Tanmay Shirodkar
Media Performance Manager
Summary
Performance-focused E-commerce Advertising Specialist with 4+ years of experience planning, executing, and optimizing multi-crore Amazon advertising campaigns (Search & Display). Proven expertise in managing high-ROI campaigns across Amazon Search, Amazon DSP, and Retail Media platforms like Blinkit and Zepto. Skilled in budget ownership, performance marketing, campaign automation, and post-campaign insights. Adept at aligning media strategy with business goals to drive measurable growth.
Overview
4
4
years of professional experience
Work History
Senior Business Analyst
ViralMint Media Pvt Ltd
02.2022 - Current
- Managed Amazon advertising campaigns for top-tier brands with monthly spends exceeding ₹1 crore.
- Delivered consistent 4x ROAS across major events like Prime Day, Great Indian Festival, and Diwali Sale.
- Optimized campaigns for performance KPIs including CPC, CTR, CPA, and conversion rate.
- Conducted detailed post-campaign analysis to generate strategic insights for internal teams and clients.
- Worked on early-stage campaign initiatives for Blinkit Ads and developed foundational understanding of Zepto Ads.
- Identified upsell opportunities by evaluating performance gaps and aligning with client growth objectives.
- Recognized with the Quarterly Performance Award (OND) for exceeding campaign performance benchmarks.
- Lead and mentor a team of two analysts, guiding them on campaign strategy, optimization, and client reporting.
- Collaborated with cross-functional teams to ensure alignment on campaign execution and strategic goals.
- Implemented Agile working principles, improving adaptability and task ownership within the team.
- Enhanced project efficiency through process reviews and campaign performance audits.
- Fostered a learning environment by training team members on PPC tools, performance tracking, and reporting best practices.
E-Commerce Executive
Addmatrix
11.2021 - 01.2022
- Assisted with campaign setup and performance tracking for Amazon ads.
- Adjusted campaign bids and budgets, crafted seasonal advertising strategies.
- Coordinated promotional uploads and liaised with clients for campaign feedback and refinement.
- Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
E-Commerce Executive (Internship)
Addmatrix
08.2021 - 11.2021
- Supported campaign execution, reporting, and promotional planning on Amazon.
- Gained experience in sales metrics tracking, restocking analysis, and internal process improvements.
Education
Bachelor of Science -
University of Pune
Pune 04.2001 -
High School Diploma -
Abasaheb Garware College
Pune 04.2001 -
SSC, P Jog Educational Trust
Pune 04.2001 -
Skills
Experienced in Amazon advertising strategies
Quick Commerce Marketplaces
Amazon Vendor Central
Microsoft Excel
KPI tracking
Data analysis
Competitive analysis
Team collaboration
Client relationship management
Market research
Leadership Skills
Agile methodology
Timeline
Senior Business Analyst
ViralMint Media Pvt Ltd
02.2022 - Current
E-Commerce Executive
Addmatrix
11.2021 - 01.2022
E-Commerce Executive (Internship)
Addmatrix
08.2021 - 11.2021
Bachelor of Science -
University of Pune
04.2001 -
High School Diploma -
Abasaheb Garware College
04.2001 -
SSC, P Jog Educational Trust
04.2001 -