Tanishka Verma
Mumbai
Summary
Professional with expertise in Brand and Category management, buying, merchandising, and market research. Skilled in GTM strategy, product launches, and consumer insights to drive business growth. Strong collaborator with design, production, and marketing teams to curate premium assortments. Balances creativity with data-driven decision-making to optimize performance and ROI.
Overview
3
3
years of professional experience
Work History
Senior Executive – Business Coordinator
Aditya Birla Group ( Office of Ananya Birla ) - Fashion & Lifestyle
10.2023 - Current
- Defined and executed the vision and direction for category management of fashion & lifestyle brand (footwear), ensuring alignment with business philosophy
- Designed and implemented GTM strategies for UK, Europe, and UAE markets, incorporating market trends and consumer insights
- Analyzed market trends, competitive landscape, and performance data to drive product assortment decisions
- Developed Power BI dashboards and automated reporting, enhancing data-driven decision-making and improving efficiency by 15%
- Managed vendor relationships, sourcing, and negotiations, ensuring premium materials and craftsmanship standards
- Liaised with SBUs and financial institutions, successfully handling INR 10+ Cr transactions
Assistant Brand Manager
Intelligence Retail Pvt Ltd (Ripplr) - Logistic & Distribution
12.2022 - 09.2023
- Spearheaded category management by onboarding 15+ brands, increasing profitability and product assortment relevance
- Led merchandising, buying, and GTM strategy execution, ensuring collections aligned with consumer behavior and market demands
- Conducted data-driven inventory management, reducing stockouts and optimizing product availability
- Curated product launches and retail strategies, ensuring a seamless transition from ideation to market execution
- Partnered with design and production teams, ensuring a balance between style and functionality in the product lineup
Assistant Marketing Manager
BYJU’S - Education
02.2022 - 11.2022
- Launched BTL marketing campaigns, generating INR 12 lakh weekly revenue at a 5% conversion rate
- Led a team of 20+ BDEs, surpassing lead generation targets through data-driven media planning
- Developed Tableau dashboards, improving performance analysis and strategy refinement by 10%
- Utilized CRM insights to enhance marketing effectiveness by 12%, ensuring optimized consumer engagement strategies
- Balanced creativity with a data-driven mindset, leveraging analytics for investment optimization
Education
M.B.A. - Marketing
ICFAI Business School
01.2022
BBA -
Jagran Lakecity University
01.2020
Skills
- Brand/Category Management
- Buying & Merchandising
- Market Research
- Consumer Insights
- Data Analysis
- Product Launch Execution
- Vendor Negotiation
- Demand Planning
INTERNSHIPS & PROJECTS
- Social Media Strategy – Managed Fanatisch’s strategy, increasing engagement & brand visibility.
- Content Development – Oversaw content for Spark BPL YouTube, increasing followers by 10,000.
- Leadership Role – Led a 30-member team as Vice President, IBS Mumbai, optimizing social media performance.
Timeline
Senior Executive – Business Coordinator
Aditya Birla Group ( Office of Ananya Birla ) - Fashion & Lifestyle
10.2023 - Current
Assistant Brand Manager
Intelligence Retail Pvt Ltd (Ripplr) - Logistic & Distribution
12.2022 - 09.2023
Assistant Marketing Manager
BYJU’S - Education
02.2022 - 11.2022
M.B.A. - Marketing
ICFAI Business School
BBA -
Jagran Lakecity University
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