Tanshu Gandhi
New Delhi
Summary
Dedicated and accomplished professional with 6+ year proven track record in managing end-to-end consumer lifecycle for diverse business verticals. Proficient in monitoring customer funnels, identifying growth levers, and implementing strategic initiatives to enhance overall consumer experience
Overview
6
6
years of professional experience
Work History
Strategy Consultant
Easy Rewardz
04.2023 - Current
- Collaborated with client and stakeholders to identify business requirements and KPIs.
- Evaluated crucial performance metrics (KPIs) and formulate strategies to optimize the overall effectiveness of the program.
- Conducted comprehensive analysis and provided strategic recommendations for enhancing Customer journeys and campaigns, contributing to the overall growth and success of the business.
- Implemented approved marketing campaigns with efficiency, incorporating insights derived from thorough A/B testing evaluations.
- Ensured a smooth transition from testing to execution.
Senior Associate
Capillary Technologies
10.2021 - 03.2023
- Planned and created targeted campaigns, considering audience segmentation and personalization.
- Proficiently utilized Recency, Frequency, and Monetary metrics to segment customers and identify high-value segments for targeted marketing campaigns.
- Developed visual reports, 360 degree reporting dashboards using Power BI, desktop, SQL around marketing campaign, performance across different channels-SMS, Email, Push Notification.
- Developed and implemented robust analytics frameworks to track and measure the ROI and ROAS of various marketing campaigns across digital channels
- Gathered and evaluated promotional data to improve future planning.
Business Analyst - Senior Business Analyst (CEO's Office)
Lenskart.com
01.2019 - 06.2021
- Managed Lenskart's Gold Loyalty Program which includes entire customer journey, from acquisition to retention, across online, offline, and home try-on channels
- Utilized a holistic approach, blending online surveys, in-store visits and transaction history analysis to customer behavior and recommended strategic adjustments to the consumer lifecycle strategy.
- Monitor customer funnel & identify new levers of growth and apply them to the business
- Analyzed the effectiveness of each marketing campaign, and report key findings to stakeholders.
Executive
Manya- The Princeton Review
02.2018 - 12.2018
- Crafted comprehensive and insightful reports that encapsulated key performance indicators (KPIs), trends, and actionable insights
- Prepared presentations for internal and external stakeholders
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
B.Tech (Electronics and Communications) -
Lingayas University
01.2014
CBSE - Physics, Chemistry, Mathematics -
Intermediate -Tagore Academy
01.2012
CBSE - English, Mathematics, Science -
High School -D.A.V Public School
01.2010
Skills
- Business Analysis
- Marketing Campaigns
- Cross-Functional Collaboration
- Strategic Recommendation
- Project Management
- ROI Calculation
- Client Relationship
- ROI and ROAS Analysis
Accomplishments
- Proactively identified new levers of growth at Easy Rewardz by analyzing market trends, consumer behavior, and competitive landscapes, leading to a 15% expansion in Bata Footwear(Client )customer base.
- Automated DSR(Daily sales report) for ease access & better understanding by store staff for Lenskart's resulted in 10% growth in single month.
Timeline
Strategy Consultant
Easy Rewardz
04.2023 - Current
Senior Associate
Capillary Technologies
10.2021 - 03.2023
Business Analyst - Senior Business Analyst (CEO's Office)
Lenskart.com
01.2019 - 06.2021
Executive
Manya- The Princeton Review
02.2018 - 12.2018
B.Tech (Electronics and Communications) -
Lingayas University
CBSE - Physics, Chemistry, Mathematics -
Intermediate -Tagore Academy
CBSE - English, Mathematics, Science -
High School -D.A.V Public School
Similar Profiles
Jainam PopatJainam Popat
Strategic Alliance Manager at Loylty Rewardz Mgmt Pvt Ltd (BillDesk Group)Strategic Alliance Manager at Loylty Rewardz Mgmt Pvt Ltd (BillDesk Group)
Abhijeet BaliAbhijeet Bali
DATA SCIENTIST at LOYLTY REWARDZ PVT LTDDATA SCIENTIST at LOYLTY REWARDZ PVT LTD
Akshay RaddiAkshay Raddi
Senior Backend Developer at Benefit One Inc (Rewardz Pte. LTD)Senior Backend Developer at Benefit One Inc (Rewardz Pte. LTD)
Ankit MishraAnkit Mishra
Assistant Revenue Manager at JüSTa Hotels & ResortsAssistant Revenue Manager at JüSTa Hotels & Resorts
Mayur YadavMayur Yadav
Consultant at WHA Partners & Whitehawk Associates LLCConsultant at WHA Partners & Whitehawk Associates LLC