Summary
Overview
Work History
Education
Skills
Timeline
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Tanishka Suri

Tanishka Suri

Bangalore

Summary

Passionate and results-driven professional with expertise in influencer marketing, social media strategy, branding, and content creation. Proven success in crafting trend-responsive content that drives engagement and click-through rates. Skilled in developing and executing digital marketing strategies, optimizing brand positioning, and enhancing online visibility. Detail-oriented and highly efficient in managing complex campaigns in fast-paced environments, with a focus on data-driven decision-making and ROI optimization.

Overview

4
4
years of professional experience

Work History

Influencer Partnership Associate

Blissclub
Bangalore
03.2023 - Current
  • Spearheaded the Influencer Marketing channel at Blissclub, leading the conceptualization of 50+ campaigns with 100+ influencers. Managed quantitative and qualitative influencer shortlisting, negotiations, and long-term relationship building, resulting in a 20-25% reduction in influencer costs.
  • Transformed the Influencer Marketing channel into a high-ROI driver by executing campaigns and providing detailed performance reporting. Analyzed metrics such as individual influencer ROI, CTR, ECR, reach, link clicks, impressions, and sticker taps to optimize results.
  • Oversaw the end-to-end execution of Blissclub's content creator program, identifying and collaborating with creators who exhibited strong stylistic and aesthetic qualities for digital marketing video ads. Maintained awareness of current trends to ensure high engagement, achieving a CTR of 2% or higher on approximately 60% of the videos produced.
  • Optimized the analysis and execution of Digital Marketing creatives by streamlining review processes and asset delivery, enhancing efficiency and achieving the target 0.75% ACQ. Implemented a structured system for ad management, improving data accessibility and decision-making
  • Managed monthly Sale and Big Bliss Drop campaigns launching new collections monthly and strategically experimenting with a mix of new and existing influencers. Achieved an ROI of 1.5+ and a CTR of 2-3% for these campaigns.

Influencer Marketing Specialist

Social Beat
Bangalore
12.2021 - 01.2023
  • Pitched 50+ innovative proposals in collaboration with sales and marketing team for Influencer Marketing, resulting in converting 50% of them to the company's long term clients. Examples: Dabur, VMart, TOI etc
  • Structured 30+ Influencer Marketing strategies with influencers from 15+ categories like Lifestyle, Travel, Fashion, Beauty etc for brands like Dabur, Instagram, Century Mattress, Indian Terrain, Jaguar, GSK, Pocket FM, Happilo etc
  • Headed communication of Indian Terrain’s Valentine’s Day campaign and Happilo’s Rajasthan Royals IPL campaign with more than 20+ bloggers, artists and Digital Influencers resulting in successful completion of targets in accordance with the brief.

Executive - Influencer Marketing

Kinnect Media
Mumbai
05.2020 - 06.2021
  • Initiated and supervised various campaigns like Amazon Great Indian Sale and Asian Paints TruGrip to yield an estimated 30% growth as compared to original expectation of audience reach
  • Performed market research, ideated and implemented brand plans, 50+ brand campaigns, negotiations, and 100+ reports via Unbox
  • Directed team of 7 employees, managed 25+ brands including Amazon Fashion and Asian Paints, and maintained communication with account executives, brands and influencers to ensure prompt resolution of issues
  • Ideated content for various digital platforms like Instagram, Facebook, and Twitter by collaborating with creative team for 50+ campaigns
  • Negotiated with and supervised influencers to create content as per guidelines finalized with client

Education

Master of Science - Msc. Business With Marketing

Warwick Business School, University of Warwick
Coventry, United Kingdom
08-2019

Bachelors of Commerce - Commerce

Narsee Monjee College of Commerce And Economics
Mumbai, India
05-2018

Skills

  • Social Media Platforms
  • Brand Promotion
  • Market Analysis
  • Content Development
  • Google Analytics
  • Digital Marketing
  • Social Media Marketing
  • Brand Development

Timeline

Influencer Partnership Associate

Blissclub
03.2023 - Current

Influencer Marketing Specialist

Social Beat
12.2021 - 01.2023

Executive - Influencer Marketing

Kinnect Media
05.2020 - 06.2021

Master of Science - Msc. Business With Marketing

Warwick Business School, University of Warwick

Bachelors of Commerce - Commerce

Narsee Monjee College of Commerce And Economics

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Tanishka Suri