Tally ERP
Hi, I’m
Tanmoy Chatterjee
Sales Head
New Delhi,DL
Summary
Dynamic sales leader with over 22 years of experience in IT sales across diverse verticals, including channel sales, distribution, government sales, SaaS, and high-value enterprise solutions. Proven ability to analyze B2B customer behavior and optimize channel operations while managing partner ecosystems to enhance customer experiences. Recognized for strategic planning and execution of scalable sales strategies that foster organizational growth and drive revenue. Results-oriented professional known for building high-performance sales teams through a motivational coaching style, consistently exceeding revenue targets and expanding market reach through targeted channel engagement.
Overview
21
years of professional experience
2
Certifications
3
Languages
Work History
HostBooks Limited
Head of Business Development
02.2025 - Current
Job overview
- Driving business growth with a topline target of ₹100 Cr through new customer acquisition.
- Designed and formulated the ERP market size with maximum potential for a high-end ticket size.
- Documented a comprehensive strategic plan to optimize channel operations and drive business growth.
- Identified, engaged, and successfully onboarded Implementation Channel Partners within a span of two months, accelerating market expansion and channel growth. Partners with the capability to implement high-end customer engagement.
- Led cross-functional teams to drive strategic initiatives and achieve business objectives.
- Developed and implemented operational strategies to enhance efficiency and productivity.
- Oversaw budget management and resource allocation for optimal performance.
- Fostered relationships with key stakeholders to support business growth and collaboration.
- Analyzed market trends to inform strategic planning and decision-making processes.
- Streamlined processes to improve service delivery and customer satisfaction.
- Managed performance metrics to assess effectiveness and drive continuous improvement.
- Established clear performance metrics for team members that aligned with overarching company goals.
- Led strategic initiatives to expand market reach and enhance client relationships.
- Developed and implemented business development strategies to drive revenue growth.
- Managed cross-functional teams to execute high-impact projects and partnerships.
- Analyzed market trends to identify new business opportunities and competitive advantages.
- Cultivated relationships with strategic partners to enhance service offerings and market position.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
C-Square Infosolutions Ltd. (Subsidiary of Reliance Retail)
Business Head - Channel
02.2022 - 02.2025
Job overview
- Designed and drafted a strategic plan for channel operations across multiple geographies, employing a hub and spoke concept.
- Established and implemented a partnership framework and channel policy to optimize collaboration and operational efficiency.
- Successfully onboarded and secured sign-ups from 750 channel partners within a 6-month time frame.
- Formulated a comprehensive partnership agreement customized to align with the product line, ensuring mutual growth, and clear operational guidelines.
- Facilitated resource allocation, guided product training, and certification for new Channel Partners.
- Spearheaded international partner discussions and launched operations in East and South African countries.
- Identified, engaged, and successfully onboarded 120 channel partners within a span of two months, accelerating market expansion and channel growth.
- Developed JD, recruited, onboarded, and trained 60 new field staff, including BDMs, ASMs, and ZSMs, with a structured onboarding process.
- Created and executed a Development Milestone (DMS) plan outlining career progression for stakeholders.
- Developed and implemented a strategic three-year growth plan aimed at enhancing profitability and expanding channel partnerships, emphasizing C-Square business objectives.
- Led strategic initiatives to enhance operational efficiency and drive business growth.
- Developed and implemented comprehensive business plans aligning with corporate objectives.
- Oversaw cross-functional teams to ensure seamless execution of projects and objectives.
- Cultivated relationships with key stakeholders to foster collaboration and drive innovation.
- Streamlined processes to improve productivity and reduce operational costs.
- Mentored junior staff, enhancing team capabilities and fostering professional development.
- Spearheaded performance reviews to assess team effectiveness and implement improvements.
- Set and monitored annual budgets for departments and entire business.
- Developed and implemented successful strategies for building company sales.
- Expanded market reach by identifying and pursuing new business opportunities.
- Increased revenue by developing and implementing strategic sales initiatives.
- Established and managed monthly, quarterly and yearly sales plans.
- Developed high-performing team members through effective coaching, mentoring, and performance evaluations.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
- Developed partnerships with key industry players that expanded our client base or increased our revenue streams.
Go Frugal Technologies
Director - Channel Development
12.2020 - 01.2022
Job overview
- Designed and drafted a strategic plan for channel operations across multiple geographies, employing a hub and spoke concept.
- Established and implemented a partnership framework and channel policy to optimize collaboration and operational efficiency.
- Successfully onboarded and secured sign-ups from 750 channel partners within a 6-month time frame.
- Formulated a comprehensive partnership agreement customized to align with the product line, ensuring mutual growth, and clear operational guidelines.
