Languages
Summary
Work History
Overview
Education
Skills
Software Skills
Accomplishments
Timeline
AssistantManager
TANIYA MITRA

TANIYA MITRA

Marketing Specialist
Hyderabad

Languages

Bengali
Bilingual or Proficient (C2)
English
Advanced (C1)
Hindi
Advanced (C1)

Summary

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to 2 years of marketing experience to take on dynamic new role.

Work History

MARKETING SPECIALIST

CLEARTAX, PAN
Bangalore
03.2022 - 10.2022
  • Manage, build and deploy overall email marketing strategy for various enterprise campaigns
  • Monitored trends in social media, industry and competitive landscape to create new material.
  • Determine and measure email marketing KPIs and success
  • Identified appropriate marketing channels and target customers for campaigns.
  • Execution of marketing projects and campaigns & distributing them in email and sms channels
  • Assist marketing team to target accounts throughout the customer lifecycle
  • Coordinate between creative designer and content writer to finalize campaign contents
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Delivering performance reports to the leadership and departments
  • Preparing marketing automation technology, data generation, lead generation workflows
  • Designed and deployed 30+ landing pages to run campaigns in PAN India and U.A.E.

STRATEGIC PARTNERSHIP MANAGER

Cleartax
Bengaluru
06.2021 - 02.2022
  • Handled an account size of 40+ corporate for partnership, on boarding and deployments
  • Establishing the bridge with the corporate and HR heads to provide a seamless filing journey on cleartax platform
  • Joined business development meetings and supported market outreach plans to improve business development.
  • Working with managers and team members to implement changes
  • Facilitated strategy development and planned with cross-functional teams.
  • Initiating and creating new touch points for lead qualification and generation
  • Ensuring seamless onboarding of new clients through account closures
  • Analyze and summarize information for daily reports on deployments.

CLIENT SUCCESS ASSOCIATE

VERTEX GLOBAL SERVICES
Gurugam
10.2019 - 05.2021
  • Maintaining client satisfaction with forward thinking strategies focused on addressing customer needs and resolving concerns
  • Responded to individual client support issues via phone, email and chat.
  • Offering advice and assistance to clients, paying attention to special needs or wants
  • Took initiative to investigate and manage issues outside documented occurrences.
  • Maintained a greater quality score during increased call flows to generate higher client satisfaction
  • Manage incoming calls and emails and handle appropriate follow-up calls and emails
  • Have a comprehensive knowledge of the company’s business model in order to answer all client related inquiries.

TRAINEE JUNIOR ENGINEER

PESC LTD
Asansol
10.2017 - 07.2019
  • Trained and gained insights on various qualitative steps of ready mix concrete
  • Maintained positive work atmosphere by building relationships with co-workers, customers, clients and management.
  • Monitoring and evaluation of the entire upstream and downstream processes
  • Read and interpreted blueprints, technical drawings, schematics and computer-generated reports.
  • Conducting various qualitative tests to determine the qualitative assurance of the finished product.

Overview

5
5
years of professional experience

Education

PGDM - Marketing Management

NMIMS Global Access
Mumbai
12.2022

Bachelor of Technology - Civil Engineering

TECHNO INDIA UNIVERSITY
Durgapur
2015

Skills

  • Database Skills
  • Evaluation of Marketing Campaigns
  • Industry Trends
  • Marketing Analytics
  • Market Research Expertise
  • Campaign Implementation
  • Content Marketing
  • Brand Development
  • Lead Generation Campaigns
  • Timely Project Completion
  • Promotions and Marketing Strategies
  • ROI Improvements

Software Skills

  • Hubspot
  • Mailchimp
  • Webflow
  • Ms excel
  • Leadsquared
  • Kaleyra
  • Facebook ads
  • Instagram ads

Accomplishments

  • Achieved 101% by introducing Hubspot for targeting audiences.
  • Increased sales by INR 30 lakhs month by the implementation of a dedicated marketing plan to bring in more business.
  • Collaborated with website team in the development of Enterprise website.

Timeline

MARKETING SPECIALIST

CLEARTAX, PAN
03.2022 - 10.2022

STRATEGIC PARTNERSHIP MANAGER

Cleartax
06.2021 - 02.2022

CLIENT SUCCESS ASSOCIATE

VERTEX GLOBAL SERVICES
10.2019 - 05.2021

TRAINEE JUNIOR ENGINEER

PESC LTD
10.2017 - 07.2019

PGDM - Marketing Management

NMIMS Global Access

Bachelor of Technology - Civil Engineering

TECHNO INDIA UNIVERSITY

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TANIYA MITRAMarketing Specialist