Marketing Postgraduate specializing in digital marketing and content strategy with strong analytical and communication skills. Experienced in SEO, Google Ads, campaign optimization, and social media management. Adept at leveraging marketing tools and data to drive engagement, increase visibility, and generate measurable outcomes. Actively seeking a Digital Marketing or Marketing Associate role to contribute to data-driven marketing growth.
Hi, I’m
Tanu Mittal
Content Intern
Bangalore,KA
Summary
Overview
4
Certifications
5
years of post-secondary education
Work History
The Wedding CompanyBangalore, Karnataka
SEO & Content Marketing Intern
02.2025 - Current
Job overview
- Wrote SEO-friendly blogs using high-volume keywords, increasing web traffic and search rankings.
- Published 5+ blogs within 10 days, exceeding blog publishing targets.
- Optimized and updated over 500 vendor listings for keyword performance and search visibility.
- Worked on social media content aligned with ongoing promotional campaigns.
Education
Jagdish Sheth School of ManagementBangalore, India
PGDM from Marketing
06.2023 - 06.2025
University Overview
GPA: 6.8
- Member of Martech Committee
- Part of the winning team in an intracollege drama competition.
Amity UniversityNoida, India
Bachelor of Science from Mathematics
08.2018 - 07.2021
University Overview
GPA: 69%
- Interned at an NGO, assisting in social outreach and volunteer management.
- Conducted thesis research on the “SIR Model of Epidemics Using Homotopy Analysis Method (HAM)”
Skills
- SEO Optimization
- Google Ads (Search, Performance Max)
- Google Analytics
- Keyword Research & A/B Testing
- Content Marketing & Strategy
- Social Media Marketing
- Email Campaigns
- Marketing Funnel (AIDA Model)
- Campaign performance analysis
- SPSS
- Excel
- CRM Tools (Salesforce, TeleCRM)
- Customer Journey Mapping
- Competitor Benchmarking
- Content marketing
Project Experience
Project Experience
- Marketing Simulation: Google Ads Campaign
EcoVines | Academic Project
Created and managed Google Ads (Search + Performance Max) campaigns to optimize CTR.
Used Google Keyword Planner for ad targeting and budget allocation.
Benchmarked SEO/SEM strategies of IKEA and Urban Ladder to refine campaign performance.
- Capstone: Digital Strategy for HRS Navigation
Designed a digital marketing plan using AR and membership programs to enhance B2B engagement.
Collaborated with surgeons to understand decision-making behavior and mapped their customer journey.
Developed a launch plan using the AIDA model for content distribution across channels. - Marketing Analytics Project – Automotive Sector
Conducted 90-day brand performance analysis using Brand24, and Sprout Social.
Identified sentiment trends for 7 automotive brands including Toyota, Mahindra, and Nissan.
Delivered performance dashboards and strategic insights to inform digital reputation management.
Certification
- Excel Skills for Business, Coursera, 2024
- Research proposal: Initiating Research, Coursera, 2024
- Research report: Delivering Insights, Coursera, 2024
- Winner: SIP Whitepaper Presentation, JAGSoM, 2025
Languages
Hindi
Native language
English
Upper Intermediate (B2)
B2
Leadership Experience
Leadership Experience
- Event Volunteer, AIM-AMA Sheth Foundation Doctoral Consortium
Assisted in organizing international workshops and coordinating academic sessions.
- Community Volunteer, Wayanad Social Service Society
Conducted community surveys and field visits; presented development strategies and won 1st place for sustainability initiative.
Timeline
SEO & Content Marketing Intern
The Wedding Company
02.2025 - Current
Jagdish Sheth School of Management
PGDM from Marketing
06.2023 - 06.2025
Amity University
Bachelor of Science from Mathematics
08.2018 - 07.2021
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