- Facilitated resource allocation, guided product training, and certification for new Channel Partners.
- Spearheaded international partner discussions and launched operations in East and South African countries.
- Led cross-functional teams to develop and implement strategic initiatives driving organizational growth.
- Oversaw project management processes, ensuring alignment with corporate objectives and timelines.
- Mentored junior staff, fostering talent development and enhancing team performance.
- Analyzed market trends to inform strategic planning and decision-making processes.
Udyog Software Ltd.
Associate Vice President
05.2018 - 11.2020
Job overview
- Established a successful enterprise product channel from the ground up, providing strategic and operational solutions to meet clients' performance objectives.
- Set clear revenue targets, sales quotas, and KPIs, ensuring team accountability, and individual contributions to overall growth.
- Developed a new channel strategy by onboarding partners for enterprise product sales and implementation-capable channel partners.
- Promoted Udyog products through the 'Udyog Star' initiative by collaborating with colleges and management institutes; introduced and managed 150 fresh candidates through a learning and development phase with tax consultants and referral partners.
- Drove business profitability through enterprise-class customer engagement.
- Developed strategic initiatives to enhance client engagement and satisfaction through innovative software solutions.
- Analyzed market trends to inform product development and align offerings with client needs.
- Implemented performance metrics to evaluate project success and drive continuous improvement efforts.
- Established key industry partnerships, solidifying the company''s position as a market leader in its field.
- Optimized team performance through effective leadership and staff development programs.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Marg Compusoft Pvt. Ltd.
Business Head - Strategy Development
12.2015 - 04.2018
Job overview
- Implemented a new channel framework, including MMP/MP structure, across India.
- Increased the number of channel partners in the East Zone from 17 to 181, achieving full geographic coverage with a robust ecosystem.
- Boosted end customer acquisition/license activation in customer places from 70 per month to 450 per month through team ennoblement and capacity development, with continual monthly growth.
- Led cross-functional teams to develop and implement strategic business initiatives.
- Streamlined operations by introducing process improvements to enhance productivity and efficiency.
- Established key performance indicators to monitor business performance and drive accountability.
- Cultivated relationships with stakeholders to align business objectives and foster collaboration.
Tally Solutions Pvt. Ltd.
Distribution Manager - East
08.2004 - 11.2015
Job overview
- Identified and profiled new channel partners across the assigned geography, effectively motivating and managing them to drive growth in the Tally business.
- Managed distribution channel operations for company products and solutions across West Bengal, Odisha, Bihar, and Jharkhand, driving regional growth and operational efficiency.
- Accountable for revenue generation from distributors, and responsible for managing sales operations through channel partners and associates.
- Maintained strong relationships with all partners, managing the entire ecosystem to ensure mutual business benefits.
- Managed five distribution houses across three states, aligned 200 certified partners, and generated completed sales through a network of 5,000 AP segments.
- Oversaw distribution operations to ensure timely delivery of products to clients.
- Managed inventory levels, optimizing stock availability and minimizing excess.
- Implemented process improvements, enhancing efficiency within the distribution network.
- Coordinated cross-departmental communication to streamline logistics and operations.
- Trained and mentored staff on best practices for distribution management.
- Developed and maintained relationships with suppliers to enhance service quality.
- Developed strong relationships with vendors and suppliers to ensure timely deliveries and accurate inventory data.
- Led a team of distribution staff, fostering a positive work environment and promoting professional growth.
- Established clear communication channels with sales teams to improve coordination between departments, resulting in smoother workflows throughout the organization.
Tally Solutions Pvt. Ltd.
Manager Enterprise and Govt. Sales
11.2010 - 09.2014
Job overview
- Developed and empowered partner teams to design, implement, and deliver solutions for enterprise accounts across the territory. Personally involved in demonstrations and solution implementation to ensure customer satisfaction.
- Identified and created new business opportunities with government agencies, PSUs, and major accounts across Assam, West Bengal, Odisha, Bihar, and Jharkhand.
- Secured notable orders from government departments such as NRHM and the Department of Health, and successfully replicated this success across three different state governments.
- Participated in government RFPs and tendering processes, and attended negotiation meetings to secure favorable outcomes.
- Secured bulk orders from over 50 government departments and public sector undertakings (PSUs).
- Developed strategic plans to enhance operational efficiency and drive company growth.
- Led cross-functional teams to implement process improvements and streamline workflows.
- Analyzed market trends to inform product development and align with customer needs.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Tally Solutions Pvt. Ltd.
Regional Sales Manager
09.2007 - 10.2010
Job overview
- Established a regional office and developed a comprehensive operational plan to streamline processes and support business growth.
- Developed and managed effective channel strategies to drive growth and enhance partner performance.
