Taniya Ganguly
PPC & Social Media Strategist
Howrah
Summary
Experienced with PPC and social media strategy development, along with content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
17
17
years of professional experience
3
3
Languages
Work History
PPC & Social Media Manager
Brandwizz Communications
05.2024 - Current
- Managing end-to-end PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads to deliver a strong ROI.
- Developing data-driven digital advertising strategies for diverse brands across B2B, real estate, FMCG, healthcare, and lifestyle sectors.
- Leading social media planning, content direction, and performance optimization for multiple client accounts.
- Created targeted email campaigns for lead nurturing, retention, and promotions. Analysed campaign metrics to refine strategies and enhance engagement.
- Creating monthly performance reports, dashboards, and insights using Google Analytics, Tag Manager, and Looker Studio.
- Coordinating with creative, strategy, and client-servicing teams to ensure cohesive, and impactful campaign execution.
- Continuously optimizing ad creatives, audience segments, and budgets to achieve higher engagement and conversions.
Senior Executive – Digital Marketing
Tasker Virtual Assistance Services Pvt. Ltd.
03.2018 - 04.2024
- Crafted compelling and SEO-optimized content across various platforms, including blogs, articles, and website copy.
- Ensured brand consistency and messaging alignment in all written materials.
- Implemented effective SEO strategies to enhance online visibility and improve search engine rankings. Conducted keyword research, monitored trends, and optimized content for maximum organic reach.
- Developed and executed successful PPC campaigns, optimizing ad copies and keywords for maximum effectiveness.
- Monitored and analyzed campaign performance, adjusting strategies to improve results. Utilized Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
- Generated comprehensive reports, providing actionable insights to enhance digital strategies. Managed and curated content for various social media platforms, fostering engagement and brand awareness.
- Implemented social media calendars, ensuring consistent and timely content delivery. Planned and executed targeted social media advertising campaigns to reach specific demographics.
- Monitored ad performance, adjusted targeting parameters, and optimized ad creatives for better results. Implemented and managed Google Tag Manager to streamline and simplify website tag deployment.
- Ensured accurate tracking of website events and conversions for data-driven decision-making.
- Leveraged Looker Studio for data visualization and analytics, providing clear insights into marketing performance. Created and customized dashboards to track key metrics and KPIs.
SEO Content Writer
V-xplore Technologies
04.2017 - 11.2017
- Produced high-quality and SEO-optimized content for various platforms, including website pages, blog posts, and articles. Ensured content adhered to brand guidelines, and conveyed a consistent brand voice.
- Conducted thorough keyword research to identify relevant and high-traffic terms for content optimization.
- Integrated targeted keywords seamlessly into content while maintaining natural readability.
- Edited and proofread content for clarity, grammar, and adherence to SEO guidelines.
- Implemented feedback from SEO specialists to optimize content for better performance.
- Participated in regular brainstorming sessions to generate creative ideas for content optimization.
E-commerce Content Writer
Netscribes (India) Pvt. Ltd.
01.2017 - 03.2017
- Crafted compelling and detailed product descriptions for a diverse range of e-commerce products.
- Ensured that product content highlighted key features, benefits, and unique selling points.
- Contributed to the development of a comprehensive content strategy for e-commerce products.
- Collaborated with the marketing team to align content with overall brand messaging and promotional campaigns.
- Conducted rigorous proofreading and editing to ensure accuracy, clarity, and adherence to brand guidelines.
- Ensured that all product content met quality standards before publishing.
Associate Social Media Manager
Regional PR
01.2011 - 01.2011
- Develop and implement comprehensive PR strategies through social media and digital channels to enhance brand visibility and reputation.
- Craft engaging and shareable content tailored for various digital platforms, ensuring alignment with brand messaging and PR goals.
- Build and nurture relationships with key media outlets, influencers, and industry stakeholders through digital communication channels.
- Monitor online conversations, and swiftly respond to potential crises, mitigating reputational risks through effective digital communication.
- Oversee the day-to-day management of social media accounts, curating content, and engaging with the audience to foster positive relationships.
- Conceptualize and execute digital PR campaigns, leveraging social media platforms and digital channels to reach and engage target audiences.
- Work closely with cross-functional teams, including marketing, communications, and digital specialists, to ensure integrated and cohesive PR strategies.
- Foster a sense of community through online platforms, building brand advocacy, and positive sentiment among digital audiences. Implement tools and processes for monitoring brand mentions and sentiment online, staying proactive in addressing both positive and negative feedback.
- Identify and collaborate with influencers and thought leaders to amplify brand messages and broaden the reach of PR initiatives.
PR Intern
Candid Communication
01.2010 - 01.2010
PR Intern
Sampark PR
01.2009 - 01.2009
Education
Masters - Mass Communication
NSHM
Kolkata01.2011
Bachelors - Media Science
NSHM
Kolkata01.2009
Skills
PPC
Timeline
PPC & Social Media Manager
Brandwizz Communications
05.2024 - Current
Senior Executive – Digital Marketing
Tasker Virtual Assistance Services Pvt. Ltd.
03.2018 - 04.2024
SEO Content Writer
V-xplore Technologies
04.2017 - 11.2017
E-commerce Content Writer
Netscribes (India) Pvt. Ltd.
01.2017 - 03.2017
Associate Social Media Manager
Regional PR
01.2011 - 01.2011
PR Intern
Candid Communication
01.2010 - 01.2010
PR Intern
Sampark PR
01.2009 - 01.2009
Bachelors - Media Science
NSHM
Masters - Mass Communication
NSHM
Hobbies
- Trekking
- Reading
- Travelling
- Observing people
- Cooking and Baking
- Communicating With New People
- Listening to Music