Tanmay Shirodkar
Media Performance Manager
Summary
Performance-focused E-commerce Advertising Specialist with 4+ years of experience planning, executing, and optimizing multi-crore Amazon advertising campaigns (Search & Display). Proven expertise in managing high-ROI campaigns across Amazon Search, Amazon DSP, and Retail Media platforms like Blinkit and Zepto. Skilled in budget ownership, performance marketing, campaign automation, and post-campaign insights. Adept at aligning media strategy with business goals to drive measurable growth.
Overview
4
4
years of professional experience
Work History
Senior Business Analyst
ViralMint Media Pvt Ltd
02.2022 - Current
- Managed Amazon advertising campaigns for top-tier brands with monthly spends exceeding ₹1 crore.
- Delivered consistent 4x ROAS across major events like Prime Day, Great Indian Festival, and Diwali Sale.
- Optimized campaigns for performance KPIs including CPC, CTR, CPA, and conversion rate.
- Conducted detailed post-campaign analysis to generate strategic insights for internal teams and clients.
- Worked on early-stage campaign initiatives for Blinkit Ads and developed foundational understanding of Zepto Ads.
- Identified upsell opportunities by evaluating performance gaps and aligning with client growth objectives.
- Recognized with the Quarterly Performance Award (OND) for exceeding campaign performance benchmarks.
- Lead and mentor a team of two analysts, guiding them on campaign strategy, optimization, and client reporting.
- Collaborated with cross-functional teams to ensure alignment on campaign execution and strategic goals.
- Implemented Agile working principles, improving adaptability and task ownership within the team.
- Enhanced project efficiency through process reviews and campaign performance audits.
- Fostered a learning environment by training team members on PPC tools, performance tracking, and reporting best practices.
E-Commerce Executive
Addmatrix
11.2021 - 01.2022
- Assisted with campaign setup and performance tracking for Amazon ads.
- Adjusted campaign bids and budgets, crafted seasonal advertising strategies.
- Coordinated promotional uploads and liaised with clients for campaign feedback and refinement.
- Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
E-Commerce Executive (Internship)
Addmatrix
08.2021 - 11.2021
- Supported campaign execution, reporting, and promotional planning on Amazon.
- Gained experience in sales metrics tracking, restocking analysis, and internal process improvements.
Education
Bachelor of Science -
University of Pune
Pune 04.2001 -
High School Diploma -
Abasaheb Garware College
Pune 04.2001 -
SSC, P Jog Educational Trust
Pune 04.2001 -
Skills
Experienced in Amazon advertising strategies
Timeline
Senior Business Analyst
ViralMint Media Pvt Ltd
02.2022 - Current
E-Commerce Executive
Addmatrix
11.2021 - 01.2022
E-Commerce Executive (Internship)
Addmatrix
08.2021 - 11.2021
Bachelor of Science -
University of Pune
04.2001 -
High School Diploma -
Abasaheb Garware College
04.2001 -
SSC, P Jog Educational Trust
04.2001 -
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