20% of total fashion revenue & building brand nationally.
• Managed brand sponsored associations like Miss India pageant and devised campaigns roping in Miss India's as our brand ambassador.
• Developed communication strategy on ATL, BTL, digital platforms & ensuring smooth execution.

Lifestyle formats

• Handled General Merchandise LOB Assortment for HomeTown, Food Hall, and other formats.
• Target planning, inventory control, and controlling shrinkage.
• Conducted Business analysis, business planning & product planning for lifestyle format.
• Developed strategies and operational plans.