TANMAY PANDYA
Marketing Professional
Chandigarh
Summary
OVERVIEW
15+ years of experience in full-stack marketing for Tier-1 products & services. Proficient in:
- Digital growth strategy through Organic marketing, ATL, BTL, Inbound & Outbound, Moment Marketing, Surrogate and others.
- Leading end-to-end PR machinery for Tier-1 media publications & enterprises.
- Strategy & execution of verticals such as content marketing, email marketing, thought leadership, SEO, Outbound reach, social & community building, lead generation, brand building etc.
- Tools such as Google Analytics, SEMrush, HubSpot, MailChimp and other marketing tools for taking critical Actions.
- Project management for global client tele across industries & geographies.
- Web analytics and main metrics (bounce rate, average time on site, CPA, CPC and others.
- Funnel creation for traditional as well as growth marketing.
- Ad-tech ecosystem (DSP, DMP, bid managers) and how to leverage from 1st and 3rd Party data to drive value for the client
Overview
15
15
years of professional experience
4
4
Certifications
Work History
Marketing Head
Intellinez Systems Pvt Ltd
Mohali
08.2021 - Current
- Managing marketing communication and growing the brand organically for IT Services and Product Development Services.
- Spearheading Content Marketing by developing Asset Matrix for gated and open content, assigning content development projects to content team.
- Managed team of in-house and freelancing content developers for expanding organic outreach of the company.
- Managing Development of marketing material including sales presentations, Brochures, Google and LinkedIn Ads designs for paid campaigns.
- Spearheading Account Based Marketing (ABM) Initiatives by managing outsourced teams in email marketing vertical.
- Company Website development, launch and improvement in terms of content and On-page and Off-page SEO activities.
- Setting up Web Analytics, Digital marketing and Email marketing KPIs and
- Managing Go-To-Market strategy and Sales Team, helping them close leads from India and abroad.
- Experience of managing vendors and outsourced teams for both inbound and outbound marketing initiatives.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Marketing Lead
Growth Natives
Mohali
05.2020 - 07.2021
- Managing marketing communication there by generating leads for Martech solutions including Salesforce, Marketo, Azure services and digital marketing services to B2B, B2C and Ecommerce clients in North American Markets
- Spearheading Content Marketing by developing Asset Matrix for gated and open content, assigning content development projects to content team
- Managed team of in-house and freelancing content developers for expanding organic outreach of the company
- Managing Development of marketing material including sales presentations, Brochures, Google and LinkedIn Ads designs
- Spearheading Account Based Marketing (ABM) Initiatives by managing teams in email marketing and LinkedIn Sales Navigator
- Company Website development and improvement in terms of content and SEO activities.
Cluster Head
Salt Audios
11.2017 - 01.2019
- Sales and Marketing for North India with Salt Audios managing business and revenue for Chandigarh, Punjab, Delhi and NCR
- Institutional Sales of Internet based custom Audio solution for retail and corporate brands
Manager
Response, Bennett Coleman & Co Ltd
06.2011 - 10.2017
- The Times of India) Chandigarh managing regions of 4 states and one Union Territory
- Primarily responsible for developing integrated marketing solutions for Treaty clients
- Development of media strategies for Treaty clients for TV, Print, Internet and Events
Assistant Manager
DB Corp Ltd
07.2010 - 06.2011
- Promoting, Conceptualization and execution of Radio events and their sponsorship management
- Radio Sales through nontraditional avenues
Assistant Manager
DB Corp Ltd, Dainik Bhaskar Publication
Indore
12.2008 - 06.2010
- Providing innovative and out of the box media solutions to the clients
- Manage and oversee the Print advertising sales for the assigned geographies
Account Manager
Entertainment Network India Ltd
Bhopal
02.2007 - 12.2008
- Sales, conceptualization, and execution of Radio events to generate revenue
- Preparing marketing presentations and presenting them to key customers
- Analyze marketing metrics to identify various touch points to increase the market share and sales
- Identify new market opportunities and developing marketing campaigns around them.
Unit Marketing Manager
Birla Sunlife Insurance Ltd
Ahmedabad
06.2006 - 12.2006
Sales Intern
Kotak Mutual Funds
06.2005 - 12.2005
Education
MBA - Marketing
MGV’s Inst of Management & Research affiliated with University of Pune
Bachelor of Commerce - undefined
Bhupal Nobles PG College affiliated with Mohanlal Sukhadia University
Skills
Integrated marketing campaign development
Certification
Certified Digital Marketer from Innomind Digital Academy
Certified in Digital Marketing by Innomind Digital Academy
Attended a three months live mentorship program which trained me on various aspects of setting up Digital marketing function for any new Business. Learned about developing website, email marketing, Social media marketing and Demand Generation techniques.
Timeline
Marketing Head
Intellinez Systems Pvt Ltd
08.2021 - Current
Certified Digital Marketer from Innomind Digital Academy
07-2020
Fundamentals of Digital Marketing, Google Digital Garage
07-2020
Inbound Marketing by Hubspot
05-2020
Marketing Lead
Growth Natives
05.2020 - 07.2021
Certified Email Marketer by Hubspot
01-2020
Cluster Head
Salt Audios
11.2017 - 01.2019
Manager
Response, Bennett Coleman & Co Ltd
06.2011 - 10.2017
Assistant Manager
DB Corp Ltd
07.2010 - 06.2011
Assistant Manager
DB Corp Ltd, Dainik Bhaskar Publication
12.2008 - 06.2010
Account Manager
Entertainment Network India Ltd
02.2007 - 12.2008
Unit Marketing Manager
Birla Sunlife Insurance Ltd
06.2006 - 12.2006
Sales Intern
Kotak Mutual Funds
06.2005 - 12.2005
MBA - Marketing
MGV’s Inst of Management & Research affiliated with University of Pune
Bachelor of Commerce - undefined
Bhupal Nobles PG College affiliated with Mohanlal Sukhadia University
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