Tanishka Singh
Loyalty Marketing
Bengaluru
Summary
Performance-Driven Loyalty and Channel Marketing Manager with 8 years of experience in client relationship and product management. Multi-tasking individual well-known for creating a positive workplace culture and high-performing teams. A great team player and practical problem-solver with excellent issue and conflict resolution skills to drive team and organizational success.
Overview
8
8
years of professional experience
Work History
Lead - Partner Program & Head of Customer Delight
Kurl-on Enterprise Ltd
10.2022 - Current
- Designed and defined strategy for various customer/dealer loyalty programs – From inception to execution
- Manage the design, planning and execution of retention/reactivation campaigns by collaborating with multiple stakeholders across various cross functional teams (CTD, Dealers, Sales, and Stores etc.).
- Working with leadership team to define the future vision for the retention responsibilities
- Launched new programs for store sales people and an e-commerce platform for the employees and dealers.
- Additional responsibility as the Head of Customer delight team. Handling a team of 15+ team members and looking after all customer queries and grievances. Coming up with the best possible solutions for all
- Contributed to the firm''s growth by attracting new business opportunities via targeted marketing efforts.
- Assisted in maintaining the firm''s reputation by regularly meeting the partners and understanding their problems and giving the best possible solution.
Account Manager - Client Relationship
Elevatoz Loyalty Pvt Ltd
06.2021 - 09.2022
- Planned and executed Campaigns and marketing plans for the client, which in turn helped in sales growth and build trust among the partners & customers
- Assessed client needs and developed plans to adequately address current and future objectives of the marketing & sales team
- Creating a full program cycle with loyalty and marketing solutions for the client's partners, distributors, and dealers
- Creative Co-ordination: Coordinating with the design, operations, and productions team.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Manager - Client Relationship
Frame Events & Productions
05.2019 - 06.2021
- Experiential Marketing And Client Relationship: Handling the most critical and key accounts of the company, understanding the project, conceptualizing and ideating it with the team and executing it in the best possible way.
- Creating Proposal and contracts: Engaging in meeting with all departments and understanding and brainstorming on the elements and costing of the proposal and making the ideal proposal as per Client's expectations.
- Vendor Management: coordinating and negotiating with different vendors and their teams for smooth execution of project.
Assistant Manager - Client Servicing
Ennea Experientials
08.2017 - 05.2019
- Help maintain existing business with current clients, grow business relationships with them and assist in bringing new clients on board
- Act as liaison between the client and operations
- Assist event organizers, host cities and organizing committees to plan and deliver successful events, responsible for ensuring that events comply with the safety regulations and licensable activities within event venues.
Executive- Social Media & Business Development
Right Relevance Inc
03.2015 - 08.2017
- Multitasking and fulfilling various roles in the company as it was a startup
- Lead generation for Business development and convert social reach into actionable leads
- Handling the social media platform of the company.
Intern
EvolutionCo Digital & Interactive Consultancy Private Limited
03.2013 - 05.2013
- Intern
Intern
CNN-IBN
03.2012 - 05.2012
- Intern
Education
Product Management
SP Jain School of Global Management
Online 04.2001 -
Executive Program in Marketing & Sales -
Indian Institute Of Management
Kolkata, West Bengal07.2022
Media Management -
Bharatiya Vidya Bhavan
New Delhi, Delhi07.2015
Journalism, Psychology & English Literature -
Christ University
Bengaluru, Karnataka05.2014
Skills
Client Relationship
Strategic Planning
Vendor Management
Stakeholder management
Team Player
Problem-Solving
Timeline
Lead - Partner Program & Head of Customer Delight
Kurl-on Enterprise Ltd
10.2022 - Current
Account Manager - Client Relationship
Elevatoz Loyalty Pvt Ltd
06.2021 - 09.2022
Manager - Client Relationship
Frame Events & Productions
05.2019 - 06.2021
Assistant Manager - Client Servicing
Ennea Experientials
08.2017 - 05.2019
Executive- Social Media & Business Development
Right Relevance Inc
03.2015 - 08.2017
Intern
EvolutionCo Digital & Interactive Consultancy Private Limited
03.2013 - 05.2013
Intern
CNN-IBN
03.2012 - 05.2012
Product Management
SP Jain School of Global Management
04.2001 -
Executive Program in Marketing & Sales -
Indian Institute Of Management
Media Management -
Bharatiya Vidya Bhavan
Journalism, Psychology & English Literature -
Christ University