Tanmay Shah
Bengaluru,Karnataka
Summary
Experienced business unit leader with a proven track record of successfully delivering profit and loss objectives for both brick and mortar retail and ecommerce businesses. Specializing in the automotive and consumer electronics industries, consistently drive revenue growth and optimize operational efficiency. With a deep understanding of market trends and customer preferences, implement strategic initiatives that increase market share and improve customer satisfaction.
Overview
20
20
years of professional experience
Work History
Category Leader - Wireless
Amazon
05.2022 - Current
- Leading Wireless Devices & Accessories categories at Amazon India
- Played a pivotal role in turning around profitability of > INR 350Bn business
Category Leader (Large Appliances)
Amazon
08.2020 - 05.2022
- Leading home appliances at Amazon India
- Maintained team flexibility and embraced change to adapt within dynamic markets.
Sr. Manager, Retail (Home Appliances)
Cloudtail India Private Limited
04.2018 - 07.2020
- P&L Responsibility of the retail business for Home Appliances (AC's, Refrigerators, Washing Machines & Microwave Owens) on Amazon India
- Vendor negotiations to achieve optimum prices & delivery speed for customers
Category Manager - Automotive
Amazon
09.2015 - 03.2018
- Set up the automotive business for Amazon in India from parts, accessories to car & bike sales online
- Managed product & program launches in co-ordination with partner teams to build a strong customer experience
Zonal Manager ( West and South )
Audi India
05.2013 - 08.2015
- Played a pivotal role in driving Audi India to No. 1 luxury car brand in India by delivering volume and market share targets in West & South India
- Managed Customer Satisfaction Scores for all dealerships handled
Head of Sales Planning
Audi India
08.2012 - 04.2013
- Managed effective utilization of all Sales & Promotional Budgets
- Managed Forecasting & co-ordination with all manufacturing plants
- Managed end to end launch of a first of its kind CRM software for sales at Audi India & channel partners
Head - Sales Planning (Cars)
Tata Motors
04.2011 - 07.2012
- Responsible for Retail Funding & Channel Finance
- Direct sales planning, forecasting & production planning in coordination with the manufacturing team
- Achieved the lowest ever year closing car inventory for Tata Motors through effective forecasting
Regional Sales Manager
Tata Motors
07.2009 - 03.2011
- Responsible for sales targets and market share objectives for the Cars Range (Nano, Indica, Vista,Indigo & Manza) for West II
- Lead a team of 8 Territory Sales Managers & managed a set of 29 dealers across Gujarat & Rajasthan
Brand Manager - Nano
Tata Motors
07.2007 - 06.2009
- Managed planning and implementation of all Marketing Initiatives, tactical & strategic, for the commercial launch of Tata Nano across the organization & its network
- Planned and executed the all India Nano booking program which involved 20 banks and several other tie up's
- Implemented innovative marketing campaign for the launch of Tata Nano across print and digital
- Pioneered the use of e-commerce in Tata Motors and Automobile Industry in India for the booking of Tata Nano
TAS Manager
TAS
05.2006 - 07.2007
- Company Overview: TAS ( Tata Administrative Services ) is a leadership development institution in the Tata Group where young recruits having high potential are hand picked and rotated through various Tata Group Companies for better exposure and development for leadership roles
- Titan - Supply Chain Management for Tanishq
- TCS - CSR project on Adult Literacy in UP
- Tata Tea - Launch of tea based cold drink from Tata Tea
- Tata Communications - New Product Introductions for Retail Business Unit of Tata Communications in the domestic retail market
- TAS ( Tata Administrative Services ) is a leadership development institution in the Tata Group where young recruits having high potential are hand picked and rotated through various Tata Group Companies for better exposure and development for leadership roles
Territory Sales Manager ( M&HCV Trucks & Buses )
Tata Motors
06.2004 - 05.2006
- Responsible for overall Channel Management as a frontline Sales & Marketing Professional for the Products Handled
- Delivered highest bus sales in the country for Tata Motors by successfully navigating the public to private enterprise transition in the bus industry of the territory managed
Education
MBA - Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai01.2004
B.E. - Electronics
The Maharaja Sayajirao University of Baroda
Vadodara01.2002
Timeline
Category Leader - Wireless
Amazon
05.2022 - Current
Category Leader (Large Appliances)
Amazon
08.2020 - 05.2022
Sr. Manager, Retail (Home Appliances)
Cloudtail India Private Limited
04.2018 - 07.2020
Category Manager - Automotive
Amazon
09.2015 - 03.2018
Zonal Manager ( West and South )
Audi India
05.2013 - 08.2015
Head of Sales Planning
Audi India
08.2012 - 04.2013
Head - Sales Planning (Cars)
Tata Motors
04.2011 - 07.2012
Regional Sales Manager
Tata Motors
07.2009 - 03.2011
Brand Manager - Nano
Tata Motors
07.2007 - 06.2009
TAS Manager
TAS
05.2006 - 07.2007
Territory Sales Manager ( M&HCV Trucks & Buses )
Tata Motors
06.2004 - 05.2006
MBA - Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
B.E. - Electronics
The Maharaja Sayajirao University of Baroda
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