- Onboarded 5 distributors and 36 sub-distributors, while strategically mapping channels to optimize distribution networks.
- Monitored sales team performance to ensure target outcomes, while conducting training sessions for both partner and internal teams to enhance capacity development.
- Recognized as the best-performing region nationally for two consecutive years, driving outstanding results, and market growth.
- Developed and executed sales strategies to enhance market penetration across the region.
- Led cross-functional teams to drive customer engagement and improve service delivery.
- Mentored and trained sales personnel to ensure consistent performance and professional growth.
- Established strong relationships with key clients to foster loyalty and long-term partnerships.
- Implemented performance metrics to track sales effectiveness and optimize team results.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Organized promotional events and interacted with community to increase sales volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Managed team of 12 regional sales representatives and consistently achieved high sales targets.
Tally Solutions Pvt. Ltd.
Business Development Manager
08.2004 - 09.2007
Job overview
- Successfully identified, engaged, and onboarded over 4,000 channel partners across Jharkhand, Bihar, and Odisha, driving significant market expansion and revenue growth.
- Trained and enabled partner resources with effective go-to-market strategies, driving improved performance and market penetration.
- Organized numerous events across the territory in collaboration with the marketing team to effectively promote offerings to the SME segment.
- Collaborated with partners in direct customer interactions to deliver hands-on training and enhance customer engagement.
- Achieved recognition as the best-performing Business Manager in India for 2005 to 2007, driving exceptional results and business growth.
- Developed and executed strategic business plans to drive market expansion.
- Established and nurtured relationships with key stakeholders to enhance collaboration.
- Analyzed market trends and customer feedback to identify growth opportunities.
- Led cross-functional teams in launching innovative product offerings.
- Coordinated sales strategies to optimize customer acquisition and retention.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Participated in trade shows and conferences to network and generate leads.
- Negotiated favorable terms in partnership agreements, ensuring long-term profitability and stability.
- Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Education
Narsee Monjee Institute of Management StudiesMumbai, India
PGDBM from Business Management
01.2018
NIITJamshedpur, India
Hons. Diploma from System Management
01.1995
Burdwan UniversityBurdwan
Bachelor of Commerce from Graduate
04.2001
Skills
Enterprise software sales
undefinedCertification
A] Becoming an Impactful and Influential Leader - July 2021
Accomplishments
- Spearheaded nationwide channel expansion, identifying and onboarding 4,000+ channel partners to ensure comprehensive market coverage across all potential geographies.
- Designed and implemented a pan-India Channel Framework Strategy, driving scalable, profitable, and sustainable business growth across multiple regions.
- Mentored and developed 30+ team members into future leaders through structured training, performance tracking, and leadership grooming initiatives.
- NRHM Govt. of Bihar - 534 License Order from State Office till Block Level implementation
- NRHM, Govt. of Odisha - 314 License Order from State Office till Block Level implementation
- NRHM, Govt. of Jharkhand - 194 License Order from State Office till Block Level implementation
- SSA [Mission Mode Project, Govt. of India]- 1450 License Secured over 1,450 nos. Tally ERP license orders from Bihar, Odisha, and Assam state Govt. upto block level implementation
- Successfully formulated and executed a comprehensive business and channel strategy, driving organizational growth from ₹10 Cr to over ₹100 Cr multiple times.
Software
Marg ERP
Eco-Green
PharmAssist
RetailEasy
ManageEasy- Distribution
Udyog Manufacturing ERP
RPOS
Aahar PoS
HB ERP 360- Manufacturing
SFA - Field Force Automation
CRM
Payroll - HB 360
TS9
Timeline
Head of Business Development
HostBooks Limited
02.2025 - Current
Business Head - Channel
C-Square Infosolutions Ltd. (Subsidiary of Reliance Retail)
02.2022 - 02.2025
Director - Channel Development
Go Frugal Technologies
12.2020 - 01.2022
Associate Vice President
Udyog Software Ltd.
05.2018 - 11.2020
Business Head - Strategy Development
Marg Compusoft Pvt. Ltd.
12.2015 - 04.2018
Manager Enterprise and Govt. Sales
Tally Solutions Pvt. Ltd.
11.2010 - 09.2014
Regional Sales Manager
Tally Solutions Pvt. Ltd.
09.2007 - 10.2010
Distribution Manager - East
Tally Solutions Pvt. Ltd.
08.2004 - 11.2015
Business Development Manager
Tally Solutions Pvt. Ltd.
08.2004 - 09.2007
Burdwan University
Bachelor of Commerce from Graduate
04.2001
Narsee Monjee Institute of Management Studies
PGDBM from Business Management
NIIT
Hons. Diploma from System Management
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)