Tanmoy Chatterjee

Roles : Leading the national channel sales function, driving partner-led business growth across India through structured strategy, partner enablement, and performance management. Responsible for achieving top-line revenue targets, expanding partner networks, and ensuring profitable and sustainable growth through effective collaboration between sales, pre-sales, and delivery teams.

Key Achievements & Responsibilities:
A] Drove business growth with a topline revenue target of ₹36 Cr, achieved through new customer acquisition and strategic channel expansion.
B] Formulated and executed ERP market strategy, identifying high-potential segments to maximize ticket size and market penetration.
Onboarded and enabled Implementation 50 Channel Partners within just two months, accelerating channel growth and improving customer delivery capabilities for enterprise clients.
C] Led cross-functional teams to implement key strategic initiatives, aligning operations, sales, and delivery functions toward shared business goals.
D] Optimized budgets and resource allocation, ensuring cost efficiency and improved performance outcomes across regional operations.
E] Developed and executed business development roadmaps, resulting in consistent revenue growth and enhanced market share.
Built and nurtured strategic partnerships with technology vendors and system integrators, strengthening service portfolio and competitive positioning.
F] Negotiated high-value vendor contracts, achieving cost savings and improving overall profit margins for the organization.

Roles : Built a nationwide channel ecosystem, identifying and onboarding partners across all regions to expand market reach and achieve top-line growth.

Key Achievements & Responsibilities:
A] Designed and executed a strategic plan for channel operations across multiple geographies, implementing a hub-and-spoke model to streamline partner management and maximize market reach.
Established and institutionalized a partnership framework and channel policy, driving collaboration, governance, and operational efficiency across regions.
B] Achieved rapid partner expansion by onboarding 750+ channel partners within six months, significantly accelerating market penetration and brand visibility.
Developed customized partnership agreements aligned with diverse product lines, ensuring mutual profitability, compliance, and transparent engagement.
C] Led channel enablement initiatives, including partner certification programs, product training, and structured onboarding processes to strengthen capability and retention.
D] Spearheaded international channel expansion, initiating strategic alliances and launching operations across East and South African markets.
E] Recruited, developed, and managed 60+ field professionals (BDMs, ASMs, ZSMs), creating a scalable sales organization through defined JDs and performance-driven onboarding.
F] Introduced a Development Milestone (DMS) framework to foster employee growth, career progression, and long-term retention within the channel ecosystem.
G] Formulated and implemented a three-year strategic growth roadmap focused on profitability, partner expansion, and alignment with C-Square’s corporate objectives.
H] Cultivated a high-performance culture through coaching, mentoring, and structured performance evaluations, resulting in stronger sales productivity and leadership succession.

Roles : Developed channel strategy to onboard new partners and expand company presence across Middle East and African markets.

Key Achievements & Responsibilities:
A] Designed and executed a strategic plan for channel operations across multiple geographies, implementing a hub-and-spoke model to ensure efficient partner management and business scalability.
B] Established and institutionalized a comprehensive partnership framework and channel policy, driving collaboration, governance, and operational excellence.
C] Onboarded and secured 36 strategic channel partners across the UAE and African regions, strengthening international presence and accelerating revenue growth.
D] Developed customized partnership agreements aligned with specific product lines, ensuring mutual growth, transparency, and structured operational guidelines.
E] Spearheaded international alliances and launched operations across East and South African markets, expanding organizational footprint and creating sustainable partner ecosystems.

Roles : Responsible for launching new products through the development of a structured channel network, targeting both SME and large enterprise customers to achieve accelerated market penetration.

Key Achievements & Responsibilities:
A] Analyzed market trends and customer insights to guide product development, ensuring offerings were aligned with evolving client requirements and market opportunities.
B] Built a high-performing enterprise product channel from the ground up, providing both strategic and operational direction to achieve clients’ performance and growth objectives.
C] Defined and monitored revenue goals, sales quotas, and KPIs, fostering a results-driven culture and ensuring accountability across all sales teams.
D] Devised and implemented a new channel strategy, successfully onboarding enterprise-ready and implementation-capable partners to expand market penetration.
E] Launched and managed the ‘Udyog Star’ initiative, partnering with colleges and management institutes to onboard and train 150 fresh candidates through structured learning & development with tax consultants and referral partners.
F] Enhanced business profitability by strengthening enterprise-class customer engagement and optimizing partner performance.
Forged key strategic alliances and industry partnerships, strengthening the organization’s market leadership and brand credibility within the enterprise segment.

Roles : Defined and executed a Channel Engagement Strategy to establish all-India product availability; pioneered the East Zone as the first model of complete geographical coverage through an extensive partner network.

Key Achievements & Responsibilities:
A] Designed most successful channel framework, including MMP/MP structure, across India.
B] Increased the number of channel partners in the East Zone from 17 to 181, achieving full geographic coverage with a robust ecosystem.
C] Boosted end customer acquisition/license activation in customer places from 70 per month to 450 per month through team ennoblement and capacity development, with continual monthly growth.
D] Streamlined operations by introducing process improvements to enhance productivity and efficiency.
E] Established key performance indicators to monitor business performance and drive accountability.
F] Cultivated relationships with stakeholders to align business objectives and foster collaboration.

