Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tanmay -

Digital Marketing Analyst
New Delhi

Summary

I am a Digital Marketing Analyst with 1.5 years of experience managing Google Ads accounts at Teleperformance, supporting advertising operations for one of the world’s leading tech companies. In this role, I focus on analyzing campaign performance, managing advertiser queries, and contributing to optimization efforts through data-driven decision-making.

With a Postgraduate Diploma in Data Science from IIIT Bangalore, I bring a strong foundation in data analytics, with practical experience using tools such as Microsoft Excel (including pivot tables, data modeling, and dashboards) and Google Analytics to monitor trends, evaluate campaign effectiveness, and generate reports.

During my academic and professional journey, I have also developed working knowledge of Power BI and Tableau, which I have applied in building interactive dashboards and visualizations to communicate key marketing and performance metrics effectively.

In addition to data analysis, I’ve contributed to real-time, multilingual support operations, enabling responsive client servicing and the collection of valuable feedback to inform continuous process and product improvement.

🔹 Core Skills and Tools:
Google Ads Account Management
Data Analysis & Campaign Insights
Microsoft Excel (Advanced)
Google Analytics
Power BI & Tableau
Performance Reporting & Visualization
Client Support and Communication
Marketing Data Interpretation

I am keen on roles where I can apply my analytical expertise to improve marketing performance and support business decision-making through accurate data interpretation and reporting.

Overview

2
2
years of professional experience
3
3
Certifications
2
2
Languages

Work History

Operations Analyst

Teleperformance
Gurgaon
04.2025 - Current
  • Analyze global trends and recurring issues in Google Ads to identify root causes and prevent future occurrences.
  • Collaborate with cross-functional gTech teams to implement data-driven solutions and streamline ad platform processes.
  • Use data analytics tools to track, categorize, and visualize user pain points across regions, enabling proactive improvements.
  • Develop dashboards and reports to monitor issue resolution effectiveness and surface key insights to stakeholders.
  • Leverage large datasets to uncover patterns in user behavior and recommend optimizations for product and support workflows.

Process Executive

Cognizant Technology Solutions India Pvt. Ltd
Gurgaon
11.2023 - 01.2025
  • Handled and analyzed 3,000+ data-driven interactions using Google Workspace tools, focusing on operational efficiency and issue resolution metrics.
  • Applied analytical techniques using Excel, Google Data Studio, and Google Analytics to track sentiment trends, billing/invoicing workflows, and cross-functional team performance.
  • Conducted training sessions on Google Ads and campaign performance optimization, enhancing digital strategy execution across teams.
  • Leveraged real-time translation technologies to support multilingual data inputs from 9+ countries, contributing to AI model refinement and international engagement analysis.

Data Science Intern

TechnoHacks Edutech Official
New Delhi
09.2023 - 10.2023
  • Conducted data analysis to support ongoing projects, ensuring high accuracy in delivering actionable insights.
  • Utilized Python and SQL for data modeling and analysis to accurately predict customer behavior and identify cost-saving opportunities

Education

PG Diploma - Data Science

International Institute of Information Technology
Bengaluru, India
04.2001 -

Bachelor of Technology - Civil Engineering

Dr. B.C. Roy Engineering College
Durgapur, West Bengal
08.2016 - 09.2020

Skills

Certification

Google Certified | Foundations of Digital Marketing and E-commerce

Timeline

Power BI Workshop

06-2025

Operations Analyst

Teleperformance
04.2025 - Current

Process Executive

Cognizant Technology Solutions India Pvt. Ltd
11.2023 - 01.2025

Data Science Intern

TechnoHacks Edutech Official
09.2023 - 10.2023

Bachelor of Technology - Civil Engineering

Dr. B.C. Roy Engineering College
08.2016 - 09.2020

PG Diploma - Data Science

International Institute of Information Technology
04.2001 -
Tanmay -Digital Marketing Analyst