Tanishq Malhotra
New Delhi
Summary
Highly qualified, and well-accomplished professional with 6 months of experience armed with a broad-based background and Skilled in area such as developing content strategy aligned with short-term and long-term marketing targets, performing research on different topics, excellent overall writing skills in a number of different styles or tones; liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations, develop and implement SEO, SEM and PPC strategies; create and manage link-building strategies, content marketing strategies, and social media presences; communicating with target audiences and managing customer relationships; Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information implement earned skills and knowledge for the rapid growth of the prospective organization by working effectively and consistently
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing and SEO Intern
Aarohan Healthcare Services/Bhaav
06.2023 - 10.2023
- Responsible for managing and supervising an team for maintaining all SEO activities such as content strategy, link building, web analytics and advanced technical SEO and keyword strategy to increase rankings on all major search networks, managed and supervised all SEM campaigns on Google to maximize ROI.
- Build out editorial roadmaps to help different channels hit organic search KPIs, including providing frequent briefs to build out libraries of high-value editorial content.
- Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
- Monitor core pages for rank changes and provide insights to understand fluctuations in business.
- Grew organic web traffic by 33% and lowered bounce rate to 10%
- Improved web ranking from page 2 to Top 2 for 15 major keyword
- Prepare monthly SEO, and analytics reports and conduct technical site audits in the Health care industry to identify search & user-related issues.
- Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.
- Assist SEO Manager in driving acquisition strategy to increase brand awareness, grow audiences, and maximize growth.
SEO Intern
Magically Yours, Virtual
01.2022 - 03.2023
- Measured and reported performance of all digital marketing
- Campaigns, and assessed against goals
- Analyzed SEO outreach goals and presented findings to marketing director.
- Devised effective link-building campaigns to increase website authority and visibility.
- Completed keyword research and analysed competitor SEO and PPC campaigns to identify gaps and opportunities.
- During a period of four weeks, I collaborated with Digital Marketing team.
- Identified trends and insights, and optimised spending and performance based on insights
- Various SEO activities including Keyword Research On-page SEO, OFF Page SEO etc Handled website and ensured blog posting
- Handled social media accounts of company including Facebook, Instagram and Twitter
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
REPORTING AND NEWS WRITING
IND MEDIA HELPLINE FEDERATION
08.2021 - 09.2021
- Collected and Analysed information about newsworthy events to write news stories for publication or broadcast: Receives assignments or evaluated news leads and news tips to develop story idea
- Gathered and verified factual information regarding the story through interviews, observation, and research
- Organized material, determined slant or emphasis, and wrote story, according to prescribed editorial style and format standards
- Researched and reported on specialized fields such as medicine, science and technology, politics, foreign affairs, sports, arts, consumer affairs, business, religion, crime, or education
Education
Post Graduate Diploma Management (PGDM) -
Insitute of Management Technology
Ghaziabad, India07.2026
Bachelor of Journalism And Mass Communication -
TIAS
Delhi, DL2024
XII - Commerce CBSE
Prabhu Dayal Public School
Delhi2021
X - CBSE
Prabhu Dayal Public School
Delhi2019
Skills
- Social Media Management: Proficiency in scheduling, monitoring, and analysing social media posts
- Search Engine Operation: Proficient in intricacies of search engine operations content development and link-building
- Content Marketing: Implemented effective content marketing strategies
- Paid Media Campaigns: Proficient in Meta Ads and Google Ads
- Project Management: Efficiently managing multiple campaigns, collaborations, or projects simultaneously
- Platform Expertise: In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc)
- Adaptability: Flexibility to adapt to evolving social media algorithms and trends
- WordPress, Microsoft Office, Microsoft Word
Certification
- Certified in Digital Marketing Master Course - Digital Vidya
- Certified in Google Ads, Google, Certified in Google Analytics
- Certified in Email Marketing Management, HubSpot 2021-2022
Timeline
Digital Marketing and SEO Intern
Aarohan Healthcare Services/Bhaav
06.2023 - 10.2023
SEO Intern
Magically Yours, Virtual
01.2022 - 03.2023
REPORTING AND NEWS WRITING
IND MEDIA HELPLINE FEDERATION
08.2021 - 09.2021
Post Graduate Diploma Management (PGDM) -
Insitute of Management Technology
Bachelor of Journalism And Mass Communication -
TIAS
XII - Commerce CBSE
Prabhu Dayal Public School
X - CBSE
Prabhu Dayal Public School
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