Roles : Promoted to Distribution Head after outstanding performance in Tally sales, entrusted with overseeing the national channel ecosystem, distribution hubs, and revenue delivery.

Key Achievements & Responsibilities:
A] Identified and profiled new channel partners across the assigned geography, effectively motivating and managing them to drive growth in the Tally business.
B] Managed distribution channel operations for company products and solutions across West Bengal, Odisha, Bihar, and Jharkhand, driving regional growth and operational efficiency.
C] Accountable for revenue generation from distributors, and responsible for managing sales operations through channel partners and associates.
D] Managed 5 distribution houses across three states, aligned 200 certified partners, and generated completed sales through a network of 5,000 AP (Associate Partner) segments.
E] Managed inventory levels, optimizing stock availability and minimizing excess.
F] Led a team of distribution staff, fostering a positive work environment and promoting professional growth.
G] Established clear communication channels with sales teams to improve coordination between departments, resulting in smoother workflows throughout the organization.

Role : After achieving significant success in Tally channel business, promoted to drive new government and PSU sales opportunities through channel partners.
Key Achievements & Responsibilities:
A] Developed and empowered partner teams to design, implement, and deliver enterprise-class solutions across multiple territories; personally engaged in key demonstrations and implementations to ensure satisfaction of senior government officials, including IAS officers.
B] Identified and cultivated new business opportunities with 50+ government departments and PSUs across Assam, West Bengal, Odisha, Bihar, and Jharkhand, driving steady institutional sales growth.
C] Secured a major NRHM project, delivering 1,200+ licenses across Bihar, Jharkhand, and Odisha, with an order value exceeding ₹3 Cr, extending implementations up to block level.
D] Generated and executed large-scale government projects, including 1,400+ software licenses under the Sarva Shiksha Abhiyan (SSA) initiative, with orders worth ₹3.5 Cr.
E] Participated in RFPs, tendering, and government negotiations, ensuring compliance, strong value positioning, and successful bid conversions across multiple state departments.

Roles : Recognized for consistent top performance over three years and elevated to Regional Sales Manager, overseeing sales strategy, team development, and business growth across Bihar, Jharkhand, and Odisha (RSM-BJO).

Key Achievements & Responsibilities:
A] Established a regional office in Ranchi and developed a comprehensive operational plan to streamline processes, enhance efficiency, and support sustainable business growth.
B] Formulated and managed channel strategies to drive revenue growth, optimize partner performance, and expand market coverage.
C] Onboarded 5 distributors and 36 sub-distributors with 500 + Channel Partner strategically mapping channels to maximize distribution network efficiency and market penetration.
D] Monitored and coached the sales team, conducting training sessions for both partners and internal staff to enhance skills and capacity development.
E] Achieved recognition as the best-performing region nationally for two consecutive years, delivering outstanding sales results and significant market growth.
F] Cultivated strong partnerships with distributors and retailers, increasing product visibility and driving higher sales volumes.
G] Ensured superior customer satisfaction by promptly addressing inquiries, resolving issues, and maintaining high-quality service standards.
H] Built a high-performing sales team of 12 members through structured coaching, performance management, and ongoing professional development.
I] Participated in industry conferences and trade shows to stay ahead of market trends, competitor activities, and evolving customer requirements.

Roles : Developed a strong Tally partner network by onboarding and engaging hardware vendors and CAs to drive solution adoption.

Key Achievements & Responsibilities :
A] Identified, engaged, and successfully onboarded 4,000+ channel partners across Jharkhand, Bihar, Odisha & UP driving substantial market expansion and revenue growth.
B] Led the UP VAT initiative, managing a team of 10 resources and collaborating closely with Tax Consultants and Chartered Accountants, ensuring compliance, operational efficiency, and accurate reporting.
C] Trained and enabled partner teams with effective go-to-market strategies, resulting in improved performance, market penetration, and partner productivity.
D] Planned and executed numerous promotional events in collaboration with marketing, enhancing product visibility and engagement with the SME segment.
E] Collaborated with partners during customer interactions, delivering hands-on training and strengthening customer relationships.
F] Recognized as the Best-Performing Business Manager in India for three consecutive years (2005–2007), in acknowledgment of exceptional performance, consistent business growth, and outstanding results.
G] Developed and implemented strategic business plans, driving regional market expansion and long-term growth objectives.
H] Consistently met or exceeded monthly sales quotas through proactive prospecting, rigorous follow-up, and expert negotiation skills.
I] Strengthened client relationships via regular engagement, ensuring satisfaction and uncovering additional business opportunities.
J] Built and maintained strategic partnerships to enhance value delivery, increase competitive advantage, and drive profitability.